RivallQ：2024在社交媒體頂級美容品牌報告（英文版）（27頁）.pdf

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1、on Social Media 2024TOP BEAUTYBRANDSTOP BEAUTY BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO DECEMBER 31,2023Top Beauty Brands on SocialWe studied top beauty brands from across the country to create the ultimate guide to successful beauty marketing strategies on Instagram,Facebook,Twitter,and TikTok.Read

2、 on for the full rankings and everything that made top beauty brands tick for the#inspo you need to jumpstart your brands social this year.Read the full report online TOP BEAUTY BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO DECEMBER 31,2023What Did We Analyze?DATA SET INCLUDES COMPRISINGIN 2023 BETWEEN T

3、HE MONTHS OF629M211KHANDLES186POSTSENGAGEMENTSJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDECTop 10 Beauty Brands on Social MediaTOP BEAUTY BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO DECEMBER 31,2023The Top 10#1#10#2#3#4#5#9#8#7#6Announcing the best and the brightest beauty brands on social this year.From famous

4、 founders to giveaways to clean beauty and beyond,well dig into the top trends every beauty brand can use to increase engagement on Instagram,TikTok,Facebook,and Twitter.TOP BEAUTY BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO DECEMBER 31,2023Rare BeautyWith first-place finishes on Instagram,TikTok,and F

5、acebook(not to mention the silver on Twitter),Rare Beauty has a lot to be proud of this year.Selena Gomezs makeup brand dominated across social once again by effectively blurring product and influencer marketing that centered the celeb.The brands top posts across all channels featured Selenas smilin

6、g face in a full beat.Rare Beauty snatched Instagram victory from reigning champ Huda Beauty this year with more than 65M engagements and an engagement rate 5x the average.#1#1#1#1#2TOP BEAUTY BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO DECEMBER 31,2023Fenty BeautyFenty Beauty grabbed the silver overal

7、l and managed top ten finishes across all channels with a fun mix of colorful product shots and,of course,tons of snaps of founder Rihanna.The brand earned 20 x(!)the engagement total of the average beauty brand on Instagram and 7x the views on TikTok.Of course RiRis performance at the 2023 Super Bo

8、wl Halftime Show led to some seriously fun and engaging content,as did makeup tutorials and turning everything Rihanna every did into a meme.#2#7#2#10#5TOP BEAUTY BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO DECEMBER 31,2023Sol de JaneiroSol de Janeiro has been investing less in Twitter over the years t

9、o focus more on Instagram,TikTok,and Facebook,and that strategy really paid off this year with podium finishes on all three channels.With more than 3x the average beauty brands TikTok views and more than 9x the average Instagram engagement,this skincare brand is doing it right.New products(and parti

10、cularly new scents)power Sol de Janeiros social media engine,with followers jumping into the comments to ask when the next new things will be available or where they can get em.#3#3#3#2#90TOP BEAUTY BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO DECEMBER 31,2023Glow RecipeGlow Recipe stands out in the cro

11、wded beauty vertical by making their product line sound delicious,The brands social media posts this year were filled with glossy shots of food and makeup.With top-ten finishes on Instagram,TikTok,and Facebook,their shtick is clearly working.The brand focused more on behind-the-scenes product conten

12、t on TikTok this year,and posts showing how the Watermelon Pore-Tight Toner or the Watermelon Dew Drops are made drew hundreds of thousands of engagements and millions of views.#4#8#5#9#26TOP BEAUTY BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO DECEMBER 31,2023Huda BeautyHuda Beauty won big on Instagram

13、and TikTok just like they do every year to grab 5th place overall.The brand also majorly invested in Twitter,rising from 57th last year to 3rd this year on X.Hudas lack of dedicated Facebook content means they lag behind their competitors on that channel.Huda Kattan has always taken a personal inter

14、est in her brands identity on social,and thats never been more true than this year when posting in support of Gaza.Nearly all of the most engaging posts on Huda Beautys channels are calls to action,reminding us beauty social media goes way beyond makeup.#5#2#6#61#3TOP BEAUTY BRANDS ON SOCIAL MEDIA|J

15、ANUARY 1,2023 TO DECEMBER 31,2023e.l.f.CosmeticsDrugstore makeup brand e.l.f.Cosmetics broke into our beauty top ten this year thanks to product-focused content and way above average posting frequency.e.l.f.made strides on all four channels this year to finish 6th overall.The brand was all about giv

16、eaways on Instagram,which generated millions of engagements for the brand,especially around the holidays.e.l.f.also wasnt above bragging about duping a particularly expensive makeup product for less,which also got fans talking.#6#12#9#16#15TOP BEAUTY BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO DECEMBER

