Socialpeta：2023年全球移動游戲市場趨勢報告（英文版）（78頁）.pdf

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1、2023 Global Mobile GMarketing Trends White Paper2023 GLOBAL MOBILE GAMES MARKETING REPORT2PrefaceIn 2023,the overall gaming market had been experiencing a pullback after its peak during thepandemic.Economic turmoil and slump also constituted a further challenge to game developers.Beset by unsatisfac

2、tory downloads and IAP revenue as well as market saturation,game developershad to look for growth opportunities in emerging markets and try mixed-paying systems.In search of new opportunities for growth,developers need new markets and product types withpotential growth.But for growth to be sustainab

3、le,they also need support from excellent dataanalysis tools and advertising platforms.Therefore,mixed-paying systems will still be the generaldirection of industry growth and revenue increase.Its expected that in-app purchasescomplemented by various advertising monetization strategies will maximize

4、the revenue per user,and eventually lead to increased ROI.There were two major marketing trends in the global mobile games market in 2023:a risingnumber of advertisers,and increases in the proportion and number of new creatives.As significantly higher-quality creatives were required in 2023,it was c

5、rucial that gameadvertisers released unique and charming ad creatives to attract users.In terms of global mobilegames marketing,the Asia-Pacific region remained the most competitive.Southeast Asiaexperienced the fiercest competition in media buying in 2023.Blue Ocean Markets started tobloom.And due

6、to privacy policy,proportion of mobile games,and other matters,Android greatlysurpassed iOS in marketing efforts,and is expected to do so in 2024.The“Marketing”section of this report analyzes the marketing trends of top games by genre andregion,and the advertising of hit games in 2023.This report is

7、 provided in the hope of helpingpeople in the game industry by summing up their experience in 2023 and seizing opportunities in2024!3With SocialPeta,you can spy on your competitors ad data,and get ad data from networks,media,and advertisers around the world to inspire you.SocialPeta covers more than

8、 70 countries/regions and over 70 well-known ad channels worldwide,such as Facebook,Twitter,YouTube,TikTok,and Unity.We provide nearly 1.4 billion ad creatives,updating millions each day.Through duration,impressions,popularity,and interactions,we can quickly locate the active high-quality creatives

9、which will be provided to you in real time to help with your marketing plan.As one of the world-leading advertising and marketing platforms,SocialPeta boasts a huge database and the experience of working with thousands of game companies and providing mobile game workers with more practical methods i

10、n order to develop more popular games.Website:5.10MAPP Advertisers31.4BAPP Ad Creatives1.20MDaily Updates4Top Game Genres4Various Genres of Hard-Core,Mid-Core&Light GamesMarketing TrendsCONTENTSMarketing Cases of Top Mobile Games5Mobile Games Marketing PlansCase Analysis of Popular CreativesA Look B

11、ack at Hot Events6AIGC+Mobile Games MarketingOverview of Mini-Game MarketingTop Mobile Game Markets3Marketing Analysis of Global Mobile Games2Changes in Ad Creatives by GenreCharts of Top Global Mobile Games 1Top Mobile Games by AdvertisingTop 20 by Downloads&RevenueMedia Buying Trends of Mobile Gam

12、es per MonthThe U.S.,Japan,South Korea,Russia,etc.Marketing Trends5 5INDUSTRY INSIGHTSingular,udonis,India Game Developer Conference,App Masters,AdQuantum,Person.ly,AppSamurai,Appvertiser,Thit k Game,Gamee Studio,UGC Ninja,Tenjin,Mobidictum,AnyMind Group.6Industry InsightsOne of the exciting things

13、in our industry is the speed at which it innovates.Singular releases its annual ROI Index every year in Q1and last year we already observed some notable movers and shakers.On the one side we see networks like TikTok dramaticallyincreasing its share of voice in market whilst DSPs competing on the ope

14、n webbattle between them for top rankings:a select club isproving to be most effective here.Apple Search Ads is now also ranking as a top source but considering the impact ATT had on the IOSlandscape as a whole and it being a high-intent channel this lies in the line of expectations.What is interest

15、ing to look at is the development of other channels.Here wed like to single out CTV,Influencers and RewardedAdvertising as growth channels.CTV because it opens up new screens for performance advertisers,influencers because they reachnew audiences and rewarded ads because they offer engaging and effe

16、ctive ad formats.Our advise for 2024 is to keep an eye on MMPRankings to make sure your UA mix includes the most important partners-but for incremental expansion,see if you can add partnersthat offer access to a user base you may not reach at this point in time.As the industry continues to become mo

17、re privacy centric we see developers still reeling from the rollout of ATT.Adapting tothis new reality will be the prime challenge for developers,also in 2024.In our recent Skanathon Webinar series we polled a vastmajority of developers still struggling with their IOS Growth Marketing-because they d

18、elayed SKAN testing,didnt have the rightmeasurement tools in place or relied on shady workaround solutions.The reality is that a sticking your head in the sandapproach willhurt your business in the longtime.It will lead to problems with scaling with some of the largest networks,data discrepancies an

19、dmissed opportunities on IOS.The reality is that with the rollout of Android Privacy Sandbox developers will be forced to adapt to a newPrivacy reality if they want to remain competitive.Having the right tech star in place for measurement and analytics will be pivotal.Niels BeenenDirector of Partner

20、ships,EMEA at Singular7The rise of hybrid casual games highlights a shift inplayer preferences and game development strategies.Thisgenre,merging elements from both casual and hyper-casualgames,has gained immense popularity due to its ability tooffer a more engaging gaming experience.Unlike tradition

