瓦巴納基文化旅游計劃.pdf

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1、Wabanaki Cultural Tourism PlanNovember 14,20243AcknowledgmentsWabanaki Cultural Tourism Initiative Leadership TeamBeth Aucoin,Purchased and Referred Care Administrator,Houlton Band of Maliseet IndiansChristina Kane Gibson,Economic Development Director,Mikmaq NationDarrell Newell,Vice Chief,Passamaqu

2、oddy Tribe at MotahkomikukErnest Neptune,Vice Chief,Passamaquoddy Tribe at SipayikJames E.Francis,Sr.,Director and Tribal Historian,Penobscot Nation4Purpose of the PlanThe Wabanaki Cultural Tourism Plan serves as a five-year strategic blueprint for collaborative and respectful development of cultura

3、l tourism that benefits Wabanaki communities,entrepreneurs,and businesses while offering authentic and educational experiences to visitorspresents a shared vision for the future of Wabanaki cultural tourism,establishes guiding tenets,and responds to the highest priority challenges related to the dev

4、elopment,management,and promotion of Wabanaki cultural tourismoutlines strategic initiatives to guide collaboration and investment for sustainable cultural tourism is designed as a framework that will evolve to support Wabanaki leaders and organizations as they develop and manage tourism5Plan Develo

5、pment ProcessInventory of Existing ConditionsOn-Site AssessmentParticipatory Visioning and PlanningPlan Development and ValidationDesktop ResearchAnalysis of Strengths,Weaknesses,Opportunities and ThreatsWabanaki Cultural Tourism Situation Analysis ReportVirtual review and validation sessionsFinal W

6、abanaki Cultural Tourism PlanOn-site and virtual strategic planning sessionsDraft Wabanaki Cultural Tourism PlanOne-day summitSite visitsInterviewsFocus Groups6Community and Stakeholder EngagementWabanaki community leaders,industry leaders,and partners gave generously of their time to support the de

7、velopment of the WCTP.5 leaders representing Wabanaki communities served on the WCTI Leadership Team,participating in regular meetings and work sessions over two years and guiding the development of the plan.85 stakeholders from Wabanaki communities,the State of Maine,local and regional municipaliti

8、es,tourism businesses,natural and cultural heritage organizations,and academic institutions participated in two in-person visioning and planning summits,ten focus groups/interviews,and six virtual work sessions.200+Wabanaki community members participated in the 2023 Wabanaki Cultural Tourism Communi

9、ty Survey.Economic Recovery CorpsEconomic Recovery CorpsPartnership between the Economic Development Administration(EDA)and the International Economic Development Council(IEDC)that places 65 fellows in under-resourced communities to accelerate locally-driven economic development.2.5-year programGoal

10、 of further developing the entrepreneurial ecosystem around cultural tourism.710WCTP VisionThank you to VisionWabanaki tourism flourishes with collaborative community leadership and participation,offering experiential and educational visitor experiences that honor,preserve,and protect the cultural a

11、ssets and lands of the Wabanaki people,while fostering economic growth,autonomy,and well-being.11WCTP Values,and Guiding Principles12WCTP Values,and Guiding Principles13Desired Outcomes and Metrics14GoalsThe WCTPs Six Goals provide direction and purpose to strategic initiatives and priority actions

12、to be implemented1.Maintain collaborative tourism management and plan implementation2.Foster community engagement and support for Wabanaki tourism3.Support entrepreneurship and the market readiness of tourism businesses4.Create and deliver Wabanaki cultural experiences5.Enhance wayfinding and placem

13、aking6.Develop a Wabanaki Tourism brand and increase awareness of Wabanaki experiences and events 15Strategic Initiatives16Strategic Initiatives17Strategic InitiativesStrategic Initiatives18Strategic Initiatives Deep DiveStrategic Initiatives Small Group ActivityPlease review the listed 6 main goals

14、 and strategic initiatives on your handout and use the following protocol:-Individually(4 min)review the document and record:3 strategic initiatives you connected with2 lingering questions you may have about these goals1 opportunity that you see for engagement-With your group(4 min)discuss your note

15、s,share insights and feedback-With your group(2 min)select points relevant to share with whole group and a group speaker-Whole group(15-20 min)shares poignant take-aways1920Governance and ImplementationRegional Action:Wabanaki Nations work together to provide strategic leadership and lead plan imple

16、mentationProposed Ad Hoc Network:(Wabanaki Tourism Alliance)led by tribal and community leaders from each nation;composed of Wabanaki community organizations and businesses,and key state partners such as MOT,public land managers,and tourism industry partnersInterim Structure:The network can serve as

17、 an interim structure for the collaborative development and management of Wabanaki tourism Bridge to Permanent Structure:The network can serve as a bridge between the current situation and a permanent structure to be defined over the first year or two of plan implementation Timeline for Priority Act

18、ions21Priority Action TimelineYear 1 Strategic ActionsEstablish a regional learning-action network to facilitate collaborative development and management of tourismBuild local capacity for tourism within the Wabanaki Nations.Establish long-term tourism management structure to ensure sustainable adva

19、ncement of cultural tourism.Facilitate ongoing community engagement activities within Wabanaki Nations.Offer educational programs about Wabanaki Nations and their tourism efforts to tourism operators and frontline personnel across Maine.Equip Wabanaki tourism operators with the skills to engage effe

20、ctively with the travel trade for sales and marketing purposes.Train entrepreneurs to develop cultural tourism experiences.Develop a“Wabanaki Tourism”brand and marketing strategy.Year 2 Strategic ActionsDevelop a tourism monitoring system to track tourism activities and their impacts in Wabanaki Nat

21、ions.Enhance tribal councils understanding of and collaboration on tourism initiatives.Support Wabanaki entrepreneurs in launching and growing tourism businesses.Develop and implement standards for Wabanaki tourism operators.Increase the number of trained and certified Wabanaki tour guides.Create an

22、d promote visitor etiquette guidelines.Create and share Wabanaki tourism wayfinding resources.Promote the development of Wabanaki-owned accommodation options.Create&maintain a Wabanaki Tourism website and visitor guide.Collaborate with MOT and other partners to promote Wabanaki tourism.22Wrap-Up23How do you plan to engage with the Wabanaki Cultural Tourism Initiative?Thank You!Contact Us!24Sarah WoogDirector of Resource Developmentswoogfourdirectionsmaine.orgCourtney WynnEconomic Recovery Corps Fellowcwynn.contractorfourdirectionsmaine.org