17、 31,2023LANEIGEKorean skincare brand LANEIGE landed in the top 10 on Instagram and TikTok but lagged behind their competitors on Twitter and especially Facebook this year,reminding us you dont have to be strong on every channel to dominate your competitors where it counts.LANEIGE posted far less fre

18、quently than their average competitors on most channels.Posts about the brands legendary lip balms performed well consistently,as did posts about LANEIGEs ongoing partnership with celeb Sydney Sweeney.#7#4#8#51#30TOP BEAUTY BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO DECEMBER 31,2023Nail polish brand O

19、PI clinched the#8 spot for the second year in a row thanks to especially strong finishes on Instagram and TikTok.Like many beauty brands,OPI invested less in Facebook and Twitter in favor of stronger and more frequent content on Instagram and TikTok.OPI was all over the product close-ups and DIY tut

20、orial posts that helped followers imagine their colorful offerings on their own hands.Collabs also helped OPI stand out on social this year,especially the OPI x Barbie the Movie collection that was(you guessed it)more than a little pink.#8#6#15#21#32OPITOP BEAUTY BRANDS ON SOCIAL MEDIA|JANUARY 1,202

21、3 TO DECEMBER 31,2023GlossierGlossier dropped from 8th to 9th in our rankings this year thanks to pulling back on Facebook,but the skincare and makeup brand is still comfortably in our top ten thanks to noteworthy engagement on Instagram and Twitter.This brand loves a location announcement,and Gloss

22、iers 2023 posting was no exception:some of the brands top posts by engagement rate were about their new Manhattan store and their new availability in Sephora stores across the country.Followers have been consistently excited for years about new places to find their cult fave lip balms and other prod

23、ucts.#9#5#23#25#9TOP BEAUTY BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO DECEMBER 31,2023#19#13#19#17Charlotte TilburyHigh-end makeup brand Charlotte Tilbury broke into our overall top 10 without a single individual top 10 finish,reminding us consistent excellence can pay off just as much as standing ou

24、t on one channel in particular.The brand grabbed a seriously impressive number of engagements,with 5x the Instagram engagements and 10 x the TikTok engagements of the average beauty brand.Celebs and collabs won the day on social for Charlotte Tilbury this year,with recognizable A-listers and influen

25、cers like Doja Cat and Glamzilla helping boost brand recognition.#10Full Rankings of Top Beauty Brands on Social MediaTOP BEAUTY BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO DECEMBER 31,2023Full Rankings1Rare Beauty11122Fenty Beauty721053Sol de Janeiro332904Glow Recipe859265Huda Beauty266136e.l.f.Cosmet

26、ics12916157LANEIGE4851308OPI61521329Glossier52325910Charlotte Tilbury1913191711Patrick Ta1642911712Kylie Cosmetics2412201413Pixi Beauty1314682014Etude House107155115Tower28 Beauty15109011716Color Wow11294011717The Lip Bar1736511718SKKN BY KIM521941019ColourPop294314620Essie22414340TOP BEAUTY BRANDS

27、ON SOCIAL MEDIA|JANUARY 1,2023 TO DECEMBER 31,2023Full Rankings21Topicals3127108822Milk Makeup4217796023CeraVe2651272124Bsame Cosmetics4431313825Too Faced6418261826Maybelline New York28201742727NYX Cosmetics533971928Peace Out Skincare18371298029Yves Saint Laurent20321692830Pattern Beauty40355511731K

28、osas Cosmetics35407111732The INKEY List3762446133ghd North America144717011734goop57289211735Kaja27676611736ILIA Beauty38538011737Anastasia Beverly Hills6749341638Urban Decay9022562239Olive&June39721811740Prose493814273TOP BEAUTY BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO DECEMBER 31,2023Full Rankings

29、41Lancme USA3388333642Burts Bees78261014443Tarte Cosmetics7933705744Tom Ford Beauty5874131345Nopalera6559511146Em-Cosmetics355614511747Sulwhasoo2310073748Clinique5565479249Revlon10416893350Bloomeffects87297511751Benefit8150564652Laura Mercier85453811753First Aid Beauty476113110854MAC Cosmetics696859

30、2555Ouai Haircare84341274856Redken46932110457LIVE TINTED20891745558Hourglass Cosmetics77603911759Winky Lux74541154160Dove32901594TOP BEAUTY BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO DECEMBER 31,2023Full Rankings61Black Girl Sunscreen47105421262Sigma Beauty10151722963KVD Vegan Beauty9744957464Lamik Be

