SocialPeta：2024年日本手機游戲的市場趨勢洞察報告（英文版）（30頁）.pdf

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1、Insight into 2024 Marketing Trends for Japanese Mobile G2With SocialPeta,you can spy on your competitors ad data,and get ad data from networks,media,and advertisers around the world to inspire you.SocialPeta covers more than 70 countries/regions and over 70 well-known ad channels worldwide,such as F

2、acebook,Twitter,YouTube,TikTok,and Unity.We provide nearly 1.4 billion ad creatives,updating millions each day.Through duration,impressions,popularity,and interactions,we can quickly locate the active high-quality creatives which will be provided to you in real time to help with your marketing plan.

3、As one of the world-leading advertising and marketing platforms,SocialPeta boasts a huge database and the experience of working with thousands of game companies and providing mobile game workers with more practical methods in order to develop more popular games.6MAPP Advertisers1.6BAPP Ad Creatives1

4、.20MDaily UpdatesWebsite:3ContentsHit Games Going Global in Japan3New Hit Games Going GlobalHow do old games winMarketing Features of Mobile Games in Japan2Common points shared by top gamesLocalization of marketing in JapanMarketing Trends of Mobile Games in Japan1Top Mobile Games by Advertising in

5、JapanInsights into Media Buying Trends of Mobile Games401Marketing Trends for Japanese Mobile Games560.48%56.58%58.11%61.63%65.35%65.49%63.91%63.47%65.09%62.77%63.33%60.58%52%54%56%58%60%62%64%66%68%0.0 K2.0 K4.0 K6.0 K8.0 K10.0 K12.0 K14.0 K16.0 K18.0 KMar.2023Apr.MayJuneJulyAug.Sept.Oct.Nov.Dec.Ja

6、n.2024Feb.Active AdvertisersShare of advertisers with new creatives32.12%29.07%30.85%33.55%30.66%33.53%27.95%27.62%25.52%28.66%28.94%28.72%20%22%24%26%28%30%32%34%36%38%40%020406080100120Mar.2023Apr.MayJuneJulyAug.Sept.Oct.Nov.Dec.Jan.2024Feb.Monthly creatives per advertiserShare of new creativesSou

7、rce:SocialPeta,based on data that were captured and analyzed.Date Range:Mar.2023-Feb.2024Insights into Marketing Trends of Mobile Games in the JapanMonthly mobile game advertisers for the last 1year in Japan14.6KShare of advertisers with new creatives:62.23%(Worlds share:72.31%)Monthly creatives per

8、 mobile game advertiser forthe last 1 year in Japan81Share of new creatives:29.77%(Worlds share:59.68%)Generally,the Japanese mobile gaming market was relatively conservative in terms of marketing,as its share of advertisers with new creatives and share of new creatives were both far below the globa

9、l average level.6Genre%of AdvertisersMoMCompared to Global ResultsCasual32.61%-0.44%2.29%Puzzle13.40%0.52%0.06%SIM11.35%0.30%2.06%Action7.94%-0.14%0.35%RPG6.88%0.12%0.73%SLG4.85%0.13%0.29%Adventure3.58%0.07%-0.40%Arcade3.18%-0.01%-0.90%Card2.72%-0.26%-0.77%Board2.58%-0.02%-0.20%Source:SocialPeta,bas

10、ed on data that were captured and analyzed.Date Range:Mar.2023-Feb.2024Insights into Mobile Game Advertisers in the Japanese MarketGlobal iOS 28.61%Global Android 71.39%Japan iOS 29.21%Japan Android 70.79%iOSAndroid30.93%30.59%29.10%28.55%28.02%26.84%26.73%23.31%69.07%69.41%70.90%71.45%71.98%73.16%7

11、3.27%76.69%HK,Macao&TW(China)EuropeSouth Korea Middle EastUSAOceaniaSoutheastAsiaSouthAmericaJapans share of mobile gameadvertisers on iOS and Android,as compared to other regions.In Japan,SIM game advertisers ranked No.3,2%higher than the corresponding global level;iOS advertisers accounted for 29.

