物聯網市場：企業物聯網采用者現狀及運營商戰略.pdf

1、DATE 2024 GSMA IntelligenceIoT market:status of enterprise adoption of IoT&operator strategies Mobile World Congress Barcelona About GSMA Intelligence Todays agendaThe voice of the enterprise adopter of IoTThe voice of the IoT operator4,200 enterprises across 21 countries&10 vertical sectors100 oper

2、ators globallyWhat can you do with these?Input to strategy planningSpeculate about prospect customersUnderstand present vs.future of IoTUse for competitive intelligenceUse for partnership&acquisition strategyUnderstand different vertical&geography needsTodays agendaThe voice of the enterprise adopte

3、r of IoTThe voice of the IoT operator4,200 enterprises across 21 countries&10 vertical sectors100 operators globallyTodays agendaThe voice of the enterprise adopter of IoTThe voice of the IoT operator4,200 enterprises across 21 countries&10 vertical sectors100 operators globally1.How many say they u

4、se IoT?2.IoT as top investment area3.*Actual*investment into IoTThe voice of the enterprise adopter of IoTIoT sits in between established and emerging technologies in terms of level of use84%81%78%73%69%67%10%11%14%15%17%18%4%4%6%7%10%8%CybersecurityCloudBig data and analyticsIoTGenAI/Wider AIEdge c

5、omputeAdvanced or moderate useLimited useTesting or planning phaseAt present,no plans to useSource:GSMA Intelligence Enterprise in Focus:Global Digital Transformation Survey 2024As part of the financial spending that your company is making during 2024-2026 to support your companys digital transforma

6、tion,in which technologies do you expect your company to make the greatest financial spending?Ranked Top 510%16%17%20%23%29%31%32%37%38%40%Edge technologyExtended Reality technologyIoT technologyUse of Private 4G/5G networksBig Data&Analytics technologyWider Artificial Intelligence(AI)technologyClou

7、d technologyGenerative Artificial Intelligence(AI)technologyUse of Fixed and WiFi networksUse of public 5G networksCybersecurity technology1 in 6 enterprises1 in 6 enterprises place IoT in top 5 investmentsSource:GSMA Intelligence Enterprise in Focus:Global Digital Transformation Survey 2024Spend on

8、 IoT technologyIoT will account for 3.4%of enterprises total spend on digital transformation during 20242030Who is spendingMore than 3.4%Less than 3.4%Automotive Manufacturing Utilities and energy Financial services Healthcare Agriculture Source:GSMA Intelligence Enterprise in Focus:Global Digital T

9、ransformation Survey 20244.IoT connectivity technologies mix5.IoT network coverage needsThe voice of the enterprise adopter of IoTIoT network technologies mix More than 1 in 21 in 41 in 6What type of IoT network technologies does your company expect to use in the future for IoT deployments?5G-based

10、IoT Fixed and Wi-fi 4G-based IoT LPWA(LTE-M,NB-IoT)LoRa SatelliteSource:GSMA Intelligence Enterprise in Focus:Global Digital Transformation Survey 2024IoT network technologies mix More than 1 in 21 in 41 in 6What type of IoT network technologies does your company expect to use in the future for IoT

11、deployments?5G-based IoT Fixed and Wi-fi 4G-based IoT LPWA(LTE-M,NB-IoT)LoRa SatelliteSource:GSMA Intelligence Enterprise in Focus:Global Digital Transformation Survey 2024 Global averages Which verticals or countries sit above or below global averages?IoT network coverage needsSource:GSMA Intellige

12、nce Enterprise in Focus:Global Digital Transformation Survey 202444%56%Share of enterprisesWhat are the network coverage requirements of your companys IoT deployments?Percentage of enterprisesA single geographical area in a country(e.g.a city,district or limited area)or a specific location(e.g.a cam

13、pus,factory or office)Other options(e.g.covering multiple countries,multiple continents)6.Challenges in deploying IoTThe voice of the enterprise adopter of IoT39%34%32%29%26%25%24%23%23%23%23%4%Cost of implementationPotential security vulnerabilitiesIntegration of IoT technology with other existing

14、technologiesLack of internal expertiseTechnology is not fully standardisedLimited choice of suppliersRegulatory/compliance barriersUncertain return on investment(i.e.benefits versus cost)Lack of executive leadership teams vision on IoTTechnology is not matureCertification processes and associated wo

15、rkNo challenges facedIoT deployment challengesWhat are the challenges that your company has faced or currently faces when deploying IoT technology?Cost of implementation,security and complex tech integration are the top IoT deployment challengesSource:GSMA Intelligence Enterprise in Focus:Global Dig

16、ital Transformation Survey 202439%34%32%29%26%25%24%23%23%23%23%4%Cost of implementationPotential security vulnerabilitiesIntegration of IoT technology with other existing technologiesLack of internal expertiseTechnology is not fully standardisedLimited choice of suppliersRegulatory/compliance barri

17、ersUncertain return on investment(i.e.benefits versus cost)Lack of executive leadership teams vision on IoTTechnology is not matureCertification processes and associated workNo challenges facedIoT deployment challengesWhat are the challenges that your company has faced or currently faces when deploy

18、ing IoT technology?Cost of implementation,security and complex tech integration are the top IoT deployment challengesSource:GSMA Intelligence Enterprise in Focus:Global Digital Transformation Survey 20241 in 4 to 1 in 3 enterprises are facing ALL of these challengesTodays agendaThe voice of the ente

19、rprise adopter of IoTThe voice of the IoT operator4,200 enterprises across 21 countries&10 vertical sectors100 operators globally1.What are operators doing in IoT?2.Do operators plan to stay in IoT?The voice of the IoT operatorOver half of operators in connectivity-centric IoT59%41%Connectivity-cent

20、ric IoTBeyondconnectivity IoTOperators IoT services portfolioCellular connectivity(e.g.NB-IoT,LTE-M)&non-cellular technologies(e.g.LoRaWAN,Wi-Fi)Includes software application platforms,either operator-owned or via 3rd parties,and integrations services,in addition to IoT connectivityWhat technologies

21、 are part of your IoT offering?Base:Those network operators of total 100 that are offering IoT servicesGSMA Intelligence Operators in Focus:Enterprise Opportunity Survey30%46%21%3%IoT is a strategic area for our company and we will increase ourinvestments in IoT in the futureIoT is a strategic area

22、for our company but we should re-evaluate/adjustour IoT strategyIoT is a strategic area for our company but its unclear whether we willincrease our investments in IoT in the futureIoT has been a strategic area for our company but its unclear whetherwe will continue with IoT 1 in 3 operators are confident in their IoT strategy The rest think they should re-evaluate their strategies Operators plans in IoTGSMA Intelligence Operators in Focus:Enterprise Opportunity SurveyTHANK YOU Christina PatsiouraLead AnalystIoT&EnterpriseGSMA Intelligence christpatsi https:/