31、auty8084127065Este Lauder669769166Farmacy Beauty71766511767CHANEL301301511768Pacifica Beauty251217611769Supergoop437917411770Bread Beauty Supply706911611771Dr.Jart+685717311772Juvias Place60104417673Beautycounter591062111774Eminence Organic Skincare56119245175Thrive Causemetics40126743476Kulfi Beaut

32、y726317411777Milani11255973178Kjaer Weis1282411911779Shiseido511166411780Drunk Elephant91793243TOP BEAUTY BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO DECEMBER 31,2023Full Rankings81Ciate London15325832482wet n wild beauty83101544783Bobbi Brown Cosmetics8295679684Naturopathica165212711785Well People9287

33、876686Paulas Choice Skincare76112379587Dr.Dennis Gross1085811711788Elizabeth Arden73111844289Peach&Lily93751497790Briogeo Hair1116311010891Peter Thomas Roth11677765292Skin Better61143306893Kiehls Since 185111480865494Ceremonia997814011795Mary Kay34179311796Physicians Formula10598824597Thayers1108512

34、03798NIVEA133461745999StriVectin1464794117100Matrix7513911117TOP BEAUTY BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO DECEMBER 31,2023Full Rankings101Drybar8910213279102Thirteen Lune9410395117103Youthforia18611106117104IT Cosmetics10011448103105Neutrogena1307014353106Stila Cosmetics1237315075107Youth To

35、The People8812278114108Love Beauty and Planet1574213099109Blissworld1099811288110Lawless Beauty62137134117111Urban Skin Rx1158614197112NuFACE96107124117113Aveda1171205156114R+Co631734682115Replenix54154144117116Sexy Hair1071246989117Paul Mitchell9511217478118Ellis Brooklyn8615236117119Pear Nova10213

36、58550120Herbivore Botanicals12694121117TOP BEAUTY BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO DECEMBER 31,2023Full Rankings131Vald Beauty14811010035132Bumble and Bumble15411717106133Sally Hansen12513210938134Zoya911786249135CTZN Cosmetics18066128114136SheaMoisture1569114672137bareMinerals13114145117138

37、RevitaLash Cosmtics13412513765139Lancer Skincare1838193117140Innersense Organic Beauty12015560114121Cetaphil12796122117122Wander Beauty13883139117123BiteBeauty45179156117124Clarins1677113287125100%Pure169819969126oVertone1121563567127Garnier11813863112128Ole Henriksen11912313686129Covergirl Internat

38、ional1471088881129Shu Uemura50179174117TOP BEAUTY BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO DECEMBER 31,2023Full Rankings141True Botanicals17292103117142Vichy103145174107143TRESemm12812717299144Carols Daughter15013258117145Make Up For Ever12414217123146Kristin Ess105157147117147Tula137136126117148COO

39、LA140127160111149Dr.Loretta13115397117150Skinfix97179158105151Honest Beauty141179858152Tata Harper Skincare122150174117153John Frieda149131161117154St.Tropez Tan145150106117155Aveeno152146102117156Elaluz154129167117157Rahua Beauty13616611184158Coloured Raine16013216471158ManiMe161140105117160Living

40、Proof151148123101TOP BEAUTY BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO DECEMBER 31,2023Full Rankings161Consonant Skin+Care121175135112162trestique179109174117163Londontown USA1751495085164Jouer Cosmetics18211516594165African Pride135167138117166Aussie177118168117167Fleur&Bee14217490108168Maya Chia1731

41、4411462169Olay1711584998170Trilogy143159148117171Nuria Beauty13917715264172Herbal Essences144160174117173Kevyn Aucoin Beauty162147174117174Buttah Skin16217211783175Davines166171104117176CHI170169113117177Creme of Nature164165154117178Pantene16816217493179SUNDAY II SUNDAY15817916363180Alterna Haircar

42、e158176166117TOP BEAUTY BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO DECEMBER 31,2023Full Rankings181eSalon176164151102182Dr.Brandt Skincare178160162117183Sachajuan181168125117184OUI the People173170153117185Salwa Petersen18517980117186Fatboy Hair184163157117Stay ahead of your competition Conduct compet

43、itive analysis in minutes.Monitor your industry,create benchmarks,and evaluate competitor activity in time to respond before the market shifts direction.Do more with your social data Dive deeper into your social media analytics for Facebook,Instagram,Twitter,LinkedIn,YouTube,TikTok,boosted post detection,hashtag analysis,and so much more.GET YOUR FREE TRIALSupercharge your social landscape Track results across all social profiles,including engagement,influencers,social bios,and sentiment for you and your competitors.About Rival IQRival IQ is a social media analytics app that helps you: