中國珠寶玉石首飾行業協會：2023中國珠寶市場發展報告（31頁）.pdf

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1、中國珠寶市場發展報告C h i n aJ e w e l r yM a r k e tD e v e l o p m e n tR e p o r t發布單位：中國珠寶玉石首飾行業協會Publishing Entity：Gems Jewelry Trade Association of China（GAC）中國珠寶玉石首飾行業協會Gems Jewelry Trade Association of China報告版權歸屬Report Copyright Ownership向國際珠寶同行介紹中國珠寶市場的發展情況促進中外珠寶業界的交流與合作為國際珠寶企業投資中國市場提供參考報告發布的目的Purpo

2、se of the Reports ReleaseIntroduce the development of the Chinese jewelry market to international jewelry peers.Promote exchange and cooperation between Chinese and global jewelry sectors.Provide references for international jewelry enterprises investing in the Chinese market.CONTENTSRetail and Dema

3、nd零售與需求01Market Scale市場規模02Development Status of Major Jewelry Categories主要品類發展情況03State of Jewelry Import and Export Trade進出口情況04CONTENTSDevelopment of Online Jewelry Retailing珠寶電商發展情況05Development Status of Leading Jewelry Brands頭部品牌發展情況06Status of Innovative Development創新發展情況0708海南自貿港為珠寶品牌創造新機遇Ha

4、inan Free Trade Port Creates New Opportunities for Jewelry BrandsPART ONERetail and Demand:Jewelry Continues to Lead in Growth Rate Over Other Categories零售與需求：增長率持續領跑其他品類2023年前三季度：珠寶零售強勁復蘇016.8%18.7%10.6%6.8%12.2%3.5%社會消費品零售總額餐飲收入服裝、鞋帽、針紡織品類化妝品類金銀珠寶類日用品類數據來源：國家統計局First Three Quarters of 2023:Strong

5、Resurgence in Jewelry Retail2023年1-9月部分消費類型零售額同比增幅Year-on-Year Growth in Retail Sales of Selected Consumer Categories from January to September 2023Total Retail Sales of Consumer GoodsDaily Necessities CategoryCatering RevenueGold,Silver,and Jewelry CategoryCosmetics CategoryClothing,Footwear,and Kn

6、it Textiles Category近五年零售增長情況02數據來源：國家統計局193816122246226124720.6%-12.5%41.6%2.2%12.2%2019年1-9月2020年1-9月2021年1-9月2022年1-9月2023年1-9月限額以上金銀珠寶類零售額限額以上金銀珠寶類零售額增幅單位：億元Unit:0.1 Billion CNYRetail Growth Trends Over the Past Five Years Retail Sales of Gold,Silver,and Jewelry Above a Designated SizeGrowth Rat

7、e of Retail Sales of Gold,Silver,and Jewelry Above a Designated Size近五年1-9月限額以上金銀珠寶類零售額及其增幅Retail Sales and Growth Rate of Gold,Silver,and Jewelry Above a Designated Size from January to September Over the Past Five YearsPART TWOMarket Scale：Large Base and Steady Growth市場規模：基數大、增長穩穩居7000億元以上0157%11%

8、21%4%3%1%3%黃金產品鉆石產品玉石產品彩色寶石產品珍珠產品鉑金及銀產品其他類產品Stably Exceeding 700 Billion CNYGold Products4100億元/410 Billion CNYPearl Products240億元/24 Billion CNYColored Gemstone Products280億元/28 Billion CNYOther Types of Products190億元/19 Billion CNYPlatinum and Silver Products90億元/9 Billion CNYJade Products1470億元/1

9、47 Billion CNYDiamond Products820億元/82 Billion CNY2022年中國珠寶首飾行業市場細分品類占比Market Share of Segmented Categories in Chinas Jewelry Industry in 2022年均增幅5.5%02580061006100720071905.45%5.17%0%18%-0.14%2018年2019年2020年2021年2022年市場規模（億元）同比Average Annual Growth Rate of 5.5%Market Scale（0.1 Billion CNY）Year-on-Y

