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1、C O N F I D E N T I A L&P R O P R I E T A R Y GCCC O N F I D E N T I A L&P R O P R I E T A R Y 2?Part 1:GCC?GCC?GCC?Part 2:GCC?GCC?GCC?Part 3:GCC?GCC?Part 4:GCC?GCC?3C?Part 5:GCC?GCC?Part 6:TikTok GCCGCC?TikTok?GCC?Part 7:GCC?GCC?C O N F I D E N T I A L&P R O P R I E T A R Y 3C O N F I D E N T I A L

2、&P R O P R I E T A R Y GCC?C O N F I D E N T I A L&P R O P R I E T A R Y?(km2)71,0242,000,00011,625309,50017,818770?(?)9,89034,8142,8815,1074,2711,702?:?230:100137:100259:100158:100159:100169:1004來源：World Bank；Wikipedia；GCCSTAT?GCC?1981?5?(Saudi Arabia/KSA)?(Kuwait),?(United Arab Emirates/UAE)?(Oman

3、)?(Qatar)?(Bahrain)?務?50%25%10%8%5%2%?GDP?61%16%8%8%5%2%?Editors Note?GCC?Market Bible?務,?GCC?GDP 75%?(UAE)+?(KSA)?GCC?C O N F I D E N T I A L&P R O P R I E T A R Y 5?GCC?GCC?26?13?World Bank?GCCSTAT?The Conference Board?(15?)?GCC?GCC?(35?)?務?46%58%135 110 126 119 2022Q12020Q1?(?100?)66,747 89,935 6

4、3,414 45,853?GDP,PPP($)98%98%96%96%93%91%80%?務?C O N F I D E N T I A L&P R O P R I E T A R Y 6?Wikipedia?ResearchGate?GCCSTAT?World BankGCC?GCC?GCC?35?3400?)?GCC?11%89%63%37%14%86%54%46%30%70%47%53%?42%58%44%56%42%58%36%64%55%45%43%57%?35?35?17:83?:?GCC?告?GCC?務?務?(58%)?67%33%82%18%男性女性世界中東?C O N F I

5、 D E N T I A L&P R O P R I E T A R Y 0.8+?封?封?7?GCC?務?World Bank 2021?Brookings 2021?名?-?FunFact:?GCC?務?奉?愿?務?GCC?夠?2030?2030?2030?2022?GCC?封?務?(KSA)?(UAE)?務?GCC?奉?封?尊?去?封?C O N F I D E N T I A L&P R O P R I E T A R Y 8?來源：World Bank 2021 年；Brookings 2021 年?1.6?廳?GCC?GCC?封?METAP?封?GCC?模?務?務?5,000廳?N

6、EOM?2019?2025?務?700廳?GCC?5G?(IoT)?AR?VR?C O N F I D E N T I A L&P R O P R I E T A R Y 9?GCC?World?Bank?2021?GCC?90%?號?GCC?GCC?務?:?:?務?:?ppt?務,?務?C O N F I D E N T I A L&P R O P R I E T A R Y 10?123GCC?告GCC?封?GCC?4?GCC?告?號?GCC?5C O N F I D E N T I A L&P R O P R I E T A R Y 11C O N F I D E N T I A L&P

7、 R O P R I E T A R Y GCC?C O N F I D E N T I A L&P R O P R I E T A R Y 12?GCC?匹?務?99%98%92%73%64%?務?2023?來源：Datareportal 2022 年?20%8hr+?GCC?務?模?94%?994?+1.0%YoY3,484?+1.5%YoY94%57%24%92%71%35%?C O N F I D E N T I A L&P R O P R I E T A R Y 13?封?務?GCC?務?封?GCC?5G?vs.?33%?40%?2026?GCC?5G?73%6200?Datarep

8、ortal 2022?Ericsson?2021?(Mobility?Report?2021)?(MBPS)136.42?29.06?GCC?vs.?68%?77%23.015.014.213.811.77.5GCC?(GB)GCC?C O N F I D E N T I A L&P R O P R I E T A R Y 14?Datareportal 2022?Ericsson?2021?(Mobility?Report?2021)?McKinsey?2021?(Future?of?payments?in?the?middle?east?report?2021)?匹?59%?告?封?務?封

