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2017-2019年茅五瀘出廠價變化情況-行業數據

2017-2019年茅五瀘出廠價變化情況
2017-2019年茅五瀘出廠價變化情況
五糧液順周期進行 3 次提價，并 2017 年后實現了順價差，減少渠道返利，供應量相對穩定。茅臺則于 2017年 12月提價至 969元，大幅領先五糧液和瀘州老窖，并在此后維持出廠價長達六年。瀘州老窖則跟隨五糧液進行多輪提價。
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2017-2019年茅五瀘出廠價變化情況_第1頁
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2017-2019年茅五瀘出廠價變化情況_第8頁
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所屬報告： 五糧液-公司深度報告：復盤五糧液變革之路價格與渠道多階段調整持續強化高端競爭力-250306（25頁）.pdf
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