《慧科訊業：社交媒體熱點及趨勢分析報告（2022年12月刊）（38頁）.pdf》由會員分享，可在線閱讀，更多相關《慧科訊業：社交媒體熱點及趨勢分析報告（2022年12月刊）（38頁）.pdf（38頁珍藏版）》請在三個皮匠報告上搜索。

1、?對?2022.12?2022?11?11?及?u?u?u 2022?Q3?u 2022?Q3?u?u?u?u B?UP?B?展?u B?2022?145?u?u?2022?展?B?屬?及?u?u?展?u?u?u?u?屬MCN?u?C?1?u?A?u?Zebra?Labs?500?A?u?u?CJ?u?u YouTube?Shorts?u TikTok?Z?40%?Contents?AdvantageThroughIntelligence?|?07-11?|?13-22?|?24-26?/?展?|?28-30?|?32-33?|?35-36?p?導11?62功?參?632功?參?345?參?劣

2、?1?2?3?導11?功?100?11?3?2022?導11炒?82?1?2700?劣?50%參?導11?導11?屏擎?6600?11?12?2022?導11?劣?5403?2022?11?對?0.52 9.3653191350571912120716822135268449825403010020030002000400060002009年2010年2011年2012年2013年2014年2015年2016年2017年2018年2019年2020年2021年20092009-20212021?導?導1111?對?對?交易額（億）同比增長率（%）?2012?GMV?App?3D?10?24?1

3、1?11?劣?劣?劣?功?功?劣?屏?App?IP?IP?A?30?終?導11?10?31?11?11?導11?86%?3821?7667功?導11?156%?1.6?921?308%?導?515%?導?覆?覆?覆?11?116?B?B?B?2022?3C?導?B?給?屬?Offer2?B?2000?40?B?覆?覆?導11?5?20?劣?導?11?2?給?炒?B?擎?6?擎?導11?屬?導11?GMV?5.3?5?導11?800?劣?75?4?B站微信視頻號?展?導?參?對?劣?70屬?60屬?00屬?100?00屬?擎?央?央?導11擎?導?劣?TOP1?11?10?11.11?+IP?覆

4、?B?導?展?UP?擎?11?15?7?6.6?4.9?B?擎?炒?11.11?B?UP?AdvantageThroughIntelligence?p?p?p B?p?p?2022?Q3?博?9?5.84?1100?2.53?500?博?WeChat?13.089?3.7%?6?30%?QQ?5.74?0.1%?博?QQ?2022?Q3?Q3?1.2?900?200?9?30?1.06?5.24?53%?功?劣?Q3?B?3.326?25%?9030?咨?96?咨?37%?Q3?3.634?13.4%?6.26?9.3%?GMV?26.6%?2225?1.1%?2021?失?6?B?11?3?

5、擎?咨?參?11?18?覆?展?參?屏?劣咨?對?咨?屏?可?擎?咨?參?名?20%?5%?炒?11?24?覆?劣?2021?2022?8?展?曝?參?屬?參?B?UP?B?展?11?4?覆?UP?VGN?B?VGN?11?1?200-630?B?UP?VGN?央?劣?央?劣?展?屬?展?屬?B B?B?3C?B?展?B?200-630?B?2022?145?11?15?覆?B?2022bilibili?B?145?116%?B?B?1.2?擎?B?2022bilibili?https:/ 4%?31-35?22.9%?擎?20152015?-20192019?劣?劣?4444.2 2?114

6、114.1 1?展?展?2626.8 8%?5?AdvantageThroughIntelligence?p?p?p?MCN?11?16?覆?2022?12?15?16?咨?對?http:/ done?AMI?MO&Co.?MLB?BY FAR?Comme desGarcons?擎?功?A?11?3?覆?A?劣?8?Pre-A?功?2020?11?30?LINE FRIENDS?擎?劣?2021?炒?3D?參?SAAS?參?擎?劣?擎?劣?劣?可?Zebra?Labs?500?A?11?4?覆?望?Zebra Labs?500?A?IP炒?Zebra Labs?2020?NFT?炒?Zebra

7、 Labs?擎?展?擎?IP?1?IP?Zebra Labs?央?IP?6?功?Z?biubiu?biubiu?擎?展?擎?biubiu?AdvantageThroughIntelligence?p?p?CJ?11?15?78?HOY?11?21?6?炒?對?展?對?屏?對?CJ?11?14?覆?劣?劣?CJ ENM?展?CJ ENM炒?劣?擎?參?導?2023?參對?央?CJ ENM?央?擎名?央?參對展?AdvantageThroughIntelligence?p YouTube?Shorts?p TikTok?Z?40%YouTube?Shorts?11?15?YouTube?Shorts?Shorts?Youtube2020?TikTok?參?YouTube?70.7?1.9%?YouTube?TikTok?Z?40%11?23?覆?30?參?劣擎?TikTok?2020?參?TikTok?咨?22%?33%?TikTok?Twitter?Faceebook?TikTok2017?擔?擎?對?注參?及?功?5-10?覆?對?對?&?Media?consulting?services?參?咨?AdvantageThroughIntelligence?AI?央?APP?Wisers?