10、ear Growth Rate2017-2022年珠寶首飾市場規模及其增長速度Market Scale and Growth Rate of Jewelry Industry from 2017 to 2022PART THREEDevelopment of Major Jewelry Categories:Continued Steady Growth主要品類發展情況：持續穩健增長In the first three quarters of this year,Chinas gold consumption reached 835 tons,a year-on-year increase o

11、f 7.32%.01 今年前三季度，我國黃金消費量835噸，同比增長7.32%自2013 年以來中國一直保持著全球最大的黃金消費國的地位。2022年，中國市場在全球金飾總需求中占比超過27%02全球最大的黃金消費國中國連續14年是全球最大的黃金生產國，年均生產黃金保持在300噸以上。03全球最大的黃金生產國1151.431002.78820.981120.91001.7420182019202020212022消費量（噸）同比數據來源：中國黃金協會、世界黃金協會中國是全球最大的黃金消費市場01China is the Worlds Largest Gold Consumption Market

12、Since 2013,China has consistently held the position of the worlds largest gold consumer.In 2022,the Chinese market accounted for over 27%of the global total gold jewelry demand.China has been the worlds largest gold producer for 14 consecutive years,with an annual gold production averaging over 300

13、tons.Consumption Volume(Tons)Year-on-Year Growth Rate2018-2022年我國黃金消費量Gold Consumption Volume in China from 2018 to 2022In 2022,Chinas diamond market scaledecreased by 18%year-on-year.2022年我國鉆石市場規模同比下降18%74%of Chinese consumers still believe that natural diamonds possess irreplaceable emotional and

14、collectible value.74%的中國消費者依然認為天然鉆石仍具有不可替代的情感價值和收藏價值27.418.5114.2429.8519.0757.8442.3539.0270.7644.2420182019202020212022進口額（億美元）成品鉆石交易額（億美元）2018-2022年上海鉆交所鉆石交易總額和一般貿易項下成品鉆凈進品額數據來源：上海鉆交所鉆石市場：周期性波動，消費者認同度依然保持高位02Diamond Market:Cyclical Fluctuations with Sustained High Consumer AcceptanceImport Value(

15、0.1 Billion US Dollars)Finished Diamond Transaction Value(0.1 Billion US Dollars)Total Diamond Transaction Value and Net Imports of Finished Diamonds under General Trade at the Shanghai Diamond Exchange from 2018 to 2022數據來源：NGTC中國是全球最大的翡翠玉石消費市場036001200128014702019年2020年2021年2022年201720182019202020

16、212022翡翠總收樣量年增長率201720182019202020212022和田玉總收樣量年增長率2019-2022年我國玉石市場規模（單位：億元）中國主要翡翠玉石集散地2020-2022年NGTC在電商平臺的收樣量2017-2022年NGTC翡翠總收樣量及年增長率2017-2022年NGTC和田玉總收樣量及年增長率China is the worlds largest consumer market for jadeite and jade stones202020212022四會南陽瑞麗Jadeite and Jade Stone Market Scale in China from

17、2019 to 2022(Unit:0.1 Billion CNY)2020-2022 NGTC Sample Collection on E-commerce Platforms in Chinas Major Jadeite and Jade Stone Distribution CentersTotal Tian Yu Sample Collection and Annual Growth Rate of NGTC from 2017 to 2022Total Jadeite Sample Collection and Annual Growth Rate of NGTC from 20

18、17 to 2022Total Jadeite Sample CollectionNanyangAnnual Growth RateTotal Hetian YuSample CollectionAnnual Growth RateSihuiRuili2019-2022年全球鉑金需求分布（單位：噸）Global Platinum Demand Distribution from 2019 to 2022(Unit:Tons)數據來源：世界鉑金投資協會鉑金首飾市場面臨深度調整0465.49 56.93 60.73 58.90-40.00-20.000.0020.0040.0060.0080.00

19、100.00120.002019202020212022汽車首飾工業投資34.0627.0925.8721.8815.05201820192020202120222018-2022年中國鉑金首飾需求（單位：噸)Platinum Jewelry Demand in China from 2018 to 2022(Unit:Tons)The platinum jewelry market is undergoing a significant restructuringAutomotive Jewelry IndustrialInvestmentChinas demand for platinum

