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1、Building Content&Solutions People Will Actually UseJay Lindeman,Priority HealthApril 10,2025About MeAdvisor,Analytic Ops&Intelligence DeveloperJay LindemanAnalytic Solutions ArchitectAutomation&Self-Service AnalyticsSpecialize in developing analytic applications and automating solutions across Prior
2、ity Health.Passionate about rethinking the way to solve analytic problems.Corewell Health Tableau TrainerAlteryx EvangelistPower BI NewbieSession OverviewIn todays fast-paced digital landscape,creating content and solutions that truly resonate with users is more critical than ever.This session will
3、explore strategies and best practices for building user-centric solutions.We will delve into the importance of design principles such as simplicity,accessibility,and usability;to understand how each phase of the development cycle can impact adoption.Attendees will gain valuable insights and practica
4、l approaches to ensure intelligence packages are not only useful but also highly valued by their audience.Learn how to maximize ROI for your customers and ultimately your organization by building analytic solutions people will actuallyuse.Key T akeawaysFail Fast,Move ForwardGetting constant customer
5、 feedback is essential and we cant fear taking one step back if it leads to moving forward three.EverythingAffects UseEverything you do from ideation to deployment can positively or negatively impact adoption and use.User-CentricDesign is KeyPrioritize simplicity,accessibility,and usability to ensur
6、e solutions are intuitive and tailored to maximize value.Why its Important to Build Useful SolutionsWe create intricate and comprehensive solutions that frequently go unused.Our customers depend on solution builders to extract insights,rather than taking the time to learn how to use the solutions th
7、ey requested.1Development is resource intensiveDomain driven;data supported23Information immediacy4ExpandBandwidthCopyright Tom Fishburne()Stacking the Cards in Our FavorCopyright Randy Glasbergen()Understanding obstacles that impede usageCustomer Requested vs Developer DrivenDevelopment LifecycleCo
8、mmunication&Feedback LoopsFocusing on valueReinforcementDemystifying the significance of building content and solutions that are user-centric and value-addUnderstanding Obstacles That Impede UseData LiteracyComprehension of the data&how the visual representation of that data impacts,enhances,or dist
9、orts assumptions,biases,preconceptions,or reality.Time ManagementSome people use questions and analytics to buy themselves more time.Imposter SyndromeDeflecting understanding and decision-making to safeguard insecurities or in some cases simply shifting responsibility for decision making.Transient o
10、r Fake EngagementUsers briefly interact with a solution before being diverted to other urgent tasks or issues.First Impressions MatterAccuracy versus Perception.Good polish can qualify bad data;conversely slopy presentation can disqualify accurate data.Customer Requested vs Developer InitiatedCustom
11、erDirectly address specific needsCustomer understands business needHigher likelihood of adoption&useProximity to data enables explorationGreater flexibility in design&scopeProactive problem solvingHigher risk of non-useRequires more time to build trust and demonstrate valueRisk of misalignmentNarrow
12、ly focused,limiting innovationHigh potential for“scope creep”Customer doesnt understand the dataDeveloperPROSCONS The originator of the project is secondary to its ability to add value and be actively used.Understanding the core problem being solved is crucial for delivering high-quality solutions.E
13、ffective communication and building trust with the customer are essential for successful collaboration and optimal results.Developing high-value solutions is always collaborative:01020305060407DEVELOPMENTLifecycleRequirements GatheringIdentify the business needs&objectivesPlanning&DesignDevelop a pr
14、oject plan&storyboard mockupData Collection&PreparationIdentify,gather,and cleanse data to support design goalsSolution BuildUse of data visualization,workflow creation,or application buildTesting&ValidationConduct thorough code review,function testing,and user acceptanceDeploymentPublishing solutio
15、n&ensuring user accessMaintenanceMonitor performance&update regularlyRequirements GatheringThis is the first opportunity to communicate with the customer&set the tone for how collaboration will be achieved.Identifying the NeedEngaging with stakeholders to understand what problem theyre trying to sol
16、ve for and how the analytic package helps them.Alignment with GoalsTying requirements to organizational goals ensures the solution supports strategic objectives,enhancing value.User-Centric RequirementsFocusing on user-specific needs and preferences ensures the solution is tailored to promote adopti