12、21%,a higher percentage.7Genre%ofAdvertisersMoMCompared to Global ResultsCasual33.09%0.45%-0.03%Puzzle13.77%-0.94%1.93%RPG9.42%0.57%-1.29%SIM9.42%-0.40%1.88%SLG7.12%-0.63%0.33%Action7.07%0.65%0.68%Adventure3.13%0.55%0.28%Card2.78%-0.27%-1.35%Casino2.60%-0.79%-2.41%Arcade2.57%0.61%-0.59%Source:Social

13、Peta,based on data that were captured and analyzed.Date Range:Mar.2023-Feb.2024Insights into Mobile Game Ad Creatives in the Japanese MarketGlobal iOS 25.79%Global Android 74.21%Japan iOS 32.69%Japan Android 67.31%iOSAndroid34.43%31.83%30.98%29.80%29.60%28.72%28.18%19.96%65.57%68.17%69.02%70.20%70.4

14、0%71.28%71.82%80.04%HK,Macao&TW(China)USAOceaniaSouth Korea Middle EastEuropeSoutheastAsiaSouthAmericaJapansshareofmobilegame ad creatives on iOSand Android,as comparedto other regions.In Japan,puzzle game ad creatives accounted for 1.93%higher than the corresponding global average level;iOS ad crea

15、tives accounted for 32.69%,6.90%higher than the global average level.8215.6K79.12%77.95%72.36%72.30%72.13%67.99%66.01%62.82%15.50%18.35%15.14%12.90%17.56%30.22%26.78%11.05%CasinoSLGPuzzleCasualSIMRPGAdventureActionShare of ad creatives by game genre for the last half year in JapanVideoImagePlayableO

16、therEstimated impressions per mobile game ad creative for thelast half year in Japan%of creatives by typeSource:SocialPeta,based on data that were captured and analyzed.Date Range:Mar.2023-Feb.202468.33%80.17%69.48%24.02%14.60%19.57%GlobalJapan(Last 1 Year)Japan(Last Half Year)VideoImagePlayableHtml

17、CarouselInsights into Mobile Game Ad Creatives by Type in JapanIn Japan,video ad creatives accounted for 69.48%of mobile games,1.15%higher than the global average level,but representing a 10.69%MoMdecline.Among all popular mobile game genres in Japan,casino games reported thehighest share of video c

18、reatives.9Mobile Games byAdvertising in Japan丨iOS TOP301Bingchuan NetworkRPG2KARIZZlongameRPG3社長！EWORLDSIM4伝説4399RPG5Mighty PartyPanoramik GamesRPG6聖闘士星矢Wanda Cinemas GamesRPG7X-Bingchuan NetworkRPG8Braindom 2Matchingham GamesCasual9Arena BreakoutTencentAction10Braindom 3Matchingham GamesCasualSourc

19、e:SocialPeta-APP Intelligence,Advertiser Analysis;advertisers are sorted(from high to low)by the numbers of their deduplicated creatives within the date range.Date Range:Sept.2023-Feb.2024;if one product is ranked on several charts,the higher ranking prevails.1悅創時代SIM2Top GamesSLG3Century GamesSLG4L

20、and ArcanaSpringGameRPG5勇者Efun&More2GameRPG6！Qingci GamesCasual7HabbyAction8Century GamesSIM9Hero WarsNextersRPG10時計物語SpringGameRPG1&37GamesSLG2霧大陸FunPlusSLG3！放置戦士7 Pirates GamesRPG4Block Blast!Hungry StudioPuzzle5IGSCasino6Dream GamesPuzzle7三國合戦TanWan GamesRPG8NuverseRPG9Century GamesSIM10Happy Mat

21、ch CafKings FortunePuzzle101Top GamesSLG2WoodokuTripledotPuzzle3NuverseRPG4聖闘士星矢Wanda Cinemas GamesRPG5木帝國Game VeteransSIM6Magic TavernPuzzle7Mighty PartyPanoramik GamesRPG8Hero WarsNextersRPG9違！Hippo LabPuzzle10LINE POP2LinePuzzleMobile Games byAdvertising in Japan丨Android TOP30Source:SocialPeta-AP

