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2023H1新加坡各類別手游素材量占比-行業數據

2023H1新加坡各類別手游素材量占比
2023H1新加坡各類別手游素材量占比
2023H1新加坡投放素材量最高的游戲類型為角色扮演游戲，其次為超休閑和博彩游戲。Top3游戲類型素材占比新加坡素材總量約46%。

新加坡頭部手游多為大DAU游戲，并不依靠買量投放，更多地做社媒達人或品牌傳播。反而是一些中腰部、腰尾部游戲在買量投放。
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所屬報告： 點點數據&DataEye：2023H1新加坡手游市場營銷與社會文化觀察報告（40頁）.pdf
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