17、on and satisfaction.Planning&DesignSolution StoryboardCreating a visual roadmap of the solution helps ensure all elements are aligned with user needs and goals,enhancing clarity and engagement.Key Features&InteractionDesigning interactive features that address specific user problems increases releva
18、nce and encourages active use.Platform Choice&IntegrationChoosing the right solution platform balances leveraging the unique capabilities with the risk of overly distributed assets in hard-to-find places.Emphasizes the importance of creating a clear and engaging visual presentation that is easy to u
19、se,while also considering the impact of platform choice.Data Collection&PreparationStable Data PipelineEnsuring the data pipeline is stable guarantees the reliability and accuracy of the data,which builds trust in the solution and encourages consistent use.Accuracy of the AnalysisIf the data support
20、ing the solution is flawed or proven inaccurate the credibility and trust in the entire solution is eroded.Does the Data Support OutcomeProviding conclusive evidence that the data supports the intended outcomes reinforces the solutions credibility.For developers,data is often the cornerstone of deli
21、vering effective solutions,but for users,it can be the most abstract and challenging aspect to graspSolution BuildInteractive&Intuitive DesignSolutions that are easy to navigate and interact with ensure users can efficiently achieve their goals.Positive User ExperienceSimple,visually appealing,and n
22、on-overwhelming solutions foster user satisfaction and continued use,with effective visualization choices enhancing clarity and usability.Problem Focused FeaturesFeatures that directly address user needs and problems guarantee the solutions relevance and effectiveness.Developing a user-friendly,prob
23、lem-focused,and visually effective solution to ensure it is intuitive,engaging,and meets user needs.T esting&ValidationPerformance ValidationValidating the solutions performance ensures it can handle usage to effectively illustrate trends,insights,and ultimately drive decisions.User Acceptance Testi
24、ngUser testing confirms the solution meets their needs,is intuitive,and solves the intended problem.This also boosts ownership by the user.User Feedback IntegrationIncorporating user feedback during testing helps refine the solution and ensures it aligns with user expectations.Ensuring the solution
25、meets performance standards,user needs,and success criteria through thorough testing,user feedback,and evaluation.DeploymentEnvironment SetupEnsuring the production environment is stable and accessible guarantees users can reliably access the solution.Access&CredentialsProviding clear and secure acc
26、ess protocols ensures users can easily and safely reach the data they need.Asset AwarenessOrganizing and cataloguing solutions systematically makes it easier for users to discover and utilize available assets,even those they might not be aware of.Implementing the solution in a user-friendly and acce
27、ssible manner to ensure it is easily discoverable and usable by the target audience.MaintenanceContinuous Design ReviewRegularly reviewing and updating the design ensures that the solution remains intuitive and aligned with evolving user needs and trends.Tracking UseMonitoring how users interact wit
28、h the solution helps identify areas for improvement and ensures the solution remains relevant and valuable.Managing DowntimeEfficiently handling downtime minimizes disruptions,maintaining user trust and satisfaction.Ensuring the solution remains functional,relevant,and user-friendly through regular
29、updates,monitoring,and proactive issue resolution.Communication&Feedback LoopsWaterfallAgileFocusing on ValueSolution Must Solve the ProblemCommunicate&CollaborateIdentify Inflection PointsTie Back to Goals&PrioritiesChickenor EggData Driven Decision MakingReinforcement1Trainings and DemonstrationsE
30、ngagement After Deployment23Overcoming Analytic Insecurity4Building Trust Boosts ConfidenceDelivering the solution to the customer is just the beginning.Exploring how we can ensure proper usage and maximizing the impact of our analytic solutions will assist with use.Final ReflectionsDo we have to do
31、 it all?No,but its clear that many factors influence the use an adoption of our solutions.We must be our own advocates.Its worth the effortIn the end,it might feel like a lot,but that extra 15%effort ensures the other 85%isnt wasted on a solution that just sits on the digital shelf.Tie it Back to ValuePrioritizing user needs and aligning solutions with organizational goals ensures high value.Thank Y ouJay LScan to connect on LinkedInHosted by:Thank you for attending!We value your feedback!Please rate your speaker in the conference evaluation provided at the end of the event.