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六神品類拓展，逐步高端化、年輕化、全季化-行業數據

六神品類拓展，逐步高端化、年輕化、全季化
六神品類拓展，逐步高端化、年輕化、全季化
核心產品升級，單價提升：經典款花露水 195ml 作為品牌核心大單品，自1993 年推出至今價格持續緩慢攀升，單價從 2016 年的 10.5 元，提升至 2020 年的 14.8 元，當前天貓旗艦店最新價格達到 17.9 元。
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六神品類拓展，逐步高端化、年輕化、全季化_第1頁
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所屬報告： 上海家化-公司研究報告-組織架構理順迎新帥品牌改革成效顯現-240718（25頁）.pdf
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