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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以-行業數據

2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以
飲店，2023年古茗、茶百道、霸王茶姬、滬上阿姨、COCO都可所占大眾現制茶飲市場份額為17.7%/15.6%/9.7%/8.9%/8.0%；橫向對比蜜雪冰城在10元以下價格帶中所占份額已達57.0%。
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第1頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第2頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第3頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第4頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第5頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第6頁
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第7頁
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第8頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第9頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第10頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第11頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第12頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第13頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第14頁
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第15頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第16頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第17頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第18頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第19頁
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第20頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第21頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第22頁
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第23頁
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第24頁
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第25頁
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第26頁
fCDlubTku70gfCDlkpbllaHlj4rojLbppa4gfCDmraPppJDvvIjpmaTngavplIXlpJbvvIkgfCDlv6vppJAgfCDngavplIUgfCDlkIjorqEgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS0tLS0tLS18LS0tLS0tfC0tLS0tLXwtLS0tLS18CnwgMjAyMuW5tCB8IDEwLjYlICAgICAgfCA1LjMlICAgICAgICAgICAgIHwgMi4xJSB8ICAgICAgfCAxNy45JSB8CnwgMjAyM+W5tCB8IDQ1LjIlICAgICAgfCAyOS42JSAgICAgICAgICAgIHwgMjQuNiV8IDE3LjklfCAzNi4zJSB8CnwgMjAyNOW5tCB8IDYuMyUgICAgICAgfCA1LjYlICAgICAgICAgICAgIHwgMi4xJSB8ICAgICAgfCAxMS4xJSB8
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第27頁
fCDlubTku70gfCDmraPppJDvvIjpmaTngavplIXlpJbvvIkgfCDlv6vppJAgfCDngavplIUgfCDlkpbllaHlj4rojLbppa4gfCDlkIjorqEgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLXwtLS0tLS18LS0tLS0tfC0tLS0tLS0tLS0tLXwtLS0tLS18CnwgMjAyMiB8IC0xMjElICAgICAgICAgICAgfCAxOCUgIHwgMjQlICB8IDExMiUgICAgICAgfCAzMTIlIHwKfCAyMDIzIHwgMTE1JSAgICAgICAgICAgICB8IDE1NCUgfCAzNDUlIHwgMTM1JSAgICAgICB8IDE1NCUgfAp8IDIwMjQgfCAtMjMlICAgICAgICAgICAgIHwgNyUgICB8IDE0JSAgfCAxNSUgICAgICAgIHwgMTAlICB8CgrotYTmlpnmnaXmupDvvJpXaW5kLCBCbG9vbWJlcmcsIOWbveS/oeivgeWIuOe7j+a1jueglOeptuaJgOaVtOeQhg==
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第28頁
fCDoj5zns7sgICB8IOaUtuWFpeWNoOavlCB8CnwtLS0tLS0tLXwtLS0tLS0tLXwKfCDkuK3ppJAgICB8IDguNTAlICB8Cnwg54Gr6ZSFICAgfCA2Ljk2JSAgfAp8IOW3neiPnCAgIHwgMTQlICAgIHwKfCDlub/kuJzoj5wgIHwgICAgICAgIHwKfCDmtZnmsZ/oj5wgIHwgICAgICAgIHwKfCDmuZbljZfoj5wgIHwgICAgICAgIHwKfCDlhbbku5bngavplIV8ICAgICAgICB8CgrotYTmlpnmnaXmupDvvJrmspnliKnmlofnoJTnqbbjgIoyMDI05bm05Lit5Zu954Gr6ZSF6KGM5Lia5Y+R5bGV55m955qu5Lmm44CL
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第29頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第30頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第31頁
5qC55o2u5Zu+54mH5L+h5oGv77yM55Sf5oiQ55qE5pWw5o2u6KGo5qC85aaC5LiL77yaCgp8IOeBq+mUheWTgeexuyB8IOW4guWcuuinhOaooeWNoOavlCB8CnwgLS0tIHwgLS0tIHwKfCDlt53muJ3ngavplIUgfCDnuqY2NiUgfAp8IOWMl+a0vueBq+mUhSB8IOe6pjEwJSB8Cnwg57Kk5byP54Gr6ZSFIHwg57qmMTAlIHwKfCDlhbbku5bngavplIUgfCDnuqYxNCUgfAoK6LWE5paZ5p2l5rqQ77ya5rKZ5Yip5paH56CU56m244CKMjAyNOW5tOS4reWbveeBq+mUheihjOS4muWPkeWxleeZveearuS5puOAi+OAgg==
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第32頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第33頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第34頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第35頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第36頁
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
