《Bluebolt：Shopify多品牌多店鋪運營架構的魔力（英文版）（14頁）.pdf》由會員分享，可在線閱讀，更多相關《Bluebolt：Shopify多品牌多店鋪運營架構的魔力（英文版）（14頁）.pdf（14頁珍藏版）》請在三個皮匠報告上搜索。

1、The Magic of Multi-Brand Multi-Store Architecture on ShopifyAmbitious.Beautiful.Creative.Technical.blubolt eCommerce.ACCREDITED SHOPIFY PLUS AGENCYWhat is multi-store,multi-brand architecture?01How does multi-brand,multi-store architecture differ from multi-store architecture?02How do we create a mu

2、lti-brand,multi-store architecture website?The benefits of multi-store,multi-brand architecture on Shopify Plus.0405Multi-store multi-brand architecture examples.06ACCREDITED SHOPIFY PLUS AGENCYThe Magic of Multi-Brand Multi-Store Architecture on ShopifyThere are many ways to approach having an eCom

3、merce store,especially if you use the Shopify platform.However,things can become complicated if you are a parent company with multiple brands needing individual stores.Though each brand will have its own personality and eCommerce requirements,you will likely want an effective and efficient way to ma

4、intain multiple sites.In this post,well discuss how a parent company can achieve this with multi-store,multi-brand architecture!Multi-store multi-brand architecture means using one master theme to build multiple Shopify stores for multiple brands that all sit under one parent company.When one parent

5、 company is operating a variety of brands,multiple websites will likely be needed,one for each brand.Instead of designing and developing individual websites,one best practice master template can be used and then duplicated and customised for individual brands.Its an efficient and cost-effective way

6、of creating multiple websites that all share the same code base yet still reflect the unique personality of different brands.What is multi-store,multi-brand architecture?01Multi-stores on Shopify have one brand,meaning there is no parent company with multiple stores for the same brand.For example,ha

7、s the same custom theme for five separate SourceBMX branded Shopify websites:the UK,EU,Australia and the rest of the world.This enables them to have different local currencies,as well as allows them to localise the website content on each website.For example,they can reflect the different seasons in

8、 different hemispheres and sell different products in different locations.It also enables them to use local languages,such as UK English versus Australian English,which have different tones of voice and phrases.Though Shopify Markets allows brands to have the same eCommerce store across five differe

9、nt markets,it doesnt have the functionality to tailor the content in the same way you can with separate stores.SourceBMXMulti-stores on Shopify.How does multi-brand,multi-store architecture differ from multi-store architecture?02Instead of one company having multiple stores for the same brand,multi-

10、brand multi-store architecture involves one master theme used for multiple brands that all sit under one parent company.For example,cycling and outdoor sports distributor has a master theme for nine brands(details on page 6),whereas sustainable packaging solutions company has a master theme thats be

11、en personalised for two brands:DTC brand and B2B brand.Similarly,has a master theme for multiple brands,including and.Each master theme is managed centrally by blubolt,so any development work completed by blubolt can be rolled out to all the individual brand websites using the master theme.If the pa

12、rent company wants to add new individual brand stores over time,blubolt can add these using the master theme and make updates to tailor it to the brand.Aspects of the website,such as Product Information Management(PIMM),Enterprise Resource Planning(ERP)and Fulfilment,are all managed by the parent co

13、mpany.ZyroFisherIPL GlobalEvenGreenerGet CompostingGreenover SportsDogg ScootersRocky Mountain UKMulti-brand,multi-stores on Shopify.How does multi-brand,multi-store architecture differ from multi-store architecture?03How do we create a multi-brand,multi-store architecture website?Discovery phase.De

14、sign phase.04Support multiple brands.Multi-store multi-brand architecture provides a framework that can support each of the brands sitting under a parent company,with the ability to create websites that look unique and individual.Keep it simple.Its a simplified way of adding new brands to an eCommer

15、ce portfolio in a cost-effective way.Its cheaper to build one master theme and use it for various brands and to build various new websites.Fuss-free standardisation.Standardisation is possible with multi-store,multi-brand architecture,as one team can create multiple websites and update them all simu

16、ltaneously.If one layout works well for one brand,it can be easily used for the other brands.As Richard Ayles,Head of Development at Blubolt,explains:“We can share features and functionality across brands without compromising design.”Easy to add new brands.With multi-store,multi-brand architecture,i

17、ts easier to add new brands to the parent companys portfolio,as a new website can be rolled out quickly.Theres no need to start a new website from scratch,so new brands can be launched quickly using a website theme that is proven to work.Single tech stack.Multiple technologies can be consolidated in

18、to a single technology stack with multi-store,multi-brand architecture,creating a stable solution that allows a business to focus on eCommerce growth without worrying about how their websites will fit,evolve and grow with them.The benefits of multi-store,multi-brand architecture on Shopify Plus.05Mu