21、alhyper-casual games,known for their simplicity and brief playsessions,hybrid casual games bring in narrative depth,progression systems,and longer play sessions.This approachnot only attracts casual gamers but also those seeking moresubstantial content,thus broadening the market appeal.A critical ad

22、vantage of hybrid casual games over hyper-casual games is their innovative monetization strategies.Moving beyond the predominantly ad-dependent models ofhyper-casual games,these games employ diverse revenuestreams like in-app purchases,subscriptions,and online eventmonetization.Andrea KnezovicHead o

23、f Content at UdonisThis not only boosts their revenue potential but alsoestablishes a more stable financial model,which ensures long-term sustainability.Moreover,the added depth in hybridcasual games is instrumental in fostering longer-term playerengagement,a crucial factor for building a loyal user

24、 base andmaximizing lifetime player value.The popularity of hybridcasual games reflects an evolving mobile gaming marketwhere player preferences are gradually shifting towards moreengaging experiences.This indicates a maturing audiencewithin the sector.For developers,this trend emphasizes the import

25、ance ofbalancing engaging gameplay with monetization strategies.Embracinginnovationinbothgamedesignandmonetization is key to acquiring and retaining a diverseplayer base.Industry Insights8With increasing adaptation of technology and the roll out of 5G technology across more locations in India will d

26、rive a lot of adaptation tomobile gaming especially in rural India.Machaiah KalengadaProject Head at India Game Developer ConferenceTwo letters:A.I.Especially when it comes to ad creation.I think humans still need to be involved in the creativity of an ad variation,but once a humanhas found a winnin

27、g creative A.I.will be great to scale and produce more variations of the winning creative.In short,a combinationof human andAI will be the best mix to winning at user acquisition.Steve YoungFounder at App MastersIndustry Insights9What trends should we dive into for mobile marketing in 2024?As we loo

28、k towards mobile marketing strategies for 2024,there are a few things worth exploring in depth:UGC adsWeve seen a significant rise in the use of UGC within advertising campaigns,especially in comparison to traditional static and 2D/3Dformats.This shift is largely influenced by the evolution of socia

29、l media algorithms,which are increasingly designed to leverage thecreativity of influencers worldwide.The reason behind this trends popularity is its ability to cut through the clutter of high-quality,engaging content that floods users feeds.In 2024,we anticipate that UGC will dominate the mobile ad

30、 landscape,mainly because it demonstrates strong performance.Thiseffectiveness is amplified when the content is not only of exceptional quality but also features endorsements or participation from well-known influencers.This kind of creatives is particularly effective in enhancing brand awareness an

31、d building trust with the audience.AI technologies in creative productionIts a simple truth in 2023,we witnessed generative AI carving out a significant niche in ad creative production.While the currentquality of these AI developments isnt ideal,we can safely assume that in 2024 we will see an impro

32、vement in the quality and variety inuse cases.Well also see new services for automatic generation of ad creatives and enhancement of existing content.Additionally,its quite likely that more advertising platforms will incorporate AI solutions into their tools for creating ad campaigns,similar to how

33、Taboola has integrated its internalAI Creative Generating tool.Attribution and iOSHeres a bold prediction:I believe we might see a continuation of a trend that began in 2023 a loosening of mobile attributionrestrictions on iOS(and perhaps Android too,especially if Privacy Sandbox is implemented).Thi

34、s could mean adopting models forattributing conversions or using probabilistic attribution methods.Agood example is Metas Aggregated Event Measurement.Alongsidethis,we might also see the introduction of additional tools and mechanisms for more precise traffic estimation.Anton KuzminUser Acquisition

35、Group Head at AdQuantumIndustry Insights10What trends should we dive into for mobile marketing in2024?First and foremost,there is a great shift in UA budgetallocation toward the programmatic channel and its sharewill continue to grow with the demand for transparent highlytargeted fraud-free solution

36、s.Secondly,the economic downturn made publishers allocatemore budget to retargeting as a more cost-effective way toincrease revenue.Finally,we have seen a transformation in mobile marketingtoward the“holistic”approach where ASO,UA,and Re-engagement departments work hand-in-hand.This massivechange al

37、lows for measuring the impact of each departmenton the one hand seeing the effect of one departmentsactivities on other departments and monitoring andflagging discrepancies(caused by ad fraud)on the otherhand.Yan ReizinVP of Global Business Development at Persona.lyWhich ad network is projected to b

38、e more effective in the mobile marketing industry in the coming year?As a DSP integrated with multiple T1 ad exchanges,its hard tooutline one network that fits all-the efficiency would stronglydepend on the region,app category and,obviously the inventory ofthe network.Often,we can also see multiple

39、auctions for the sameplacement,but having access to all options and optimizing the path,we can win the bid at a lower price.Another factor to consider is anML-level applied for precise targeting,allowing to consider multiplefactors to reach the best ROAS.Taking into consideration all these,we strong

40、ly recommend ourclientsconsidermovingbudgetstowardprogrammaticDSPsintegrated with high-quality ad exchanges for the best results.Another channel to consider in the coming year is investing inrewarded networks that manage to achieve high ROAS and keep upwith user retention.Industry Insights11Hybrid-c

41、asual games emerged due to several factors,including privacy regulations,increasing CPIs,market transformation,and player behavior changes.With their more complex gameplay mechanics,meta layers,and added depth,these games have immense potential for higherengagement levels,resulting in increased play

42、time and revenue.Hybrid-casual game marketers should look for innovative marketingmethods such as Rewarded Playtime and Rewarded Engagement to stand out among competitors and attract players.The meta-layered structure of hybrid-casual games fits perfectly with reward-based campaign models,enabling m