22、P Intelligence,Advertiser Analysis;advertisers are sorted(from high to low)by the numbers of their deduplicated creatives within the date range.Date Range:Sept.2023-Feb.2024;if one product is ranked on several charts,the higher ranking prevails.1Bingchuan NetworkRPG2Braindom Matchingham GamesCasual3

23、Braindom 2Matchingham GamesCasual4Century GamesSIM5社長！EWORLDSIM6KARIZZlongameRPG71945 Air ForceOneSoftAction8伝説4399RPG9IGGSLG10&37GamesSLG1War Robots PvPMY.GAMESAction2極道風雲Yotta GamesSLG3勇者Efun&More2GameRPG4Royal Cat PuzzleRemi VisionPuzzle5Alices DreamNewborn TownPuzzle6FunPlusSLG7Braindom 3Matchin

24、gham GamesCasual8PlayrixPuzzle9HabbyAction10Demon God(Global)JunHai GamesRPG1102Marketing Features ofMobile Games in Japan12Source:mobile internet,sorted by SocialPeta Data Research InstituteThe Japanese companies listed above were based on their global revenues from Jan.to Feb.in 2024.Featuring IP-

25、based mobile games龍珠Z Dokkan Battle,航海王啟航Well-known for its sports games Pro Evolution Soccer series,Professional Baseball Spirits AJapan had a very early start in gaming industry,and now there are many game companies of over 15 years.However,some companies that enjoy the first-moveradvantage of con

26、sole and other game devices would find it hard to transition their business to mobile devices.Japanese game publishers are often engaged in the publishing of mobile games,as well as animations and music works,as a result,many Japanese mobile gamesboast prominent stories,music,and art,making them sta

27、nd out from other regionsgames.And,lots of Japanese games have been running for years with distinctive gameplays.Japans local companies are very competitive in the local game market.Top Local Mobile Game Companies in JapanThe biggest social media network in JapanMonster Strike,XFLAG brandA long-esta

28、blished game company that owns many game franchisesFinal Fantasy Brave Exvius,Dragon Quest:The Adventure of DaiA subsidiary of Sony,and a famous anime production companyFate/Grand Order,Magia Record:Puella Magi Madoka Magica Side StoryIts games stand out with their art styles and storiesUma Musume P

29、retty Derby,Shadowverse,Granblue FantasyAn old game company established in 1998Puzzle&Dragons,Ragnarok Online seriesOne of the oldest Japanese game companiesSonic series,Project SEKAI:Colorful Stage!feat.Hatsune MikuA long-established company known for its historical SIM gamesDynasty Warriors series

30、,Nobunagas Ambition seriesAn anime and game publisherAnother Eden:The Cat Beyond Time and Space,White Cat Project,Heaven Burns RedJapan is a country with a deep gaming culture,where many companies have accomplished much in console games and animations.13Pre-registrationrewards In-game rewards：tokens

31、,limited characters.In-kind rewards:PS5,phones,figurines.Info revealedFirst releaseof creativespre-registrationMassadvertisingbefore gamelaunchGamelaunchStable phasePre-registration-the First Step of Mobile Games Marketing in JapanRecommended rewards for pre-registration10,00050,000100,000200,000500

32、,000In-game goldGame resources(EXP or weapons)Consecutive draws in ordinary poolLimited charactersConsecutive draws in special poolPresent by SocialPeta Data Research Institute30-90 days earlier2nd mass advertising,releasing more than half the peak number of creativesHighest one-day creatives of ove

33、r 1K,lasting 2-3 daysExclusive story pv,game endorser,popularvoicers,game ost,off-line events.14Source:yoyaku-top10.jp,presented by SocialPeta Data Research InstituteAug.2023 Feb.2024,information about some products within the date range was collected and sorted.Anniversary celebrations:In the Japan

34、ese mobile gaming industry,anniversaries are very important,because they areimportant milestones in a games lifetime and also the crucial time to reward loyal gamers.Inthe past,anniversaries were often celebrated for games,but now there are many half-anniversaries celebrated because marketing is get