19、lti-store multi-brand architecture examples.While multi-store multi-brand architecture sounds great in theory,what does it look like in reality?Lets take a look at three examples of our work at blubolt!06Partner of over 60 of the worlds leading brands,is a highly-respected distributor of cycling and

20、 outdoor sports brands across the UK and Europe.ZyroFisherZyroFisher was hosting eight brands on VisualSoft(with the exception of FastHouse,which was already on Shopify)and had different CMS setups for each,making internal team collaboration between brands very difficult.So,by migrating all nine bra

21、nds to Shopify.ZyroFisher ended up with:One“parent”theme so each of the nine brands could be“children”of that parent theme,meaning each child theme reflected the individual brand guidelines,An identical backend setup for each of the nine sites to enable seamless management of the+60 brands they dist

22、ribute andA setup that enabled the ZyroFisher team to manage multiple sites without having to learn any new technologies when moving between brands.07Case Study:ZyroFisher“The biggest technical challenge was creating one parent theme with the nine brands all being children of that theme.Then buildin

23、g the site in a way that allows for maximum flexibility when creating pages to ensure each of the nine sites reflects the individual brand.So we started the project with a thorough audit of each site and noting all the frequently used blocks shared across all sites.We then included these in the new

24、parent theme,meaning they can be used across all the child sites.As a result,managing the sites is far easier and more efficient for the ZyroFisher content team,and the past difficulties with teams collaborating have been solved.”Jon MacKinnon-Senior Frontend Developer,bluboltRead more on the projec

25、t hereAnother benefit of this approach is that blubolt can make changes in one place and deploy the changes across multiple sites,meaning ZyroFisher only needs to budget for one piece of additional work rather than nine.08Case Study:ZyroFisher“Our migration to Shopify with blubolt was a strategic de

26、cision.Having worked with lots of eCommerce platforms,I knew that Shopify would give us the flexibility and adaptability to handle a high volume of brands easily.I was also confident that blubolt understood the technical complexity of what we needed and could deliver it!As a result,were now able to

27、focus on user experience,retention,and conversion to drive revenue and brand growth.”Abby Carter-Head of eCommerce at ZyroFisher“Greenover wanted the ability to create a distinct look and feel for each brand while ensuring each website could be easily maintained and adapted”Madeleine Gale-Designer a

28、t bluboltGreenover Sports is a leading action sport importer and distributor in the UK and Europe,specialising in the surf,scooter,skate and mountain bike disciplines.As such,Greenover operates a number of brands under the parent company and is a perfect candidate for a multi-store,multi-architectur

29、e site.As such,blubolt delivered a bespoke master Shopify Plus theme that can be tailored for each brand.The theme focuses on making the user journey easier and more enjoyable and incorporating sleek lifestyle imagery and videos.This master theme was first used for the brand and is now in the proces

30、s of being translated across,and a solution.All of these sub-websites have a unique brand feel while utilising all the settings and Shopify Online Store 2.0 features blubolt provided.Dogg ScootersGreen Overhead Rocky MountainGreenover B2B09Case Study:Greenover“We had some pretty ambitious goals for

31、both websites.blubolts talented developers were excited about the challenge and found creative ways to migrate us to Shopify.We will never look back”Marta Palczewska-eCommerce Marketing&Sales Manager at IPL Global.Another blubolt client with multiple brands under one umbrella is IPL Global.As a lead

32、ing packaging provider that delivers sustainable solutions to DTC and B2B markets,the company had multiple brands needing websites.IPL Global now has one finely tuned master theme that has been tailored and rolled out to the DTC brand and B2B brand.EvenGreenerGet CompostingSo thats our round-up of m

33、ulti-store,multi-brand architecture:what it is,how it differs from plain old multi-store architecture,how weve created that setup for clients,the benefits of doing so,plus three great examples.If youre a parent company managing multiple brands,this approach is worth considering for an effective,effi

34、cient,and budget-friendly way to maintain multiple sites.10Case Study:IPL Global Thats how you do multi-brand,multi-store architecture on Shopify!Voil!So thats our round-up of multi-store,multi-brand architecture:what it is,how it differs from plain old multi-store architecture,how weve created that

35、 setup for clients,the benefits of doing so,plus three great examples.If youre a parent company managing multiple brands,this approach is worth considering for an effective,efficient,and budget-friendly way to maintain multiple sites.Founded in historic Bath in 2006,we make complicated easy for our

36、diverse range of ambitious clients on Shopify Plus.Our bespoke eCommerce solutions defy expectations of whats possible on Shopify Plus(particularly for enterprise clients),from acing B2B and to delivering complex and.multi-store,multi-brand architectureproduct customisationvertical-specific checkout/delivery rules11Stay in E Online+44 7920 848724Phone25 Queens Square,Bath BA1 2HXAddress