從頭到尾與學生溝通.ppsx

1、Communicating with Students from Start to FinishMegan BradyBoise State UniversityErin TaylorBoise State UniversityCarrie PrattThe University of VermontLauren KruegerThe University of VermontBOISE STATE ONLINEEnrollment and Student Success Communications and MarketingBoise State OnlineCommunicating W

2、ith Students From Start To FinishPublic research university located in Boise,IdahoAbout Boise StateTotal enrollment26,162Undergraduate students22,962Graduate students3,2001932Boise State founded#1Idahos largest university200Degree programs offeredBoise State OnlineCommunicating With Students From St

3、art To FinishErin TaylorSenior Communications SpecialistJaxTreats InspectorMontgomeryWalks and Activities CoordinatorMegan BradyWeb AnalystBoise State OnlineBoise State OnlineCommunicating With Students From Start To FinishgradUndergraduate AdmissionsGraduate CollegeBoise State Online Marketing Recr

4、uitment AdvisingOnline enrollment:3,748The Student Enrollment JourneyBoise State OnlineCommunicating With Students From Start To FinishProspectOpportunityApplicantAdmitOrientationCompleteEnrolledAwarenessMessagingBoise State OnlineCommunicating With Students From Start To FinishDigital AdvertisingSo

5、cial MediaPrintWebEmailConnect your contentEmailCampaign:More Than A DegreeBoise State OnlineCommunicating With Students From Start To FinishYouTubeSocial MediaPortalsFacebook AdsLanding PageProspectOpportunityAwarenessCommunicating With Students From Start To FinishDeliver Campaigns:CadenceCommunic

6、ating With Students From Start To FinishRe-engagementBoise State OnlineAlumniStopped OutApply NowCelebrate With Your StudentsBoise State OnlineCommunicating With Students From Start To FinishBoise State OnlineCommunicating With Students From Start To FinishScalabilityCapacitySocial MediaMessaging Up

7、datesWebpagesEmailsRe-engagementDigital AdvertisingProgram BrochuresPostcardsNew Program AnnouncementsPhotographyGraduationOrientationPortalsEventsFormsSMS DripSEOProcess ImprovementHiringOptimizationsReportingBrandingStudent StoriesRetargetingQueriesFlyersCopy DevelopmentStrategyDirector of Admissi

8、onsRecruitment&DiversityInternational&TransferVisits&EventsOperationsMarketing&CommunicationsAssociate Director of Admissions Senior Assistant Director of AdmissionsAssistant Director of Admissions/Email CoordinatorCarrie PrattSenior Assistant Director of Admissions for Marketing&CommunicationsKathl

9、een ParentAssociate Director of Admissions for Marketing&CommunicationsLauren KruegerAssistant Director of Admissions for Marketing&Communications/Email CoordinatorHolliston High School,MAEssex High School,VTBelt High School,MTAdmissions Marketing&Communications OverseesIn Slate:Deliver Letters Even

10、t Communications Form CommunicationsPlus:Print Communications Admissions Website Presentations+Talking Points*until May 2*Admissions Marketing&Communications sends ALL digital communications and approves any print communications(postcards,major specific mailings)Handoff to Orientation“BuyIn”Meetings

11、 Meeting with various partners Summarize previous years communications Review data and performance of necessary communications Active and collaborative role in establishing annual communications plan Resources Document outlining updates,communications plan,and what we need from them Share best pract

12、ices Constant remindersHelpful Marketing&Communications Resources Marketing&Communications CalendarAnnual(August-July)calendar with all communications and reminders Marketing&Communications Master ListAnnual(August-July)summary of all communications and remindersProvides link to Slate mailing,popula

13、tion,intent,and important notesUVM Office of Admissions Marketing&Communications Naming ConventionNaming Convention:Primary Population Secondary Population Subpopulation Name of Communication Type of Communication DateExample:INQ FTFY Application Open EMAIL 8/1/22Marketing&Communications Master Cale

14、ndarMarketing&Communications Master ListMarketing&Communication Master List(cont.)Overview of communications and develop plan during“buy-in”meetingsData Referral FormData Referral Form(external benefits)Available to anyone but does NOT guarantee that the request will be fulfilled Accommodates additi

15、onal requests from campus partners Feeling of involvement+ability to be creative Ability to respond to requests from Deans or accommodate for unexpected needs Opens up lines of communication Gives stakeholders an opportunity to explain their idea and populationData Referral Form(external benefits)Fo

16、rm communication to confirm receipt of requestData Referral Form(internal benefits)Stakeholders from Marketing&Communications and Operations ensure the population is understood and created correctlyData Referral Form(internal benefits)Form communications upon update to ensure nothing gets missed“Non

17、-technical”people have an opportunity to describe what they want here,I translate it into technical speak.The data you think you want isnt always exactly what you needData Referral FormData Referral Form(internal benefits)Double check of all queries by two staff members Internal“DRF Group”Teams mess

18、age to put any questions in front of a group to get a quick answer Planning ahead and having queries ready(ideally)the day before an email is sentBasecamp Project Management Software Live time collaboration Easy transfer to SlateBasecamp(cont.)Basecamp(cont.)Basecamp(cont.)How we have grown-Communic

19、ation DiversificationAUTO Email-based on a specific action(us or them),be sure not to miss anyone!One-Off Email-reminders,invitations,exciting announcementsSMS-back and forth engagement with a current studentEmail Campaign-“set and forget”(use content blocks if you might need to change things!),grab

20、 people who enter populations at varying timesHow we have grown-Personalized CommunicationsVariable LanguageIncreased variable language capabilities and usageMailing NameTransition to Mailing Name in May 2022Refers to the student as the name listed in mailing name,or preferred name,if nothing is lis

21、ted in either,it will refer to the student as their legal first nameCustom SQLHyperlink automatically pulls students usernames on applicant portal login pageHow we have grown-Personalized Communications(cont.)How we have grown-Parental Inclusion Understand the importance of parents Increased parent

22、communications Parent inquiry campaign CC parents in most communications with students Find a balance between personalization and parent inclusion Students preferred name mailing name Automatically pulling username link to main login page CC parents opting out studentsQuestions?Contact us:Lauren Kruegerlauren.kruegeruvm.eduCarrie Prattcarrie.prattuvm.eduContact us:Megan Bradymeganbrady1boisestate.edu Erin Taylorerintaylor1boisestate.edu#SlateSummit