35、ting more fast-paced.Cultural influence:In the Japanese culture,its important to remember and celebrateimportant events.So it has become a custom to celebrate anniversaries.Market competition:Due to the fierce competition in the Japanese mobile game market,game developers need to hold regular events

36、 to maintain gamersinterest and loyalty.User Expectation:Gamers have got so used to anniversary celebrations that they start tolook forward to them and its a chance for them to gain special rewards and content.Marketing strategy:Anniversaries are a perfect chance for game operators to attract newgam

37、ers and regain old gamers.Benefits of anniversary celebrations1.Increases gamer activity:Through limited-time events and special rewards,inactive gamersmay be attracted to the game again,which will eventually increase the general activity ofgamers.2.Increases revenue:Exclusive products or services m

38、ay be launched during special events,which normally would bring significant revenue growth.3.Improves brand loyalty:Giving back to gamers will make gamers more satisfied and loyal toa game,which will help maintain a stable customer base in the long run.4.Word-of-mouth marketing:Peer recommendation i

39、s very important in Japan.New gamerscan be brought by words spreading on social media and oral spreading5.Shows a games growth:Anniversary celebrations are a great opportunity to show how mucha game has progressed since its release.Special events and updates can be launched to attractformer gamers t

40、o the game.15Source:yoyaku-top10.jp,presented by SocialPeta Data Research InstituteAug.2023 Feb.2024,information about some products within the date range was collected and sorted.Brand collaboration:the most popular marketing mode for Japanese mobile gamesSome popular Japanese mobile games collabor

41、ations for the last half yearCollaborations are a popular marketing strategy for mobile gamesin Japan.Through a collaboration with one or more games orbrands,a game can introduce the elements of those games orbrands and achieve marketing effect.The elements may include characters,stories,and theme a

42、ctivities.Agame can collaborate with other games,and also can collaboratewith animations,films,popular cultures,and other media forms.Acollaboration mainly aims at attracting peoples attention andarousing their interest.It will offer particular game contents andspecial rewards to increase gamers gam

43、ing time and in-gamespending.Features of Japanese mobile games collaborations:Improve gaming experience:They enrich games contents and makethem more interesting by introducing other games contents andcharacters.Cross-industry cooperation:Collaborations with famous animations,films,and other famous w

44、orks attract fans from other industries.Market expansion:Collaborations are an effective marketing methodfor increasing gamespopularity and brand influence.Interactionbetweencommunities:Collaborationsimprovecommunicationandinteractionbetweengamercommunities,increasing gamers loyalty.16JapaneseAd Cre

45、atives with Local CharacteristicsA screenful of wordsWords are often used in Japanese mobile gamead creatives,and they are usually large-font,badly organized,and brightly colorful.Anime-style storyboardsIn Japan,many game companies even publishgames that are adapted from anime,film,and TVworks.For t

46、he marketing of those mobile games,manymanga and anime elements are added to their adcreatives.Plus there re many IP-based games inJapan,so manga storyboard creatives are morepopular.“Over-exposure”filterJapanese film and TV works have a strongstyleandthereforeareveryeasytorecognize.The same is true

47、 with Japanesemobile gameslive-action ad creatives.Japanese videos are characterized by senseof depth and high contrast ratios,makingthem aesthetically appealing.Source:SocialPeta Ad DisplaySorted and presented by SocialPeta Data Research InstituteClick to play the complete creative17Top 10 by Downl

48、oad1呪術廻戦 SumzapAction2-合成Universal Mobile GamesPuzzle3東方幻想CAVEAction4Royal MatchDreaPuzzle5Monster Hunter NowNianticAction6-楽Abdul Rehman Al OweisCasual7KOEI TECMORPG8：1999BluepochRPG9Block Blast！Hungry StudioCasual10-Brilliant GamesCasualSource:SocialPeta Advertising Intelligence-Total Ranking,the

49、total data were the downloads and revenue from the App Store in JapanDate Range:Sept.2023-Feb.2024;Chinese game companies include companies in Chinas mainland and Chinas HK,Macao,and TW.Japaneselocalcompanieshaveanabsoluteadvantageingenerating revenues.Among the top 10 games by revenue,therewas only

