Edison：2017年美國智能音箱用戶調查報告(英文版)(31頁)（31頁）.pdf

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1、 65%say that they wouldnt want to go back to life without their Smart Speaker Methodology 1,010 person telephone survey Adults age 18 and older National study conducted 12/26/2017 12/30/2017 806 person online survey Adults age 18 and older National study conducted 11/17/2017 11/22/2017 All responden

2、ts reported owning an Amazon or Google Smart Speaker 16% of Americans 18+ own a Smart Speaker, or around 39 million people Google Home is a trademark of Google Inc. Google Home is a trademark of Google Inc. AMAZON ALEXAGOOGLE HOME 4% % owning Smart Speaker Smart Speaker Ownership Total Population 18

3、+ 11% In the 2017 Holiday Season: 7% of Americans got a Smart Speaker 4% of Americans got their first Smart Speaker Smart Speakers are changing behaviors and forming new habits 39 34 30 27 26 23 17 Traditional AM/FM radio Smartphone Television Tablet Computer Printed publications Is the time you spe

4、nd using your Smart Speaker replacing any time you used to spend with? % saying yes Sonos or other whole-house audio system Base: Smart Speaker owners 30%of Smart Speaker owners say their speaker is replacing time spent with TV “Compared to the first month of owning a Smart Speaker, are you using it

5、? More often 51% About the same amount 33% Less often 16% Base: Had a Smart Speaker more than one month and gave a response 23% who are listening to more audio said they are listening to more news/talk 28% who are listening to more audio said they are listening to more podcasts Base: Own a Smart Spe

6、aker 71% are listening to more audio since getting a Smart Speaker Top three (3) indexing activities by day part: 5am 9am9am 3pm5pm 7pm7pm 9pm 9pm Midnight #1Traffic Drop in to an Alexa device in home Find restaurants/ businesses Games Control smart home devices #2WeatherAdd to to-do list Recipes/co

7、oking requests Send messages to other devices Audiobooks #3NewsAdd to shopping listOrder foodChildren storiesTimer/alarms 64%of Smart Speaker owners are interested in having Smart Speaker technology in their car Base: Driven or rode in a car in the past month (95%) How interested would you be in hav

8、ing the Smart Speaker technology? 39 31 24 17 16 25 29 29 18 14 20 23 24 24 26 7 7 8 8 12 9 10 15 33 32 In your car/vehicle* On your phone On your television At your workplace At places other than your home/work/car Very Interested (5) Not at all Interested (1) Base: Smart Speaker Owners. *Driven or

9、 rode in a car in the past month. The Communal Experience How often do you use the Smart Speaker with others in your household? Most of the time 53% Occasionally 39% Rarely 6% Never 2% Base: Smart Speaker owners 66%of Smart Speaker owners use their speaker to entertain friends and family 60 30 28 18

10、 13 13 13 12 12 11 11 Play music Answer a general question Get the weather Tell a joke Listen to music AM/FM radio Get the news Set a timer/alarm Control household devices Check the time Get a sports score or update Play a game Top tasks requested while spending time with friends and family: % reque

11、sting item The Smart Home Where is your Smart Speaker typically located? Living room/family room/den 52% Kitchen 21% Master bedroom 19% Other bedroom 4% Home office 2% Somewhere else 2% Base: Own only one Smart Speaker and giving a response 31%of Smart Speakers owners have controlled household devic

12、es with a Smart Speaker in the last week Where in the last week did you request your Smart Speaker to control household devices? % saying yes 61 38 36 14 12 6 3 Living room Kitchen Master bedroom Other Bedroom Bathroom Home office Other room Base: Have controlled household devices with Smart Speaker

13、 in the last week 6 46 42 44 34 37 46 Midnight-5am9pm-midnight 7pm-9pm 5pm-7pm 3pm-5pm 9am-3pm 5am-9am At what time in the last week did you request your Smart Speaker to control household devices? Base: Have controlled household device with Smart Speaker in the last week (31%) % saying they control

14、led in that time period 38%of owners plan to buy additional smart speakers to control smart home devices Purchasing behaviors and connecting with brands Through your Smart Speaker, have you? % saying yes Re-ordered an item you have previously purchased Ordered a new product you have not previously p

15、urchased Added an item to your cart so you could review it later for purchase Researched an item you might want to purchase 31%29%22%22% 58 51 48 45 42 28 22 Household supplies Electronics Health and beauty Pet food/supplies Groceries Home and garden Baby products Which of these have you purchased u

16、sing your Smart Speaker? % saying yes Base: Have placed an order with Smart Speaker in the last week (13%) 2 15 33 32 30 17 13 Midnight-5am9pm-midnight 7pm-9pm 5pm-7pm 3pm-5pm 9am-3pm 5am-9am At what time in the last week did you order an item with your Smart Speaker? Base: Have placed an order with Smart Speaker in the last week (13%) % saying they ordered in that time period 43%of Smart Speaker owners would be interested in using skills from companies or brands they follow on social media Base: Follow any companies or brands on social networking sites npr.org/smartaudio