AI Vector Search：Real-World Customer Use Cases [PAN2972].pdf

1、AI Vector Search:Real-World Customer Use CasesOracle CloudWorld Copyright 2024,Oracle and/or its affiliates12Oracle CloudWorld Copyright 2024,Oracle and/or its affiliatesAkash GuhaDirector,Transaction Processing and Data ServicesMarcus PraetzasGlobal Head,Database ServicesPlease welcome my panelistA

2、jit SinghSenior Director,ICE New York Stock ExchangeEric YenDirector,Database Technology ServicesOracle brings AI to the enterprise at every layer of our stackInfrastructureDataApplicationsPrivacy and SecurityAI Services3Oracle CloudWorld Copyright 2024,Oracle and/or its affiliatesAI Vector Search o

3、perates on your business dataInfrastructureDataApplicationsPrivacy and SecurityAI Services4Oracle CloudWorld Copyright 2024,Oracle and/or its affiliatesDatabases have traditionally performed value-based searchesFind revenue by products5DB/APPDATAOrdersCustomerrecordsProducts6DB/APPDATAOrdersCustomer

4、recordsProductsGrowing volume of unstructured business data that must be searched by semanticsFind products that match a photo or descriptionSEMI-STRUCTUREDMedical formsInvoicesUNSTRUCTUREDSocial dataimagesVideosPhone call scriptsThe“all data”opportunityYou can now find documents,images,and other hu

5、man-centric data Based on their semantic content,rather than their words or pixelsAI Vector SearchOracle CloudWorld Copyright 2024,Oracle and/or its affiliates7VectorAn AI Vector is a sequence of numbers,called dimensions,produced by AI models The numbers represent the semantic content of the object

6、 3342162150Oracle CloudWorld Copyright 2024,Oracle and/or its affiliates8The main operation on vectors is the Mathematical Distance between them82133262Distance(Euclidean Squared)=(3-2)2+(1-6)2+(2-2)2+(8-3)2)There are many mathematical distance formulasOracle CloudWorld Copyright 2024,Oracle and/or

7、its affiliates9Converged DatabaseAdd vector search to your business databaseNEW Vector data type for storing vector embeddingsNEW SQL syntax and functions express similarity search with easeNEW Approximate search indexes packaged and tuned for high performance and quality There is no need to move an

8、d synchronize data,manage multiple products,etc.Better Together:Business Data and Business Vectors Oracle CloudWorld Copyright 2024,Oracle and/or its affiliates10Oracle CloudWorld Copyright 2024,Oracle and/or its affiliates11Lets hear from our customersAkash Guha Director of PayPals Online Transacti

9、on Processing and Data ServicesOracle CloudWorld Copyright 2024,Oracle and/or its affiliates12Data Infrastructure at PayPalEmpowering PayPals ubiquitous payment systems with highly distributed data infrastructure Two decades of experience managing petabyte-scale systems within the highly regulated f

10、intech industry Specialization in high-availability architectures,maximizing database security,and operational efficiency Led large-scale data transformations with strategic alignment of technological innovations with corporate objectivesOracle CloudWorld Copyright 2024,Oracle and/or its affiliates1

11、3400 million consumer accounts globally,and tens of millions of merchant accountsPayPal at a GlanceGlobal footprint in 200+markets$1.6 trillion in total payments volume,and 26B transactionsRealtime Personalization Briefly explain how AI Vector Search could help your organization Oracle CloudWorld Co

12、pyright 2024,Oracle and/or its affiliates14Tailoring an experience to bring maximum relevance and value to our customersBackoffice AutomationEnabling Risk and Compliance identity validation with the power of similarity searchOffer PlatformEnabling Merchant Network to present the right offers to the

13、right consumersMarcus Praetzas Global Head,Database ServicesOracle CloudWorld Copyright 2024,Oracle and/or its affiliates15Deutsche Bank Database ServicesOracle CloudWorld Copyright 2024,Oracle and/or its affiliates16Initial Use Case:Incident Distance Clustering Risk AnalysisOracle CloudWorld Copyri

14、ght 2024,Oracle and/or its affiliates17Extend application to business risk analysis Significant time spent in Diagnostic of incidents i.e.identification of the issue compared to the time to repairMean Time To Resolution(MTTR)The likelihood is that similar or the same issues have been seen before to

15、reduce the time of diagnosis even by setting the direction,e.g.,database work problem However,no search functionality is available Initial Use Case:Incident Distance Clustering Risk AnalysisOracle CloudWorld Copyright 2024,Oracle and/or its affiliates18Extend application to business risk analysis He

16、nce create distance measure on incidence to identify closet resolved ticket Reduce MTTR by identifying similar incidents Use the Doc-2-Vec approach to preserve semantic and syntactic relationships and enable(cosines)distance measure/similarity.Clustering to identify hot-spot/risk analysisAjit Singh

17、Senior DirectorOracle CloudWorld Copyright 2024,Oracle and/or its affiliates19Eric YenDirector,Database Technology ServicesOracle CloudWorld Copyright 2024,Oracle and/or its affiliates20 25 years experience in both Public and Private Sector working on large-scale systems Leads a table of 10 DBAsOrac

18、le CloudWorld Copyright 2024,Oracle and/or its affiliates21Sony Pictures Entertainment(SPE)Oracle FootprintProduct environment of 25TB20 copies of the production database across Dev,Test,and QA Databases support the business of digital assetsFaster Search ResultsWhy SPE is looking at AI Vector Searc

19、hOracle CloudWorld Copyright 2024,Oracle and/or its affiliates22Technological ShiftTime to action Foundation TechnologySearching across data-Structured&UnstructuredMove towards Self-ServiceModernizationA new tool Minimizes RiskOracle CloudWorld Copyright 2024,Oracle and/or its affiliates23Q&AWhere y

20、ou can use AI Vector Search?Find Similar documentsBiometric pattern recognitionFind Similar Products Product RecommendationDetect manufacturing anomaliesText search using semantic similarity Enterprise Similarity Search Use-CasesCopyright 2024,Oracle and/or its affiliates24Subtitle goes hereThank YouClick to add textOracle CloudWorld Copyright 2024,Oracle and/or its affiliates25