43、arketers to craft enticingrewards for players,ultimately achieving higher LTV and retention.Which game genres are expected to receive increased ad spend inthe mobile marketing industry next year?During 2023,casino,tabletop,and match genres have a noticeable rise in popularity,dominating the charts f

44、or paid installs,and this trend is expected to continue into 2024.However,it is important to note that this increase is not confined solely to these genres.Hybrid-casual,puzzle,simulation,and RPGgames have also seen more growth in downloads,and we expect them to amp up their ad spend to keep up with

45、 their growth.Osman SoysalManaging Director at AppSamuraiIndustry Insights12In light of current market challenges,such as the significant issue with SKAD and the difficulty in accurately attributing forecastednumbers,there is a need for the adoption of machine learning models.These models can enhanc

46、e accuracy,especially in media mixmodeling(MMMs).The incorporation of AI is crucial due to the demand,with many companies still grappling with SKAD,particularlyon iOS devices like iPhones and iPads.Addressing the big issue between user acquisition(UA)and numbers is imperative.Companies are introduci

47、ng new AI creative solutions to assist businesses in developing engaging creatives,including images andvideos.These solutions offer an alternative to standard approaches and can be more cost-effective,particularly for highly interactive 3Dassets.The use of AI-generated creatives is gaining traction

48、in various industries,even beyond mobile,impacting creative studios andcompanies in terms of time,money,and effort.E-commerce and casual apps are witnessing significant improvements in advertisementsusing AI-generated creatives.Major advertising channels like Facebook(FB),Google,Moloco,and AppLovin

49、are integrating machinelearning and actively seeking ways to enhance it.The importance of machine learning in 2024 is expected to increase,with many companies undergoing layoffs in roles related to genericwork,opting instead to hire AI specialists.We face both opportunities and challenges in long le

50、arning phases and efforts to improveperformance.Adapting algorithms to identify good users is a constant goal for demand-side platforms(DSPs),though makingchanges in modules can impact performance.AI offers benefits for app owners,such as quicker understanding of the effectiveness ofuploaded videos

51、and optimizing costs based on performance.Despite challenges,the use of AI in mobile marketing is anticipated toevolve in 2024,providing valuable insights into user behavior and optimizing ad performance.However,its worth noting that ChatGPTmay not have extensive insights into the mobile marketing l

52、andscape for 2024.Mikayel MirzoyanSenior Performance Marketing Manager at AppvertiserIndustry Insights13The recent surge in popularity of hybrid-casual Games signifies an intriguing evolution within the gaming industry.These games pioneer a new trend by amalgamating unique elements from various gami

53、ng genres,offering an engaging and diverseplayer experience.One of the most distinctive aspects of hybrid-casual titles is their ability to bridge the gap between casual gamers,who seek easily accessible and straightforward gameplay,and real gamers who crave novel,profound,and distinctive gamingelem

54、ents.By leveraging the Easy to Learn aspect of hyper-casual games and intertwining strategic,narrative,or aestheticcomponents from other genres,these hybrids not only attract a diverse player base but also introduce innovative gameplaymechanisms and creatively immersive narratives.Looking ahead,the

55、trajectory of development for hybrid-casual games appears promising.Game developers will continue toexperiment and innovate,enhancing the experiences that games can offer.The increasing accessibility of gaming platforms,coupled with ceaseless creativity within the gaming industry,demonstrates that h

56、ybrid-casual games will persist in theirgrowth trajectory,significantly shaping the gaming market in the years to come.Christian NguyenFounder at Thit k GameIndustry Insights14Hypercasual and casual genres have become increasingly competitive in 2023.In this context,there is a rising trend toward th

57、e hybrid-casual genre which combines mid-core and casual game elements.I think thereare a couple of these phenomena:+This genre is beneficial for monetization because of the ability to earn from both IAA and IAP.Thatmeans game studios can alleviate the burden of high CPI due to profit from IAP,leadi

58、ng to optimizing the profit overall.+Because thetechnique of the hyper-casual genre is less complex than the mid-core one,It is not too challenging for game studios to learn,research,and adapt to make hybrid-casual games.+After all,App Quality from Google Play Store restricts games that show many ad

59、s,hence it isconducive for the gaming market to move to the hybrid-casual genre that is not affected negatively byApp Quality.In conclusion,we need more resources to make a qualified hybrid-casual game than casual or hyper-casual ones.But more than that,we also hope that this new trend will bring mo

60、re profit margin,and more opportunities at this challenging phase.Nguyen Thi Thuy HaUA Specialist at Gamee StudioIndustry Insights151.The main trend we should dive into for mobile marketing in 2024 is the widespread use of AI.Creating a creo through AI tools,focusing on AI in marketing creatives as

61、a killer feature in a product and mimicking the“real”AI.Mislead in mechanics.This is a trend and you need to either ride it or chase it.Plus moving towards organic style ads.2.For the advice for advancing user acquisition career in 2024 should focus on creatives production side and analytics team to

62、 know what to produce for great performance.3.Considering the primary challenges in mobile game user acquisition,its fight for the user.Creatives are becoming more and more sophisticated,there are more and more similar titles.You need to bring the audience into your product and this will be the main

63、 challenge.4.From creating creatives through AI tools,to creating new in-game killer features that will either increase the complexity of games or simplify the gaming session for players.5.The rising popularity of hybrid casual games is normal,as generations of gamers are growing and standard casual

64、 gameplay is becoming too easy for them.Due to the abundance of similar titles,gamers need more variety,which leads to hybrid forms of products.Ross PuriasevCMO at UGC NinjaIndustry Insights16In 2023,Generative AI took the spotlight,making advanced tools like ChatGPT,Bard,and DALL-E accessible to ev

65、eryone.Mobile marketing was not an exception.Small publishers can now generate game assets for free,but the catch is the quality,which is often not up to par.While it became easier for everyone to use these tools,it also made it tricky for creators to find the right balance betweensaving money and g

66、etting high-quality results.While perfection in AI tools might not be on the horizon for 2024,a surge indevelopers integrating AI layers into their existing setups is imminent.The potential use cases are boundless.Picture this:you can connect your current database,say Tenjins DataVault,with ChatGPT

67、to optimize user acquisition campaigns.The possibilities are expanding,and the synergy of existing systems withAI opens doors to limitless innovations.Roman GarbarMarketing Director at TenjinIndustry Insights17Hybrid-casual games are filling the gap between casual and hyper-casual games beautifully.