50、 one game“Genshin Impact”that wasnt developed byJapanese game companies.And,Chinese companies played a significant role in the Japanesemobile games market,contributing 30%of the top 100 games byrevenue.In terms of downloads,“Merge Watermelon-Fruit Crush”hasbecome a big hit game in the Japanese mobil

51、e games market for thelast half year.And three similar games made it to the Top 10 bydownload.Japan34%China27%USA10%South Korea4%Unknown9%Other16%Share of Top 100 Companies by DownloadTop 10 by Revenue1MIXIAction2野球KONAMISports3GungHo Online EntertainmentPuzzle4eFootball2024KONAMISports5娘 CygamesAdv

52、enture6呪術廻戦 SumzapAction7Z BANDAI NAMCOAction8Fate/Grand OrderAniplexRPG9Genshin ImpactmiHoYoAdventure10SQUARE ENIXRPGJapaneseApp Store Top ListsJapan53%China30%USA6%Ireland4%Other7%Share of Top 100 Companies by Revenue18Top 10 by Download1呪術廻戦 SumzapRPG2Royal MatchDream GamesPuzzle3-Suika GameBrill

53、iant GamesCasual4東方幻想CAVEAction5KOEI TECMORPG6Monster Hunter NowNianticAction7Fate/Grand OrderAniplexRPG8Block Blast！Hungry StudioCasual9-合成Universal Mobile GamesCasual10勇者Efun CompanyCardSource:SocialPeta Advertising Intelligence-Total Ranking,the downloads and revenue were generated on the Google

54、Play,excluding any third-party Android platforms.Date Range:Jan.-July 2023Puzzle26%Casual14%RPG14%SIM10%Arcade7%Adventure7%Other22%Share of Top 100 by DownloadTop 10 by Revenue1MIXIAction2娘 CygamesSIM3Fate/Grand OrderAniplexRPG4Genshin ImpactmiHoYoAdventure5SQUARE ENIXRPG6勝利女神：NIKKETencentRPG7Yostar

55、RPG8崩壊：miHoYoAdventure9GungHo Online EntertainmentPuzzle10&37GamesSLGJapanese Google Play Top ListsRPG32%SLG13%Puzzle10%SIM10%Action8%Adventure8%Other19%Share of Top 100 by RevenueUnlike the dominance of Japanese companies on the top list byrevenue,there are more companies from other regions on the

56、top listby download.RPG,SLG,and puzzle games were the highest-grossing gamegenres in Japan.And RPG games accounted for 32%of the top 100games by revenue.Puzzle games contributed the most downloads in the Japanese market,which were mainly Match-3+X.1903Hit Mobile Games inJapanese Market20Advertising

57、DataFirst advertising date:18 Jan.,2024Total deduplicated creatives:8.3K伝説Instant game going global in Japan 4399Source:SocialPeta-Advertiser Analysis,displaying the new or relatively popular creatives within the date range.Date Range:Jan.2024-Feb.2024The Game advertisers creatives released for iOS

58、and Android0.0 K0.2 K0.4 K0.6 K0.8 K1.0 K1.2 K1.4 K1.6 K1.8 K1/11/51/91/131/171/211/251/292/22/62/102/142/182/222/260.0 K0.2 K0.4 K0.6 K0.8 K1.0 K1.2 K1.4 K1.6 K1.8 KInstant games dominated the Japanese MarketVideo,47.63%Image,52.35%of creatives by type0%10%20%OtherTikTokTikTok ANGoogle AdsMETA ANIn

59、stagramMessengerFacebookTop Advertising PlatformsGame release on 22 Feb.Mass advertising on 2 Feb.First advertising on 18 Jan.After its success in December last year and February,respectively in Chinas Hong Kong,Macao,and Taiwan,4399s instant game 伝説 entered the Japanese and South Korean markets.212

60、0 Feb.Release Date5.4KEstimated ConversionsAdvertised on:Estimated Impressions:1.2MFeatures:In order to attract Japanese players,the Japanesegravure idol Umi Shinonome was signed for the gamespublicity.Meanwhile,it mentioned the in-kind rewards(PS5 andSwitch)for preregistration.The creative precisel