9、?告?5?導?3%10%10%17%60%?1.?2.?3.?91%?務?C O N F I D E N T I A L&P R O P R I E T A R Y 15?2021?99%?22%30%?58%?Datareportal 2022?Redseer 2021?79%?2022?OTT?GCC?50%?OTT?OTT?封?務?24%?11%?34%18%20%10%12%7%28%23%18%11%11%8%?&?C O N F I D E N T I A L&P R O P R I E T A R Y 16?123GCC?GCC?OTT?GCC?4?5GCC?5G?C O N F

10、 I D E N T I A L&P R O P R I E T A R Y 17C O N F I D E N T I A L&P R O P R I E T A R Y GCC?C O N F I D E N T I A L&P R O P R I E T A R Y 18C O N F I D E N T I A L&P R O P R I E T A R Y?告?尊?2021?務?58%?67%?GCC?2020-2021?尊?vs.51%?47%?GCC?vs.31%(2020?)?57%?GCC?封?66%?GCC?53%?&?40%?32%?&?31%?PwC?(Middle?E

11、ast?Consumer?Report)?2021?C O N F I D E N T I A L&P R O P R I E T A R Y 19?GCC?務?10?8?79%?68%?6?41%?65%10?7?PwC?(Middle?East?Consumer?Report)?2021?EY?2020?(Future?Consumer?Index?2020)?GCC?C O N F I D E N T I A L&P R O P R I E T A R Y 20C O N F I D E N T I A L&P R O P R I E T A R Y?GCC?告?去?/?/?務?19%?

12、30%?44%?PwC?(Middle?East?Consumer?Report)?2021?GCC?56%?2021?務?對?確?C O N F I D E N T I A L&P R O P R I E T A R Y 21?McKinsey?2021?/?(UAE/KSA?consumer?sentiment?report?2021)?Ipsos?2023?(2023?MENA?report)GCC?封?封?20-60%?75%68%27%22%18%17%?/?81%?2023?/?4/5?C O N F I D E N T I A L&P R O P R I E T A R Y 22

13、?123?務?2021?GCC?4?務?C O N F I D E N T I A L&P R O P R I E T A R Y 23C O N F I D E N T I A L&P R O P R I E T A R Y GCC?C O N F I D E N T I A L&P R O P R I E T A R Y 24E-commerce?GCC?GCC?的?2023?2027?7%?奉2027?奉1,690?廳?GCC?AT?Kearney?2020?GCC?(GCC?e-commerce?report?2020)?Go-gulf?2021?研C O N F I D E N T

14、I A L&P R O P R I E T A R Y 25E-commerce?務?66%?GCC?GCC?GCC?56%21%19%4%?$122?$76?$22?AT?Kearney?2020?GCC?(GCC?e-commerce?report?2020)?Go-gulf?2021?研?RedSeer?2021?(Primary?Research?and?Analysis?2021)?/?封?51%?務?-務?奉 2023?18%?99.3?419?20232028(F)C O N F I D E N T I A L&P R O P R I E T A R Y 26E-commerce

15、?GCC?GCC?尊?務?GCC?:-?務?奉?奉?務?匹?-?64%?75%?務封?5?奉?4?50廳?奉?GCC?+18%?AT?Kearney?2020?GCC?(GCC?e-commerce?report?2020)?PwC?2020?(Consumer?Insight?Report?2020)?:-?AR?GCC?奉?C O N F I D E N T I A L&P R O P R I E T A R Y 27Gaming2023?72?+6.9%PC?1?-14.7%?/?PC?13?+3.5%?47?+8.6%?4?+6.9%?12?+6.4%?2023?METAP?Newzo

16、o Global?2021?(Global?Gaming?Market?Report?2021)?鋒?GCC?65%?奉47?廳?4.944?廳?PC?6?8?匹?奉2026?奉62?廳?9.4%?PC?奉2026?奉14?廳?PC?奉16?廳?1%18%65%16%C O N F I D E N T I A L&P R O P R I E T A R Y 28GamingGCC?68%70%?42%48%?Newzoo Global?2021?(Global?Gaming?Market?Report?2021)?#1#2#3#4?%?39%34%31%29%26%29%29%35%?/?對?

