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Adobe的TAM不斷抬升（TAM均為2024年）-行業數據

Adobe的TAM不斷抬升（TAM均為2024年）
Adobe的TAM不斷抬升（TAM均為2024年）
Adobe 沿“印刷-多媒體-營銷產品”的路徑擴張，本質是 TAM 的不斷抬升。Adobe 最早以PostScript 頁面描述語言起家，產品主要應用于出版印刷行業。隨著圖像處理能力的積累，逐步將業務范圍向多媒體領域延伸，推出了 Illustrator、Photoshop 等知名產品。而隨著互聯網和數字營銷的興起，Adobe 發現下游客戶對于創造之后的營銷軟件同樣有強勁需求，因此又將產品線向營銷領域做了第二次擴張。產品線擴張的結果，則是 TAM 的持續抬升。從最早出版印刷市場，到多媒體處理市場，再到數字營銷市場，Adobe 可觸達市場空間的
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Adobe的TAM不斷抬升（TAM均為2024年）_第92頁
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Adobe的TAM不斷抬升（TAM均為2024年）_第98頁
Adobe的TAM不斷抬升（TAM均為2024年）_第99頁
Adobe的TAM不斷抬升（TAM均為2024年）_第100頁
所屬報告： 新思科技-美股公司研究報告-產業并購開啟EDA龍頭成長新篇章-240327（65頁）.pdf
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