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2022-2024年分IP推新系列情況（個）-行業數據

2022-2024年分IP推新系列情況（個）
2022-2024年分IP推新系列情況（個）
2023 年以來，公司平均每周會推出 1-3 個系列，每個系列包括 1-16 個 SKU 不等，綜合看每個季度上新 SKU 數在 30-90 個不等，2023 年總共推出 197 款 SKU，并計劃 2024 和2025 年分別推出 400 和 800 款 SKU，可通過增加系列數和增加 IP 數來實現，推新旺季主要是 Q2 和 Q4。主推系列看，以 2024 年為例，19.9 元星光版/39 元群星版/ 39 元神奇版/ 經典版/百元以上傳奇版總推新數均在 5 個以上；主推 IP 為奧特曼/變形金剛/英雄無限，2024年推新系列數分別為 18/15/9 個。
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2022-2024年分IP推新系列情況（個）_第1頁
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2022-2024年分IP推新系列情況（個）_第46頁
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2022-2024年分IP推新系列情況（個）_第49頁
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所屬報告： 布魯可-港股公司深度報告：引領中國積木崛起IP+渠道壁壘深厚-250208（33頁）.pdf
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