61、y targets atJapanese Otaku men.Source:SocialPeta-Advertiser Analysis,displaying the new or relatively popular creatives within the date range.Date Range:Jan.2024-Feb.2024伝説 Active High-Quality Video CreativesClick to play the complete creative22Nostalgic Login InterfaceGaming industry is very mature

62、 in Japan,especiallyJapanese RPGs which have more profound effects.Therefore,such an image creative can attract players.Display of Upgrade EssentialsIt shows how easy it is to upgrade and changeclasses.Please note that such a creative is very likelymade with AI.3000 Draws RewardsConsecutive draw rew

63、ards have become a mustfor the advertising of many RPGs.Multipleclasses indicate a rich gameplay.伝説 Active Image CreativesSource:SocialPeta-Advertiser Analysis,displaying the new or relatively popular creatives within the date range.Date Range:Jan.2024-Feb.202423Advertising DataFirst advertising dat

64、e:30 Nov.,2023Total deduplicated creatives:7.0K聖闘士星矢Classic IP-based RPG Wanda Cinemas GamesSource:SocialPeta-Advertiser Analysis,displaying the new or relatively popular creatives within the date range.Date Range:Nov.2023-Feb.2024The Game advertisers creatives released for iOS and Android0.0 K0.2 K

65、0.4 K0.6 K0.8 K1.0 K1.2 K1.4 K11/2011/2712/412/1112/1812/251/11/81/151/221/292/52/122/192/260.0 K0.2 K0.4 K0.6 K0.8 K1.0 K1.2 KHow a local classic IPwin over Japanese playersVideo,64.55%Image,34.16%of creatives by type0%5%10%15%20%OtherTikTok ANYouTubeGoogle AdsMETA ANInstagramMessengerFacebookTop A

66、dvertising PlatformsOn 16 Jan.,game release and mass advertisingAfter 5 Feb.,less than 200 ad creatives in totalOn 30 Nov.2023,start of advertising for pre-registration圣斗士星矢：正義傳說 was a success in Chinas Hong Kong,Macao,and Taiwan and also South America in 2023.Now its returned to its homeland Japan.

67、24Jan.20First Release Date39 DaysDurationAdvertised on:Estimated Impressions:346.9KFeatures:The creative starts with content from the originalmanga,trying to use the manga to attract players.Its followed byin-game scenes of a battle between characters,which is moreattractive to fans of the original

68、manga.Source:SocialPeta-Advertiser Analysis,displaying the new or relatively popular creatives within the date range.Date Range:Nov.2023-Feb.2024Click to play the complete creative聖闘士星矢Active HQ Video Creatives25Display of Character CardsCards designs are very important to card RPGs,and can be used

69、to attract more gamers.Endorser AdvertisingThe Japanese comedian Eiko Kano was signedto advertise the game,which was a way toattract attention through celebrity effects.Guides for BeginnersSome guides may help beginners understand thegame and make the game less difficult for themto play through.Sour

70、ce:SocialPeta-Advertiser Analysis,displaying the new or relatively popular creatives within the date range.Date Range:Nov.2023-Feb.2024聖闘士星矢Active Image Creatives26Advertising DataFirst advertising date:June 2020Total deduplicated creatives:42.4K社長！Business simulation EWORLDSource:SocialPeta-Adverti

71、ser Analysis,displaying the new or relatively popular creatives within the date range.Date Range:Mar.2023-Feb.2024The Game advertisers creatives released for iOS and Android0.0 K0.2 K0.4 K0.6 K0.8 K1.0 K1.2 K1.4 K1.6 KM-23A-23M-23J-23J-23A-23S-23O-23N-23D-23J-24F-240.0 K0.1 K0.2 K0.3 K0.4 K0.5 K0.6

72、K0.7 K0.8 K0.9 K1.0 KHow Veteran Developers Market Their Games in JapanVideo,62.08%Image,37.23%of creatives by type0%5%10%15%20%OtherVungleTikTok ANGoogle AdsMessengerMETA ANInstagramFacebookTop Advertising Platforms3rd anniversary of the game,with mass advertising社長！has been running for over 3 year