17、/?X?Vs.?60%?81%?Y?Vs.?38%?62%?32%12%18%4%?務?(%?.)?C O N F I D E N T I A L&P R O P R I E T A R Y 29Gaming?務?IGN?務?封?尊?GCC?EA?FIFA?2022?封?務?FIFA?封?GCC?GCC?愿?GCC?:-?告?封?務?-?-?Zain?eSports?-?-?(IESF)?Motivate?Media?Group?務?的?C O N F I D E N T I A L&P R O P R I E T A R Y 303C01000020000300004000050000600

18、00202020212022e2023e2024e2025e消費電子產品零售額(千件)沙特阿聯酋?GCC?尊?Euromonitor?Passport?2021?研?(Country?Data?2021)C O N F I D E N T I A L&P R O P R I E T A R Y 務?:?6?(%?)?:?6?(%?)313C35%65%?GWI?2021?3?研?RedSeer?2021?(Primary?Research?and?Analysis?2021)?Bain?&?Company?2019?(E-commerce?in?MENA?2019)56%48%16%19%15

19、%17%11%14%1%2%?/?&?GCC?(2021,?,?%)?/?:?6?(%?)?:?6?(%?)53%50%33%21%16%15%10%7%59%55%54%33%28%19%16%12%?3C?23%?GCC?70%?56%vs.31%?:?6?(%?)?:?6?(%?)48%45%37%33%33%26%22%19%48%48%43%37%35%33%32%25%?Zoot?Zoot59%48%41%29%29%23%22%9%64%51%36%40%16%13%13%10%C O N F I D E N T I A L&P R O P R I E T A R Y 323CG

20、CC?GCC?(45%)?:-?UGC?-GCC?AR?YouGov?2021?(International?Omni-Channel?Retail?Report?2021)?BazaarVoice?(A?Picture?s?Worth?a?Thousand?Purchases)?2021?3C?18-23%?奉?(64%)?(32-38%)?(51%?-60%)?C O N F I D E N T I A L&P R O P R I E T A R Y 33AutomotiveGCC?2019?2020?3?5?油?GCC?70-80%?封?GCC?2021?547?2025?684?5.8

21、%?2021?26.8廳?12.3廳?2019H12019H22020H12020H22021H12021H22022H1METAP?(2019-2022)?IHS?Markit?2021?C O N F I D E N T I A L&P R O P R I E T A R Y 30%14%7%5%4%40%?去?34Automotive?GCC?IHS?Markit?2021?2023?25%75%2018?6?1/3?SUV?13%.C O N F I D E N T I A L&P R O P R I E T A R Y 35Automotive?務?GCC?務?務?務?1630廳?3

22、0?奉2060?奉?(?去?)?:-?封?去?GFK?2021?(2021?Middle?East?Car?Market?Report)?務?GCC?夠?:-?務?ShopHome?$8400?METAP?(2026)15%+?(2021-2026)C O N F I D E N T I A L&P R O P R I E T A R Y 36Applications?2021?GCC?App?Store?Play?匹?54%17%15%7%4%3%2021?$17?+35%YoY?$9.57?(+34%YoY)?$3.05?(+71%YoY)?$2.62?(+10%YoY)?$1.22?(+

23、38%YoY)?$7700?(+44%YoY)?$5000?(+24%YoY)GCC?2021.1-2022.1?AppAnnie 2022?C O N F I D E N T I A L&P R O P R I E T A R Y 37Applications?GCC?App Store?10?1美國71.5億2中國68.1億3日本17.2億4英國12.2億5俄羅斯10.6億6巴西9.01億7德國8.26億8法國7.84億9越南7.82億10沙特阿拉伯7.23億$270 vs.$32?vs.務?(ARPPU)?(ARPPU)來源：SensorTower 2021 年；Pocket Gamer

24、；GWI 2021 年?App?14%18%23%?95%96%83%39%54%68%75%47%38%?愿?&?&?&?(?)C O N F I D E N T I A L&P R O P R I E T A R Y 38Applications?85%?務?67%?METAP?尊?v.s.?鋒?29.7%?:-?VPN?GWI?2021?AppAnnie 2022?5G?匹?GCC?封?:-?盡?GCC?去?封?14%24%19%5%9%29%務?METAP?(?)C O N F I D E N T I A L&P R O P R I E T A R Y 39?123務?務?GCC?45

25、?GCC?2020?3C?GCC?務?告?GCC?GCC?10?C O N F I D E N T I A L&P R O P R I E T A R Y 40C O N F I D E N T I A L&P R O P R I E T A R Y GCC?C O N F I D E N T I A L&P R O P R I E T A R Y 2024?(GCC)?1?1?贈?2?14?5?2?贈?5?12?6?16-19?11?研?11?11?11?23-27?12?副?3?29?4?7?3?10?4?9?8-9?4?8-9?盛?3?21?3?21?6-7?1?12-1?9?23?12