68、I think demand will increase in this space since gamers are also becoming more educated and want more meta in their games.Hybrid-casual games are like a masterful recipe,combining the simplicity and instant satisfaction of casual games withelements that keep players hooked for the long haul.Hybrid-c

69、asual games are responding to the competitive landscape of thehyper-casual genre by emphasizing deeper player engagement and improved retention.This has a direct effect on the gamerevenue,considering players with higher retention tend to invest in the game,increasing in-app purchase revenue.Wesee th

70、at most of the hyper-casual publishers also shifted to this,while some are still maintaining and growing their hyper-casualportfolio.No matter what,competition will still be fierce in this market.However,the entry levels to this game wont be as easyas hyper-casual since making a game with casual mec

71、hanics requires more experience and funding.Therefore,I think we will see more qualified teams with fewer games published on the market but decent competition.BatuhanAvucanFounder&Managing Director at MobidictumIndustry Insights18The Monetization Model focuses more on IAP.With a slowdown in hypercas

72、ual games from 2020-2022 and the inflation of global eCPM,hybrid games have been rising as a new trend in 2023 and are projected to continue in 2024.We saw a big shift from hypercasualto hybrid casual where developers started to bring other mid-core game mechanics into their games,as well as more IA

73、P live-ops content to generate money from users instead of just heavily relying on IAA.Halley NguyenUA Manager at AnyMind GroupAs a result,global CPI is also becoming higher to acquire higher-value users and generally increases UA costs while developersmake less revenue from IAA.SKAD&Privacy Sandbox

74、 will change the way UAC optimizes results.UA marketers shift more budgetto contextual ads&organic media channels such as influencers or ASO.After Apple introduced SKAD Network in 2018,the worldstepped into the non-IDFA era.Marketers found it harder and harder to acquire a deep understanding of iOS

75、users.Without immediateattribution signals,we found it harder to evaluate the success of a UA campaign.Marketers also have to deal with granular data moreoften instead of first statistic data like R1,R3,R7,or D1 ROAS to define the monetization strategy for their product with their IAAMonetize Strate

76、gy.Five years later,Google also launched Privacy Sandbox,which functions similarly to SKAD Network and wouldmake it harder for UAmarketers all over the world to operate their UA campaign,especially targeting deep funnel CPAcampaigns.Industry Insights1901Charts of Top Global Mobile Games202023 Top Mo

77、bile Games by Advertising丨iOS TOP 3011鬼武三國Miao GameRPG12Whiteout SurvivalCentury GamesSLG13Call of DragonsLilith GamesSLG14ResortopiaDHGamesSIM15X-HEROBingchuan NetworkRPG16社長！EWORLDSIM17MONOPOLY GO!ScopelyBoard18Rise of EmpiresIM30SLG19Mafia CityYotta GamesSLG20StormshotFunPlusSLG21Ragnarok Origin

78、GlobalGravity CorporationRPG22Thi C Phong MaTTH PLAYRPG23The AntsStarUnionSLG24Jackpot WorldBole GamesCasino25Rise of KingdomsLilith GamesSLG26戀戀清庭:邂逅Ludoo GamesSIM27歡樂大東家EWORLDSIM28Survivor!.ioHabbyAction29天命三國志HotGame CenterRPG30Kung Fu Saga4399RPG1Mighty PartyPanoramik GamesRPG2Block BlastHungry

79、StudioPuzzle3合金彈頭：覺醒VNG&TencentRPG4Royal MatchDream GamesCasual51945ONESOFTCasual6EvonyTop GamesSLG7Block PuzzleDoodle MobilePuzzle8Demon Hunter:RebirthCoding CodeRPG9Revelation:New WorldVNG&NetEaseRPG10Play Rummy Passion Cash GamesPassion Gaming Private LimitedCasinoSource:SocialPeta-APP Intelligen

80、ce,Advertiser Analysis;advertisers are sorted(from high to low)by the numbers of their deduplicated creatives within the date range.Date Range:Jan.-Dec.2023;if one product is ranked on several charts,the higher ranking prevails.211RobloxRoblox CorporationAdventure2Royal MatchDream GamesCasual3MONOPO

81、LY GO!ScopelyBoard4Subway SurfersSybo GamesArcade5GardenscapesPlayrixCasual6Block BlastHungry StudioPuzzle78 Ball PoolMiniclipSports8Magic Tiles 3AmanotesMusic9Candy Crush SagaKingCasual10My Perfect HotelSayGamesArcade11Among Us!InnerSlothAction12Bridge RaceSupersonicCasual13Honkai:Star RailmiHoYoRP

82、G14Free FireGarenaAdventure15Call of Duty:MobileActivision Blizzard&TencentAction16EA SPORTS FCMobile SoccerElectronic ArtsSports17PUBG MOBILETencentAction18FishdomPlayrixPuzzle19UNO!Mattel163Party20Stumble GuysScopelyCasual1Candy Crush SagaKingCasual2Royal MatchDream GamesCasual3RobloxRoblox Corpor

