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圖16美國在線廣告市場中亞馬遜份額持續提升-行業數據

圖16美國在線廣告市場中亞馬遜份額持續提升
圖16美國在線廣告市場中亞馬遜份額持續提升
轉化率方面，公司結合多年積累的用戶消費數據與興趣推薦算法實現了相較谷歌和 Facebook 更高的交易轉化率，促使其在美國在線廣告市場的份額由 2016 年的 2%迅速提升至 2023 年的 15%。廣告已成為零售業務的核心盈利點。
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圖16美國在線廣告市場中亞馬遜份額持續提升_第1頁
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所屬報告： 亞馬遜-美股公司首次覆蓋報告：復盤啟示錄生成式AI開啟亞馬遜云下一個黃金十年-231027（30頁）.pdf
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