26、?2?C O N F I D E N T I A L&P R O P R I E T A R Y 42?!?務?7?1?12?15?1?29?告?TikTok?#uanationalday?1.6?12?2?(-al-Yaum al-Wathani)?封?TikTok?封?#?1?9?23?Riyadh?Season?10?3?Riyadh?Season?5?GCC?C O N F I D E N T I A L&P R O P R I E T A R Y 43?83%?務?74%TikTok?務?對?GCC?TikTok?Vs.?59%?TikTok?TikTok?4%?奉?suhoor?對

27、?iftar?TikTok?TikTok?2021?(Ramadan?Post?Evaluation?2021,?KSA?&?UAE)?Deloitte?insights?(Authentically?inclusive?marketing)?Accenture?7,560?(Lack?of?personalization,?consumer?trust?cost?businesses?$756B?last?year)?Sprout?Social?(Why?diversity?in?marketing?and?social?media?is?non-negotiable)C O N F I D

28、 E N T I A L&P R O P R I E T A R Y C O N F I D E N T I A L&P R O P R I E T A R Y TikTok?443?TikTok?Marketing?Science?MENAT?IPSOS?2023?(Ramadan?Post?Evaluation?2023)?1?2?副?1.0?TikTok?1.1?66%1.1?58%1.1?52%1.2?41%1.1?30%C O N F I D E N T I A L&P R O P R I E T A R Y C O N F I D E N T I A L&P R O P R I E

29、 T A R Y?452?TikTok?Marketing?Science?MENAT?IPSOS?2023?(Ramadan?Post?Evaluation?2023)SCI?GCC?69%?71%Y?60%?61%Z?55%?67%?54%?58%?47%?58%?C O N F I D E N T I A L&P R O P R I E T A R Y?TikTok?Marketing?Science?MENAT?IPSOS?2023?(Ramadan?Post?Evaluation?2023)?/?副?|?600?9002023?預算預算實際支出實際支出20211,545 美元1,93

30、0 美元20221,318 美元1,898 美元20233,301 美元美元3,122 美元美元?2021202320221,930?1,898?3,122?1.4?1.0?TikTok?1.1?1.2?C O N F I D E N T I A L&P R O P R I E T A R Y?夠?2023?2?2023?5?TikTok?社?920?820?36?3.6?2023?100%?10%?55%?TikTok?Marketing?Science?MENAT?TikTok 2023?100?研C O N F I D E N T I A L&P R O P R I E T A R Y

31、48TikTok?務?96%?TikTok?17%?20%?25%?TikTok?封?匹?GCC?TikTok?2021?(Ramadan?Post?Evaluation?2021,?KSA?&?UAE)C O N F I D E N T I A L&P R O P R I E T A R Y 49C O N F I D E N T I A L&P R O P R I E T A R Y?TikTok?46%確?TikTok?TikTok?89%?iftar?,?TikTok?+28%+97%?TikTok?2021?(Ramadan?Post?Evaluation?2021,?KSA?&?U

32、AE)C O N F I D E N T I A L&P R O P R I E T A R Y 50?TikTok?1.25x?GCC?奉TikTok?TikTok?TikTok?1.66xTikTok?TikTok?42%?TikTok?2021?(Ramadan?Post?Evaluation?2021,?KSA?&?UAE)C O N F I D E N T I A L&P R O P R I E T A R Y 51C O N F I D E N T I A L&P R O P R I E T A R Y?GCC?GCC?奉?務?4%?75%60%?務?GCC?30432870577

33、2?50%?封?4?務?3?TikTok?2021?GCC?(The?Driving?Power?of?Black?Friday?GCC?2021)C O N F I D E N T I A L&P R O P R I E T A R Y TikTok?TikTok?83%60%?TikTok?Vs.?66%?TikTok?45%TikTok?TikTok?1.3x1.3x1.2x1.4x1.5x1.8x?86%84%020406080?TikTok?奉?務?vs.?TikTok?75%?10?8?封?#ShopTillYouTok?44%#ShopTillYouTok?TikTok?TikT

34、ok?匹?TikTok?2021?GCC?(The?Driving?Power?of?Black?Friday?GCC?2021)C O N F I D E N T I A L&P R O P R I E T A R Y 53?123?GCC?告?GCC?TikTok?GCC?務?C O N F I D E N T I A L&P R O P R I E T A R Y 54C O N F I D E N T I A L&P R O P R I E T A R Y GCC TikTokC O N F I D E N T I A L&P R O P R I E T A R Y 5548%?37%

