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小紅書平臺的B2K2C模式-行業數據

小紅書平臺的B2K2C模式
小紅書平臺的B2K2C模式
小紅書平臺打造 B2K2C模式，構建獨特商業生態。小紅書商業生態包括兩種模式：1）B2K2C：品牌方通過蒲公英平臺與 KOL/KOC 達人進行商業合作，依靠 KOL/KOC 創作者與用戶之間的緊密聯系幫助品牌增加曝光與口碑；2）B2C：品牌方通過專業號的方式直連用戶，長期穩定輸出品牌理念。商家、KOL/KOC、用戶彼此間形成穩定的營銷輸出、商業合作、體驗
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小紅書平臺的B2K2C模式_第1頁
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小紅書平臺的B2K2C模式_第10頁
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小紅書平臺的B2K2C模式_第12頁
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小紅書平臺的B2K2C模式_第29頁
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小紅書平臺的B2K2C模式_第30頁
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小紅書平臺的B2K2C模式_第32頁
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小紅書平臺的B2K2C模式_第35頁
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小紅書平臺的B2K2C模式_第36頁
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小紅書平臺的B2K2C模式_第37頁
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小紅書平臺的B2K2C模式_第38頁
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小紅書平臺的B2K2C模式_第39頁
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小紅書平臺的B2K2C模式_第40頁
小紅書平臺的B2K2C模式_第41頁
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小紅書平臺的B2K2C模式_第42頁
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小紅書平臺的B2K2C模式_第43頁
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小紅書平臺的B2K2C模式_第44頁
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小紅書平臺的B2K2C模式_第45頁
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小紅書平臺的B2K2C模式_第47頁
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小紅書平臺的B2K2C模式_第48頁
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小紅書平臺的B2K2C模式_第49頁
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小紅書平臺的B2K2C模式_第53頁
所屬報告： 互聯網行業：小紅書引領內容社區商業化繁榮-240531（34頁）.pdf
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