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Consumers regard O2O as a main shopping style after Covid-19疫情后消費者習慣通過O2O進行日常采購Store coverage expansion and promotion with coupon is competitive edge to win market share base on analysis of consumer journey根據用戶購物行為,店鋪推送流量及促銷優惠是O2O渠道業務擴增的有效手段Besides fresh, various FMCG categories have dominated in O2O Channel 多個品類在O2O渠道滲透率較高,需整體重點關注Parts of food & beverage, maternal & child account for high growth部分食品飲料,母嬰品類在O20渠道增速較快TT continues its momentum to be the biggest channel among all offline channels傳統渠道繼續保持線下所有渠道中規模領先優勢