35、52%?63%KSAUAE?42.5%iOS57.5%?91%?88%?封?85%KSA86%UAE?TikTok?封?封?GCC?TikTok?TikTok?研?2022?1?Nielsen?2020?(Authenticity?Study?KSA?&?UAE?2020)?GCC?TikTok?76%KSA77%UAE70%KSA59%UAE?80%17%3%?29%69%2%KSAUAE18-2425-3435-4445+KSAUAEC O N F I D E N T I A L&P R O P R I E T A R Y 56C O N F I D E N T I A L&P R O P

36、 R I E T A R Y?TikTok?GCC?GCC?TikTok?務?TikTok?研?2021?10?2021?TikTok?-2021?(Neuroscience?behind?TikTok?s?Relevance?-KSA?&?UAE?2021)?GWI?2021?4?TikTok?92%?封?TikTok?TikTok?GCC?!?,TikTok?對?+13%+22%?App+37%+24%?C O N F I D E N T I A L&P R O P R I E T A R Y GCC?TikTok?,?,?3C57iimeeto1180?xzit_thamer630?hu

37、ssain.sallam1100?yaraaziz380?khalidandsalama380?Hadeelmarei250?TikTok?研?2021?#Marvek#Netflix#Squidgame#ASMR#FoodTikTok#Recipe?#PUBG?#Anime#Fortnite?#260?+40?+?#Cricket#Football#Fitness?&?#Coffee?#Cake?#Wheretoeat420?+60?+?Entertainment#Powerawesome#Sheingiving#Ramadanmoments710?+130?+?匹?GCC?TikTok?務

38、封?12%?務?C O N F I D E N T I A L&P R O P R I E T A R Y 58?VV:?420?#dresses2021#abaya?luxury#eiddressesVV:?2.04?#bride#eidpreps?#backtoschoolVV:?2340?#hack#fashiontips#styling?FashionTok?VV:?1.25?#hijab#modestfashion#abayaGCC?+287%?TikTok?2021-2022?GCC?(What?s?Next-GCC?2021-2022)?TikTok?研?2021?TikTok?

39、GCC?#hijab?#abaya(?)?TikTok?GCC?VV:?1.22?#shopping#amazonfinds?#tiktokoutfits?#ootd?TikTokMadeMeBuyIt?TikTok?TikTok?(#?)?TikTok?C O N F I D E N T I A L&P R O P R I E T A R Y 59?TikTok?務?VV:?1500?#face?beans#healthy?skin#Black?HalosVV:?430?#learn?on?tiktok#makeup?tutorial#makeup?courses?VV:?1.25?#ski

40、ncareroutine#skincare?#routine?TikTok?告?封?VV:?1.31?#makeuphacks#nailtutorial?#beautyhacks?VV:?1.72?#natural?recipe#natural?masks#mixedBeautyTok?VV:?4.7?#makeupartist#Barber+169%GCC?(2021)?GCC TikTok?TikTok?2021-2022?GCC?(What?s?Next-GCC?2021-2022)?TikTok?研?2021?C O N F I D E N T I A L&P R O P R I E

41、T A R Y 60?VV:?8560?#phonetricks#youshouldknow#techtoktipsVV:?1.01?#techexpert#techtok#mobilehospitalVV:?2.23?#unboxingVV:?6840?#tiktokmademebuyitTrick?or?Tok(?)?VV:?480?#mobilemaintenance?GCC?封?封?TikTok?2021?TikTok?務?TikTok?GCC?+169%?TechTok?TikTok?2021-2022?GCC?(What?s?Next-GCC?2021-2022)?TikTok?研

42、?2021?TikTok?C O N F I D E N T I A L&P R O P R I E T A R Y 61?123TikTok?GCC?GCC?TikTok?務?GCC?TikTok?TikTok?GCC?12%?C O N F I D E N T I A L&P R O P R I E T A R Y 62C O N F I D E N T I A L&P R O P R I E T A R Y GCC?C O N F I D E N T I A L&P R O P R I E T A R Y 63?GCC?奉?GCC?Du?3?:?logo?10%?Nice?One?99.9%?封?告?1?務?17%?務?務?3-5?2?務?3?的?4C O N F I D E N T I A L&P R O P R I E T A R Y 64?GCC?GCC?&?1/3?1/3?(?)?務?*?2?GCC?(2?)*?OTC?,?GCC?C O N F I D E N T I A L&P R O P R I E T A R Y 65?12?研GCC?務?GCC?GCC?務?GCC?34C O N F I D E N T I A L&P R O P R I E T A R Y