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第37頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第38頁
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
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第39頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第40頁
fCDmjpLlkI0gfCDlk4HniYwgICB8IOmXqOW6l+aVsOmHjyB8CnwtLS0tLS18LS0tLS0tLS18LS0tLS0tLS0tLXwKfCAxICAgIHwg5Y2K5aSp5aaW54Ok6bG8IHwgMTMxMCAgICAgfAp8IDIgICAgfCDol4/kuabnvorogokgICB8IDEwNzkgICAgIHwKfCAzICAgIHwg5bCP6I+c5ZutICAgICB8IDY2NyAgICAgIHwKfCA0ICAgIHwg5bm/6aG65YW0ICAgICB8IDYzNyAgICAgIHwKfCA1ICAgIHwg5aSq5LqM6YW46I+c6bG8IHwgNjM0ICAgICAgfAp8IDYgICAgfCDpu4TorrDnhYwgICAgIHwgNTk0ICAgICAgfAp8IDcgICAgfCDog5blk6Xkv6kgICAgIHwgNTUzICAgICAgfAoK6LWE5paZ5p2l5rqQ77ya57qi6aSQ5aSn5pWw5o2u77yM5Zu95L+h6K+B5Yi457uP5rWO56CU56m25omA5pW055CG
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第41頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第42頁
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第43頁
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
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第44頁
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第45頁
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第46頁
fCDlubTku70gfCDmlLblhaUgfCDnu4/osIPmlbTlh4DliKnmtqYgfAp8LS0tLS0tfC0tLS0tLXwtLS0tLS0tLS0tLS18CnwgMjAyMeW5tCB8IDI2LjUgfCAyLjMgfAp8IDIwMjLlubQgfCAzMi4xIHwgMi40IHwKfCAyMDIz5bm0IHwgNDUuNSB8IDUuNSB8CnwgMjAyNOW5tCB8IDUyLjEgfCA1LjkgfAoK6LWE5paZ5p2l5rqQ77ya5YWs5Y+45YWs5ZGK77yM5Zu95L+h6K+B5Yi457uP5rWO56CU56m25omA5pW055CG
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第47頁
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第48頁
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第49頁
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第50頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第51頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第52頁
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第53頁
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第54頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第55頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第56頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第57頁
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第58頁
5aW955qE77yM5Lul5LiL5piv5oKo5Zu+54mH5Lit55qE5pWw5o2u6KGo5qC85ZKM6LWE5paZ5p2l5rqQ77yaCgp8IDIwMjIgIHwgMjAyMyAgfCAyMDI0ICB8CnwtLS0tLS0tfC0tLS0tLS18LS0tLS0tLXwKfCDonJzpm6rlhrDln44gfCAtMi40MCUgfCAxMi4wMCUgfCAtMC42MCUgfAp8IOWPpOiMlyAgIHwgMy4zMyUgIHwgOS42OCUgIHwgLTQuNDElIHwKfCDpnLjnjovojLblp6wgfCAxMzQuNTAlIHwgNi4wMCUgIHwgNi4wMCUgIHwKCui1hOaWmeadpea6kO+8muWFrOWPuOaLm+iCoeS5puOAgeWFrOWPuOWFrOWRiuOAgeWbveS/oeivgeWIuOe7j+a1jueglOeptuaJgOaVtOeQhg==
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第59頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第60頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第61頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第62頁
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第63頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第64頁
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第65頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第66頁
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第67頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第68頁
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第69頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第70頁
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2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第71頁
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第72頁
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
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第73頁
5aW955qE77yM5Lul5LiL5piv5oKo5Zu+54mH5Lit55qE5pWw5o2u6KGo5qC85ZKM6LWE5paZ5p2l5rqQ77yaCgp8IOmhueebriAgICAgICB8IDIwMjMgIHwgMjAyNCAgfAp8LS0tLS0tLS0tLS0tfC0tLS0tLS18LS0tLS0tLXwKfCDljZXlupfplIDllK7pop0gfCA5LjklICB8IDQuMyUgIHwKfCDljZXlupfkuqTmmJPph48gfCAxNy45JSB8IDEwLjMlIHwKfCDljZXlupflrqLljZXku7cgfCAtNi44JSB8IC01LjQlIHwKCui1hOaWmeadpea6kO+8muWFrOWPuOWFrOWRiuOAgeWbveS/oeivgeWIuOe7j+a1jueglOeptuaJgOaVtOeQhg==
2023年現制茶飲市場前五大品牌中有四個品牌定位10-20元價格帶（以_第74頁
所屬報告： 餐飲行業2024年年報總結：行業供需重構變局之年重視供應鏈與品牌流量價值-250418（50頁）.pdf
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