83、ationAdventure4XFLAGRPG5MONOPOLY GO!ScopelyBoard6Pok mon GONianticSLG7GardenscapesPlayrixCasual8Coin MasterMoon ActiveAdventure9Genshin ImpactmiHoYoRPG10HomescapesPlayrixPuzzle11野球KONAMISports12Honkai:Star RailmiHoYoRPG13PUBG MOBILETencentAction14Clash of ClansSupercellAction15娘 CygamesAdventure16Fa

84、te/Grand OrderAniplexCard17Call of Duty:MobileActivision Blizzard&TencentAction18GungHoPuzzle19TownshipPlayrixSIM20Whiteout SurvivalCentury GamesSLGDownload ChartRevenue ChartTop Mobile Games by Downloads&Revenue丨App StoreSource:SocialPeta-App Intelligence;excluding data from Chinas mainland.Date Ra

85、nge:Jan.-Dec.2023;if one product is ranked on several charts,the higher ranking prevails.222023 Top Mobile Games by Advertising丨Android TOP 3011Comino AB Tiger OnlineHalim Pranatha HoesniCasual12Last FortressIM30SLG13Ludo Flying ChessshivkumarBoard14Jackpot WorldBole GamesCasino15Mafia CityYotta Gam

86、esSLG16Jhandi Munda KingKAMLESHCasino17Ragnarok Origin GlobalGravity CorporationRPG18Whiteout SurvivalCentury GamesSLG191945 Air ForceONESOFTCasual20Plinko BallX 2YanaSemchukArcade21Alices Dream：Merge IslandNewborn TownPuzzle22BraindomMatchingham GamesPuzzle23Weapon Craft RunRollic GamesCasual24花舞宮廷

87、Origin MoodRPG25Jhandi Munda KingYogesh kumariCasino26super mouseMukhamed TsintskaladzeCasual27State of SurvivalFunPlusSLG28Sky UtopiaJunHai GamesRPG29Call of DragonsLilith GamesSLG30StormshotFunPlusSLG1Epic HeroesBingchuan NetworkRPG2Mighty PartyPanoramik GamesRPG3Jhandi Munda KingBrian LeachCasino

88、4Block BlastHungry StudioPuzzle5The Grand MafiaYotta GamesSLG6EvonyTop GamesSLG7Lightning Link Casino SlotsProduct MadnessCasino8Dragonscapes AdventureCentury GamesSIM9Word Search Block Puzzle GamePandas of CaribbeanWord10Lords MobileIGGSLGSource:SocialPeta-APP Intelligence,Advertiser Analysis;adver

89、tisers are sorted(from high to low)by the numbers of their deduplicated creatives within the date range.Date Range:Jan.-Dec.2023;if one product is ranked on several charts,the higher ranking prevails.231Subway SurfersSybo GamesArcade2Ludo KingGametionBoard3RobloxRoblox CorporationAdventure4Candy Cru

90、sh SagaKingCasual5Free FireGarenaAction6Block BlastHungry StudioPuzzle7My Talking Tom 2Jinke TomCasual8Race Master 3DSayGamesRacing9Football League 2024MOBILE SOCCERSports10Royal MatchDream GamesPuzzle11My Talking Tom FriendsJinke TomCasual12Going BallsSupersonicCasual138 Ball PoolMiniclipSports14Br

91、idge RaceSupersonicCasual15Hill Climb RacingFingersoftOptional16EA SPORTS FCMobile SoccerElectronic ArtsSports17Indian Bikes Driving 3DRohit Gaming StudioSIM18Car Race 3D:Car RacingZego StudioRacing19My Talking Angela 2Jinke TomCasual20Free Fire MAXGarenaAction1Coin MasterMoon ActiveCasual2Candy Cru

92、sh SagaKingCasual3MNCSOFTRPG4RobloxRoblox CorporationAdventure5Royal MatchDream GamesPuzzle6GardenscapesPlayrixCasual7Genshin ImpactmiHoYoAdventure8Pok mon GONianticAdventure9MONOPOLY GO!ScopelyBoard10Lineage WNCSOFTRPG11TownshipPlayrixCasual12HomescapesPlayrixCasual13Honkai:Star RailmiHoYoRPG14Evon

93、yTop GamesSLG15:Kakao GamesRPG16FishdomPlayrixPuzzle17 WemadeRPG18PUBG MOBILETencentAction19GODDESS OF VICTORY:NIKKETencentRPG20Clash of ClansSupercellSLGTop Mobile Games by Downloads&Revenue丨丨Google PlaySource:SocialPeta-App Intelligence;excluding data from any third-party Android platforms.Date Ra

94、nge:Jan.-Dec.2023;if one product is ranked on several charts,the higher ranking prevails.Download ChartRevenue Chart24#Company NameNumber of AdvertisersMajor Game Advertisers11FunPlus2512Azur Interactive Games21613Playrix2314Pandas of Caribbean2215Green Panda Games3416Zynga6117SayGames14918Aged Stud

95、io4319ONESOFT2020Level Infinite(Tencent)45Global Mobile Game Companies by Advertising Top 20#Company NameNumber of AdvertisersMajor Game Advertisers1Rollic Games2212Bingchuan Network123Century Games224Bole Games155VOODOO2146JunHai Games297Guru Puzzle Game268Homa579Yotta Games1610IGG38Source:SocialPe

96、ta-Company Analysis;companies are sorted by their products total deduplicated creatives from high to low.Each game is counted as an advertiser.Date Range:Jan.-Dec.202325#Website1Rollicrollic2Mighty Partymightyparty.game3Squirrel Games4Monday OFFMondayOffGame5Dinosaur-Games6Red Carpet Games7PR1winter