73、s and remained on the top 10 chart of Japanese best-selling simulation games.2725 Oct.,2023Release Date3.2KLikesAdvertised on:Estimated Impressions:598.1KFeatures:Its a mini-game creative,a common marketing strategyrecently.But with a beauty model combined with the puzzle blocks,the ad creative is s

74、uspicious to be sexy and flirting,which attractsmore attention.Source:SocialPeta-Advertiser Analysis,displaying the new or relatively popular creatives within the date range.Date Range:Mar.2023-Feb.2024社長！Active High-Quality Video CreativesClick to play the complete creative28AI Beautiful GirlsAdver

75、tisers make full use of AIGC tools inmarketing,meanwhile the poster has copiedJapanese magazines style as much as possible.Celebrity EndorsementFor its 3.5 anniversary,a female celebrityKijima Asukahas is invited to endorse andpromote the game.CollaborationsCollaborations and endorsement can help th

76、egame quickly acquire users,but should payattention to the overlap between partners and thegames audience.社長！Active Image CreativesSource:SocialPeta-Advertiser Analysis,displaying the new or relatively popular creatives within the date range.Date Range:Mar.2023-Feb.202429Declaration1.Data SourcesWit

77、h the assistance of the worlds biggest advertising intelligence and analysis tool,SocialPeta Data Team has provided you with insights into the mobile advertising data of global game market.We collect advertising databy sampling worldwide,covering over 70 channels and nearly 70 countries and regions

78、worldwide,and have captured a total of over 1.4 billion advertising data,with over 1 million ad data being updated by the hour eachday.Based on such huge data,we can gain insights into the advertising market trends.2.Data Cycle and IndicatorsOverall date range of the report:Jan-Dec 2023For specific

79、data indicators,please see the notes on each page.3.Copyright NoticeAll tests,images,and graphics contained in this report are protected by the relevant trademark and copyright laws.Some texts and data are public information and their copyrights are owned by their original creators.Noorganization or

80、 person shall copy or distribute,in whole or in part for any purpose,any portion of this report without approval from our company.The copyrights of all creatives mentioned in this report are owned by therespective advertisers.Any unauthorized use of this report for commercial activities is a breach

81、of the Copyright Law of the Peoples Republic of China and other relevant laws and regulations as well as the relevantprovisions of the International Convention.4.DisclaimerThe industry data and market forecasts presented in this report are based on the data captured by SocialPeta Data Team and estim

82、ated by using a statistical forecasting model combined with research methods such as deskstudy and industry interviews.Limited by the research methods and data resources,this report can only be used as reference material.Our company shall have no liability for any data or points of view in this repo

83、rt.SocialPeta shall hold no responsibility for any legal consequences resulting from any action taken by any organization or individual by using or based on the above data information,and the organization or individual shalltake full responsibility for any disputes or legal liabilities arising there

84、from.5.Concerned Countries and Regions(based on the distribution area of SocialPetas products,not the actual geographical distribution)North America:USA,Canada,Mexico,PanamaEurope:Turkey,France,Germany,United Kingdom,Italy,Spain,Netherlands,Norway,Poland,Portugal,Belgium,Switzerland,Austria,Romania,

85、Sweden,Greece,Denmark,Luxembourg,Ireland,FinlandJP&ROK:Japan,South KoreaChinas HK,Macao&TW:Hong Kong(China),Macao(China),Taiwan(China)Southeast Asia:Thailand,Indonesia,Singapore,Malaysia,Vietnam,Philippines,CambodiaOceania:Australia,New ZealandSouth Asia:India,PakistanMiddle East:Bahrain,Qatar,Saudi Arabia,UAE,Azerbaijan,Lebanon,Kuwait,Israel,Oman,Iraq,MoroccoSouth America:Brazil,Chile,Argentina,Colombia,Peru,Venezuela,ParaguayAfrica:Egypt,Kenya,Nigeria,Angola,South Africa,Algeria,Libya,Senegal,Ivory Coast30THANKSW W W.S O C I A L P E T A.C O MF O L L O W U S O N L I N K E D I N