1、Seeding the inspiration of living for a better everyday life 種下家居靈感,長出美好生活It never crossed my mind that I could rent a place to live using Xiaohongshu“初來乍到,跨國租房千頭萬緒,小紅書幫我輕松解決 每篇攻略都很真實、很有用”Every post demonstrates inspiration for a better life用戶眼中的百樣宜家 每一樣都是美好生活的表達我準備買你這個沙發請問推車輪子可以固定嗎?寶寶餐椅推薦嗎?香蕉藍莓味好好吃
2、!勾起了我的食欲好有愛連儲物柜都這么出片!我家毛孩子很喜歡!宜家美食宜家出片指南宜家必買清單Every post demonstrates inspiration for a better life用戶眼中的百樣宜家 每一樣都是美好生活的表達我準備買你這個沙發請問推車輪子可以固定嗎?寶寶餐椅推薦嗎?香蕉藍莓味好好吃!勾起了我的食欲好有愛連儲物柜都這么出片!我家毛孩子很喜歡!宜家美食宜家出片指南宜家必買清單你的美好生活,由宜家來實現IKEA creates a better everyday life for the many Chinese peopleT o s u r v i v e o
3、r t o g r o w?or生存?生長?One Priority:Brand Building回歸本土化品牌建設Locally relevant product range and pricing investment 本土化新品及價格投資Seeding the Inspiration of Living on Xiaohongshu to build a better life together在小紅書,種草家居靈感,共建美好生活本土化發力方向Key focus areas of localisation effortsOne Priority:Brand Building回歸本土化品牌
4、建設Locally relevant product range and pricing investment 本土化新品及價格投資Seeding the Inspiration of Living on Xiaohongshu to build a better life together在小紅書,種草家居靈感,共建美好生活本土化發力方向Key focus areas of localisation effortsThe IKEA Online Showrooms on Xiaohongshu bring countless locally relevant inspirations在小紅書
5、,搭建宜家的線上樣板間,帶來無限靈感當生活方式品牌遇上生活方式社區 靈感在這里自然發酵、自然生長When a lifestyle brand converges with a lifestyle community inspirations for living naturally emerge and flourishUnlock the next hit product with Xiaohongshus trend insights通過小紅書趨勢洞察 找到單品出圈新機會看到趨勢隨心流動的家投其所好波席當移動升降桌Unlock the next hit product with Xiaoh
6、ongshus trend insights通過小紅書趨勢洞察 找到單品出圈新機會看到趨勢隨心流動的家投其所好波席當移動升降桌找趨勢、定產品、拓人群 1個月打爆單品 成為品類銷量 NO.1How to become#1 best-selling in the category,in just ONE month.By identifying trends,defining product strategy based on scenarios,and breaking through to reach new customer segments成績表現小紅書站內表現種草價值外溢NO.1+70%
7、升降桌 品類下游詞小紅書站內搜索環比+175%NO.1NO.2該單品某電商平臺搜索某電商平臺電腦桌品類銷量排名宜家某電商平臺全店銷量排名核心打法Step1找趨勢、定產品找趨勢:隨心流動的家 產品:宜家波席當移動桌Step2依托場景種草臥室躺床上看劇 書房移動辦公 客廳+廚房客廳吃完直接拖去廚房洗碗7.9萬Step3人群逐層泛化核心人群打透 持續破圈泛化自然口碑擴散品牌勢能快速釋放商業流量助推核心人群高潛人群 學黨 嘗新黨促群 都市領泛人群 質感 質感男 精致媽媽找趨勢、定產品、拓人群 1個月打爆單品 成為品類銷量 NO.1How to become#1 best-selling in the
8、category,in just ONE month.By identifying trends,defining product strategy based on scenarios,and breaking through to reach new customer segments成績表現小紅書站內表現種草價值外溢NO.1+70%升降桌 品類下游詞小紅書站內搜索環比+175%NO.1NO.2該單品某電商平臺搜索某電商平臺電腦桌品類銷量排名宜家某電商平臺全店銷量排名核心打法Step1找趨勢、定產品找趨勢:隨心流動的家 產品:宜家波席當移動桌Step2依托場景種草臥室躺床上看劇 書房移動辦
9、公 客廳+廚房客廳吃完直接拖去廚房洗碗7.9萬Step3人群逐層泛化核心人群打透 持續破圈泛化自然口碑擴散品牌勢能快速釋放商業流量助推核心人群高潛人群 學黨 嘗新黨促群 都市領泛人群 質感 質感男 精致媽媽從單品到場景再到生活趨勢 為用戶提供個性化體驗充滿靈感的美好生活From best-selling products to scenarios and onto lifestyle trends-Bridging online content and offline experiences Offering users a personalized,inspiring journey tow
10、ards a better life#Getting a Good Nights Sleep in Spring#春日宜好眠11 K+用戶筆記9.2 Mil話題瀏覽量200 K+互動量+25%品牌搜索指數連接線上內容熱點和線下服務體驗Fusing the buzz of online content with the charm of offline services真實消費者的積極反饋床墊和被子都蠻舒服的云朵般的床上膠囊車也太可愛了!藝術氣息撲面而來Positive feedback from real consumers#Getting a Good Nights Sleep in Spring#春日宜好眠11 K+用戶筆記9.2 Mil話題瀏覽量200 K+互動量+25%品牌搜索指數連接線上內容熱點和線下服務體驗Fusing the buzz of online content with the charm of offline services真實消費者的積極反饋床墊和被子都蠻舒服的云朵般的床上膠囊車也太可愛了!藝術氣息撲面而來Positive feedback from real consumers宜家始終在你身邊,陪你走過春夏秋冬每一天 IKEA,building a better life with you every day!