97、wolfpaios8Jackpot World CasinoJackpotWorldCasinoNetmarble9SayGamessaygames.fb10EvonyEvony.The.Kings.ReturnGlobal Websites of Advertisers on Platforms TOP 10Source:SocialPeta Advertising Intelligence Website Analysis;websites are sorted(from high to low)by their total creatives released on relevant p

98、latforms within the date range.Date Range:Jan.-Dec.2023#Website1SUPERSONIC STUDIOS LTDIsrael2VOODOOFrance3HOMA GAMESFrance4Azur Interactive Games LimitedU.K.5COGNOSPHERE PTE.LTD.Singapore6MATCHINGHAM GAMES LIMITEDU.K.7EYEWIND LIMITEDHong Kong(China)8MULTICAST GAMES LIMITEDCyprus9WESTLAKE TECHNOLOGIE

99、S CO.,PTE.LTD.China10MY.GAMES B.V.Netherlands#Website1Wargaming Group LimitedCyprus2Play Games24x7 Pvt.Ltd.India3Nexters Global Ltd.Cyprus4Yojoy Network Technology Co.,LimitedHong Kong(China)52K Games,Inc.U.S.6COGNOSPHERE PTE.LTD.Singapore7遊戲橘子數位科技股份有限公司Taiwan(China)8MY.GAMES B.V.Netherlands9Zego Gl

100、obal PTE.LTDSingapore10Vei Comunicaci n Cooperativa de Trabajo LimitadaArgentina26OVERALL TRENDS IN GLOBAL MOBILE GAME MARKETING0227Chapter HighlightsThere were over 40K monthly mobile game advertisers in 2023,up nearly50%YoY.Similar to the trends in 2022,most media buying activitieswere at the begi

101、nning of the year and in May and June./01Over 40K monthly active advertisers,up nearly 50%YoYSoutheast Asia surpassed Oceania to come in third with its monthlymobile game advertisers,and had 135 monthly creatives per advertiser,the highest among all regions./02Southeast Asia was the most competitive

102、 market in terms of mobile games marketing in 2023SLG game advertisers remained stable as compared to 2022,but SLGgame creatives accounted for a decline of 2.08%.Casino game advertisersand creatives both accounted for an increase of over 1%./03SLG game marketing slumped while casino game marketing s

103、urged28Advertising Trends in Global Mobile Games in 2023Source:SocialPeta,based on data that were captured and analyzed.Date Range:Jan.2022-Dec.2023Monthly Active AdvertisersYoY 49.6%40.1 KMonthly Creatives155YoY 36.5%There were over 40K monthly advertisers,up nearly 50%YoY.Similar to the trends in

104、2022,most media buying activities were at the beginning of the year and in May and June.178 185 178 161 167 171 169 164 148 118 109 111 0501001502002503003500.0 K10.0 K20.0 K30.0 K40.0 K50.0 K60.0 KJanFebMarAprMayJunJulAugSeptOctNovDecAdvertisers in 2022Advertisers in 2023Monthly Creatives in 2022Mo

105、nthly Creatives in 202329Marketing Insights into Global Mobile Games in 2023 In 2023,over 56K advertisers per quarter released new creatives,up 51%YoY,and there were over 60K advertisers with new creatives in Q4.The percentage of new creatives increased quarter by quarter to nearly 80%in the second

106、half of the year.Quarterly advertisers with new creatives56.5 K 90.57%Quarterly new creatives9.66 M 75.34%Source:SocialPeta,based on data that were captured and analyzed.Date Range:Jan.2022-Dec.2023Increasingly high quality was expected from creatives by the market,so advertisers had to keep releasi

107、ng new creatives to attract players.90.76%89.86%89.71%91.97%89.94%88.02%94.10%90.23%84%85%86%87%88%89%90%91%92%93%94%95%0.0 K10.0 K20.0 K30.0 K40.0 K50.0 K60.0 K70.0 KQ1 2022Q2Q3Q4Q1 2023Q2Q3Q4Advertisers with new creativesPercentage60.47%60.09%58.97%68.65%67.15%75.52%79.13%79.56%50%55%60%65%70%75%8

108、0%85%0.0M2.0M4.0M6.0M8.0M10.0M12.0MQ1 2022Q2Q3Q4Q1 2023Q2Q3Q4New creativesPercentageAverage percentageAverage percentage30Marketing Insights into Mobile Games in Different Regions in 2023128 121 135 114 117 125 98 132 119 103 80901001101201301400K4K8K12K16K20K24K28K32K月均廣告主廣告主月均素材量Monthly Advertiser

109、s in North America:27.6KNorth America reported the highest numberof game advertisers again,2000 higher thanthat in Europe which came in second.Southeast Asia surpassed Oceania to comein third.Monthly Creatives in Southeast Asia:135Southeast Asia had the highest monthlycreativesperadvertiser,followed

110、byChinas HK,Macao&TW.Both of themrecorded over 130 monthly creatives peradvertiser.Source:SocialPeta,based on data that were captured and analyzed.Date Range:Jan.-Dec.2023Southeast Asia was the most competitive market in terms of advertising in 2023:The region surpassed Oceania to become the No.3 wi

111、th its monthly advertisers;It had 135 monthly creatives per advertiser,the highest among all regions.North America Europe Southeast Asia Oceania South America JP&ROK South AsiaMonthly AdvertisersMonthly creatives per advertiserChinas HK,Macao&TWMiddle East Africa31Genre%of AdvertisersYoYRegion with

