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表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克-行業數據

表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克
沖泡系列持續產品創新，順應年輕健康化趨勢?！跋泔h飄”品牌于 2005 年率先推出經典系列，2011 年和 2019 年分別推出好料系列和珍珠雙拼系列，持續豐富產品矩陣，其中經典系列收入相對穩定，好料系列增勢強勁，12-17 年經典和好料系列營收 CAGR 分別為-1%/37%；2020 年推出奶昔系列和飄飄茶系列，涉足泛沖泡領域；2021 年推出乳茶系列，產品選用脫脂乳粉、0 反式脂肪酸的科學配方，擁有生椰芝士等多種新潮口味，順應年輕健康化趨勢；2022 年切入瓶裝賽道，推出“香飄飄”瓶裝即飲新品黑烏龍乳茶。目前沖泡系列主要包括經典、好料、乳茶
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表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第1頁
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表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第2頁
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第3頁
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表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第4頁
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第5頁
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第6頁
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第7頁
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表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第8頁
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第9頁
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第10頁
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第11頁
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表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第12頁
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表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第13頁
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表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第14頁
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表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第15頁
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第16頁
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表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第17頁
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第18頁
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第19頁
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表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第20頁
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第21頁
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
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第22頁
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
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第23頁
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第24頁
fCDml6XmnJ8gfCDpq5jlr4bluqbogZrkuZnng6/ku7fmoLzvvIjlhYMv5ZCo77yJIHwKfC0tLS0tLXwtLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLXwKfCAyMDE4LTAxLTAyIHwgMTIwMDAgfAp8IDIwMTktMDEtMDIgfCAxMDAwMCB8CnwgMjAyMC0wMS0wMiB8IDgwMDAgfAp8IDIwMjEtMDEtMDIgfCA4MDAwIHwKfCAyMDIyLTAxLTAyIHwgMTAwMDAgfAp8IDIwMjMtMDEtMDIgfCA4MDAwIHwKCui1hOaWmeadpea6kO+8mndpbmTvvIzlhbTkuJror4HliLjnu4/mtY7kuI7ph5Hono3noJTnqbbpmaLmlbTnkIY=
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第25頁
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
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第26頁
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第27頁
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第28頁
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第29頁
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第30頁
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第31頁
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第32頁
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第33頁
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
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第34頁
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
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第35頁
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
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第36頁
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第37頁
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第38頁
表5、“香飄飄”品牌持續產品創新系列推出時間口味原料/特點單價（元/瓶）原味、茉莉、巧克_第39頁
所屬報告： 香飄飄-公司研究報告-穩居沖泡龍頭開辟即飲新成長極-240228（22頁）.pdf
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