20、 jewelry has been continuously declining,but it still remains the worlds largest consumer of platinum jewelry.中國鉑金首飾需求連續下滑，但依然是全球第一大鉑金首飾消費國。彩寶、珍珠市場：穩健堅挺052019-2022年中國彩色寶石和珍珠的市場規模（單位：億元）Market Scale of Colored Gemstones and Pearls in China from 2019 to 2022(Unit:0.1 Billion CNY)3053003152801801501602

21、402019年2020年2021年2022年彩色寶石產品珍珠產品Colored Gemstones and Pearl Market:Steady and Resilient彩寶：銷量穩定，價格上升。Colored Gemstones：Stable Sales Volume,Rising Prices.珍珠：量價齊升。Pearl：Simultaneous Increase in Volume and Price.Colored Gemstone ProductsPearl ProductsPART FOURImport-Export Situation:High Import Demand a

22、nd Persistent Trade Deficit Over the Years進出口情況：進口需求大，多年貿易逆差今年前三季度進出口增勢強勁01珠寶商品類進出口總額1106.5億美元0.1 Billion USD出口方面進口方面19.6%227.9878.612.5%Strong Growth in Imports and Exports in the First Three Quarters of This YearExportsImports22.5%Total Import and Export Value of Jewelry Commodities億美元0.1 Billion

23、USD億美元0.1 Billion USD數據來源：海關總署“V”型反彈，凸顯供應鏈韌性02197.32204.33184.41293.34301780.53602.72317.5774.17103720182019202020212022出口額進口額2018-2022年中國珠寶行業進出口總額（單位：億美元）Total Import and Export Value of the Chinas Jewelry Industry from 2018 to 2022(Unit:0.1 Billion USD)V-Shaped Rebound Highlighting Supply Chain Re

24、silience數據來源：海關總署Export ValueImport Value中國與主要珠寶貿易伙伴關系日趨緊密0338.665.372.972.17.411.414.613.131.253.958.3592020202120222023進出口出口進口29.226.440.364.144.49.114.525.22231.249.62020202120222023進出口出口進口Chinas relationship with its major jewelry trade partners is increasingly becoming closer2020-2023前三季度歐盟國家珠寶

25、類商品進出口額(單位：億美元）2020-2023前三季度東盟國家珠寶類商品進出口額（單位：億美元）Import and Export Value of Jewelry Commodities for EU Countries in the First Three Quarters of 2020-2023(Unit:0.1 Billion USD)Import and Export Value of Jewelry Commodities for ASEAN Countries in the First Three Quarters of 2020-2023(Unit:0.1 Billion

26、USD)Export ValueImport ValueImport and Export ValueExport ValueImport ValueImport and Export Value數據來源：海關總署in the first three quarters of this year,the total import and export volume with South Africa amounted to$11.7 billion.今年前三季度，中國對南非的進出口總額為117億美元。in the first three quarters of this year,Chinas

27、total exports of jewelry tofive American countries,including the United States,Canada,Brazil,Chile,and Argentina,amounted to$2.127 billion,marking a 4.8%decline year-on-year.The imports stood at$10.5 billion,showing ayear-on-year increase of 28.5%.今年前三季度，中國對美國、加拿大、巴西、智利、阿根廷等5個美洲國家的珠寶類出口額總計21.27億美元，同

28、比下滑4.8%；進 口 額為105億美元，同比增加28.5%數據來源：海關總署PART FIVEThe Jewelry E-commerce Sector is Experiencing Strong Growth Momentum珠寶電商發展勢頭強勁In the first half of 2023,the national online retail sales reached 7.16 trillion CNY,a year-on-year increase of 13.1%.2023年上半年全國網上零售額達7.16萬億元，同比增長13.1%Among the 18 monitored

29、product categories,the gold,silver,and jewelry category had the fastest growth rate at 33.5%.在18類監測商品中，金銀珠寶類增速最快，為33.5%Data from the Ministry of Commerce of Peoples Republic of China商務部數據150018502350050010001500200025002020202120222020-2022珠寶電商銷售規模（單位：億元）Jewelry E-commerce Sales Scale from 2020 to 2