112、the Highest%Casual29.38%0.94%South America,32.90%Puzzle12.52%0.80%North America,13.19%SIM9.18%0.03%JP&ROK,10.81%Action7.83%-0.92%Middle East,8.30%Casino6.23%1.90%South America,6.56%RPG5.71%-0.49%JP&ROK,7.69%Arcade5.02%-0.97%North America,5.91%SLG4.34%0.00%Chinas HK,Macao&TW,5.11%Card3.98%-0.18%South

113、 Asia,5.08%Adventure3.98%-0.43%Europe,4.10%Genre%of CreativesYoYRegion with the Highest%Casual32.51%9.50%South America,36.11%Puzzle11.18%-1.18%Africa,14.89%RPG10.20%-1.23%Chinas HK,Macao&TW,13.08%SIM7.54%-1.19%JP&ROK,10.32%Casino6.85%1.25%South America,8.75%SLG6.59%-2.08%Middle East,8.69%Action5.68%

114、-1.21%Chinas HK,Macao&TW,7.43%Card5.07%-0.12%South Asia,8.10%Arcade3.30%0.50%Europe,3.88%Adventure2.88%-1.82%Chinas HK,Macao&TW,3.22%Source:SocialPeta,based on data that were captured and analyzed.Date Range:Jan.-Dec.2023Casual game advertisers and creatives remained to account for the highest perce

115、ntages;SLG games recorded a downward trend in advertising in 2023,with creatives accounting for a decline of 2.08%as compared to 2022.Advertising Insights into Mobile Games by Genre in 202332Source:SocialPeta,based on data that were captured and analyzed.Date Range:Jan.-Dec.2023On Android,casual gam

116、e advertisers accounted for over 1/4 of total advertisers,and casual,puzzle,and SIM advertisers accounted for the top 3 biggest shares.Advertising Insights into Mobile Games on iOS&Android in 202323%of Advertisers on iOSMid-coreandhard-coregameadvertisers accounted for a muchhigher percentage on iOS

117、 than onAndroid.77%of Advertisers on AndroidOn Android,the number of casual gameadvertisers was over 6 times that on iOS,and the number of RPG advertisers wasover twice that on iOS.CasualOtherSIMCasinoArcadePuzzleActionOtherCasualPuzzleSIMActionAdventureSLG33Creatives per quarter on iOS177Creatives

118、per quarter on Android239Advertisers on iOS accounted for less than 30%in all quarters except for Q1 2023.Creatives per quarter on Android were 35%more than on iOS.Advertising Insights into Mobile Games by Genre in 202370.01%73.20%29.99%26.80%廣告主素材69.68%76.06%30.32%23.94%廣告主素材Q1Q2Q3Q473.01%78.16%26.

119、99%21.84%廣告主素材76.01%81.03%23.99%18.97%廣告主素材Source:SocialPeta,based on data that were captured and analyzed.Date Range:Jan.-Dec.2023AdvertisersAdvertisersAdvertisersAdvertisersCreativesCreativesCreativesCreatives34Mobile Game Creatives by Type88.55%85.91%83.24%80.21%80.47%78.56%77.28%76.30%11.15%13.7

120、4%15.92%18.06%17.47%19.55%20.28%20.17%2022Q1Q2Q3Q42023Q1Q2Q3Q4視頻圖片其他%of impressions of video and image creatives for mobile gamesImpressions of video creatives accounted for an increasingly smaller share.Thanks to AIGC,image creatives were gaining popularity again,leading to a bigger share of impres

121、sions.Estimated average impressions of mobile game creatives in 2023%of creatives by type in 2023Source:SocialPeta,based on data that were captured and analyzed.Date Range:Jan.2022-Dec.2023Video,76.46%Image,19.83%Playable,2.14%Html,1.32%Carousel,0.25%140.5KiOS:220.5KAndroid:128.4KVideoImageOther3530

122、s,20.22%of video creatives by lengthPortrait,6%Landscape,12%Square,53%Other,29%of image creatives by format%of Game Ad Creatives by Type in 2023Nearly 80%of video creatives were 30 seconds or less in length,and square image creatives accounted for over 50%.Source:SocialPeta,based on data that were c

123、aptured and analyzed.Date Range:Jan.-Dec.2023Common lengths of video creativesCommon resolutions of image creatives30s17.97%1080 x 108022.69%15s6.21%600 x 60017.26%29s5.66%800 x 80012.99%28s4.34%1200 x 6287.46%25s4.20%1200 x 12005.00%27s3.85%1000 x 10003.84%26s3.76%1080 x 19203.07%20s3.75%338 x 6002

124、.03%24s3.44%600 x 3141.63%23s3.21%1920 x 10801.29%Top video creatives by length:30s,15s,29sTop image creatives by resolution:1080 x 1080600 x 600800 x 80036Marketing Insights into Top Mobile Gaming Markets0337Chapter HighlightsThe USAhad over 26K monthly game advertisers.Southeast Asia had over 19K

125、monthly game advertisers.SouthAmerica had over 17K monthly game advertisers.Chinas Hong Kong,Macao&Taiwan had over 14K monthly game advertisers.Middle East had over 14K monthly game advertisers.Japan had over 13K monthly game advertisers./012023 saw a steady rise in global advertisersJapan and China

126、s Hong Kong,Macao&Taiwan accounted for nearly 40%of iOS gameadvertisers,while South Korea and Southeast Asia had a dominating share of Android adcreatives./02Nearly 60%of advertisers globally released new creatives every month38Advertising Insights into American Gaming Market in 2023Source:SocialPet

127、a Advertising Intelligence,Country/Region Analysis;the data were analyzed and sorted.Date Range:Jan.-Dec.202374.46%20.73%of Ad Creatives by Type視頻圖片其他29.33%31.48%70.67%68.52%廣告主素材量%of Advertisers and Creatives on iOS&AndroidiOSAndroidFB,22.81%Instagram,16.15%AN15.98%Messenger,15.70%Google Ads,15.59%