30、022(Unit:0.1 Billion CNY)Data from the Gems Jewelry Trade Association of China中寶協數據PART SIXThe top brands dominate a significant market share頭部品牌市場份額占據半壁江山A股14家上市公司2020-2022年營業收入總額（單位：億元）A股14家上市公司2020-2022年歸屬于上市公司股東的凈利潤（單位：億元）1661.72133.662124.212020年2021年2022年41.8586.2649.592020年2021年2022年港股3家上市公司2

31、020/2021-2022/2023財年營業收入總額（單位：百萬港元）港股3家上市公司2020/2021-2022/2023財年股東應占溢利（單位：百萬港元）940571326641272192020/20212021/20222022/20231019112037111762020/20212021/20222022/2023A股港股Net Profit Attributable to Shareholders of 14 A-share Listed Companies from 2020 to 2022(Unit:0.1 Billion CNY)Total Operating Incom

32、e of 14 A-share Listed Companies from 2020 to 2022(Unit:0.1 Billion CNY)Shareholders Attributable Profit for 3 Hong Kong-listed Companies in the 2020/2021-2022/2023 Financial Years(Unit:Million HKD)the total revenue for the fiscal years 2020/2021-2022/2023 of three Hong Kong-listed companies(Unit:Mi

33、llion HKD)A-shares Listed CompaniesHong Kong-listed Companies截至2022年前八大品牌市場占有率達43.1%As of 2022,the eight major brands collectively hold a market share of 43.1%2020年末-2022末A股企業開設門店數6911896010889933204919292020年末2021年末2022年末門店總數凈增A股港股2020年末-2022末3家港股企業在內地開設門店數198662182823186128619502020年2021年2022年門店總數

34、凈增1358The Number of Stores Opened by A-share Companies from the End of 2020 to the End of 2022The Number of Stores Opened in Mainland China by 3 Hong Kong-listed Companies from the End of 2020 to the End of 2022Total Number of StoresNet Increase in NumberTotal Number of StoresNet Increase in NumberA

35、-shares Listed CompaniesHong Kong-listed CompaniesPART SEVENThe significant increase in the number of patents highlights the surge in innovative vitality專利數量大幅增加，創新活力凸顯020004000600080001000012000201720182019202020212022發明和實用新型外觀設計有效專利總數Situation of Effective Patents in Chinas Jewelry Industry from 2

36、017 to 2022(Unit:Cases)Data analysis of international patent databases indicates that since 2010,China has surged to the top position in the world in terms of patent applications for gold and jewelry categories and has continuously maintained this lead to the present.通過對國際專利數據庫的數據分析表明，自2010年起中國黃金珠寶類

37、目專利申請量躍居世界第一并連續保持至今。Patents for Inventions and Utility ModelsDesign PatentsTotal Number of Effective Patents數據來源：中國知識產權網專利申請云服務平臺、專利匯、企知道等2017-2022年中國珠寶行業有效專利情況（單位：件）PART EIGHTHainan Free Trade Port Creates New Opportunities for Jewelry Brands海南自貿港為珠寶品牌創造新機遇-40.0%-20.0%0.0%20.0%40.0%60.0%80.0%100.0%

38、120.0%01000002000003000004000005000006000002010201120122013201420152016201720182019202020212022金銀珠寶類零售額（萬元）同比0.0%0.5%1.0%1.5%2.0%2.5%2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 20222010-2022年海南省限額以上金銀珠寶類零售額及增速海南省限額以上金銀珠寶類零售額在社會消費品零售總額中的占比數據來源：海南省統計局Retail Sales and Growth Rate of Gol

39、d,Silver,and Jewelry Above a Designated Size in Hainan Province from 2010 to 2022The proportion of retail sales of gold,silver,and jewelry Above a Designated Size in Hainan Province as a percentage of the total retail sales of consumer goodsRetail Sales of Gold,Silver,and Jewelry（10K CNY）Year-on-Year Growth Rate感謝聆聽！T h a n k sf o ry o u ra t t e n t i o n！The Chinese and English versions of the report will be published soon on the official website of the Gems&Jewelry Trade Association of China.Please stay attentive for the update!中英文版報告將于近期在中寶協官網發布，敬請關注！