128、AppLovin,4.92%Other,8.85%of creatives on different advertising platforms76.14%72.12%73.81%70.44%73.34%77.28%79.24%78.87%78.05%78.76%80.21%76.89%32.50%33.59%35.39%35.78%37.80%43.21%42.58%46.90%38.99%40.80%42.39%45.42%21.0 K22.0 K23.0 K24.0 K25.0 K26.0 K27.0 K28.0 K29.0 KJanFebMarAprMayJunJulAugSeptOc

129、tNovDecAdvertising Trends in American Mobile GamesMonthly advertisers%of advertisers with new creatives%of new creativesVideoImageOtherAdvertisersCreatives39Advertising Insights into Japanese Gaming Market in 2023Source:SocialPeta Advertising Intelligence,Country/Region Analysis;the data were analyz

130、ed and sorted.Date Range:Jan.-Dec.202376.49%18.96%of Ad Creatives by Type視頻圖片其他40.75%31.34%59.25%68.66%廣告主素材量%of Advertisers and Creatives on iOS&AndroidiOSAndroidFB,22.65%Google Ads,16.39%Instagram15.11%AN,14.81%Messenger,14.72%ironSource,3.49%Other,12.83%of creatives on different advertising platf

131、orms59.53%59.84%58.83%57.08%61.20%66.93%69.11%68.61%68.60%68.66%72.57%64.76%25.33%26.67%29.08%26.96%28.87%32.17%32.39%39.21%27.37%29.55%30.37%27.59%0.0 K2.0 K4.0 K6.0 K8.0 K10.0 K12.0 K14.0 K16.0 KJanFebMarAprMayJunJulAugSeptOctNovDecAdvertising Trends in Japanese Mobile GamesMonthly advertisers%of

132、advertisers with new creatives%of new creativesAdvertisersCreativesVideoImageOther40Advertising Insights into South Korean Gaming Market in 2023Source:SocialPeta Advertising Intelligence,Country/Region Analysis;the data were analyzed and sorted.Date Range:Jan.-Dec.202375.88%20.06%of Ad Creatives by

133、Type視頻圖片其他27.16%26.81%72.84%73.19%廣告主素材量%of Advertisers and Creatives on iOS&AndroidiOSAndroidFB,22.86%Google Ads,16.81%Instagram15.47%AN,15.13%Messenger,15.07%ironSource,3.60%Other,11.06%of creatives on different advertising platforms59.97%60.22%59.99%58.28%59.18%65.80%68.77%66.26%65.37%65.07%67.82

134、%63.89%27.51%27.56%30.16%26.73%29.01%35.20%34.60%40.59%26.76%29.54%32.71%29.74%0.0 K2.0 K4.0 K6.0 K8.0 K10.0 K12.0 K14.0 K16.0 KJanFebMarAprMayJunJulAugSeptOctNovDecAdvertising Trends in South Korean Mobile GamesMonthly advertisers%of advertisers with new creatives%of new creativesAdvertisersCreativ

135、esVideoImageOther41Advertising Insights into the Gaming Market of Chinas Hong Kong,Macao&Taiwan in 2023Source:SocialPeta Advertising Intelligence,Country/Region Analysis;the data were analyzed and sorted.Date Range:Jan.-Dec.202378.58%17.75%of Ad Creatives by Type視頻圖片其他36.44%33.65%63.56%66.35%廣告主素材量%

136、of Advertisers and Creatives on iOS&AndroidiOSAndroidFB,24.02%Instagram,16.67%AN16.37%Messenger,16.30%Google Ads,16.10%ironSource,2.94%Other,7.60%of creatives on different advertising platforms59.95%60.03%59.93%59.56%61.41%65.91%70.34%69.43%68.24%68.57%71.21%67.77%28.11%29.07%30.06%30.18%33.69%36.36

137、%36.24%41.48%32.06%32.59%34.60%35.19%0.0 K2.0 K4.0 K6.0 K8.0 K10.0 K12.0 K14.0 K16.0 K18.0 KJanFebMarAprMayJunJulAugSeptOctNovDecAdvertising Trends in Mobile Games in Chinas Hong Kong,Macao&TaiwanMonthly advertisers%of advertisers with new creatives%of new creativesAdvertisersCreativesVideoImageOthe

138、r42Advertising Insights into Southeast Asian Gaming Market in 2023Source:SocialPeta Advertising Intelligence,Country/Region Analysis;the data were analyzed and sorted.Date Range:Jan.-Dec.202378.10%18.32%of Ad Creatives by Type視頻圖片其他33.10%26.12%66.90%73.88%廣告主素材量%of Advertisers and Creatives on iOS&A

139、ndroidiOSAndroidFB,24.68%Google Ads,16.51%Instagram,15.81%AN,15.60%Messenger,15.51%ironSource,3.40%Other,8.49%of creatives on different advertising platforms64.19%63.43%63.50%64.01%62.32%68.67%74.91%70.48%70.48%70.10%72.17%67.26%29.59%31.41%32.93%33.42%35.04%38.90%39.80%43.75%35.35%34.53%35.47%35.20

140、%0.0 K5.0 K10.0 K15.0 K20.0 K25.0 KJanFebMarAprMayJunJulAugSeptOctNovDecAdvertising Trends in Southeast Asian Mobile Games Monthly advertisers%of advertisers with new creatives%of new creativesVideoImageOtherAdvertisersCreatives43Advertising Insights into South American Gaming Market in 2023Source:S

141、ocialPeta Advertising Intelligence,Country/Region Analysis;the data were analyzed and sorted.Date Range:Jan.-Dec.202380.94%15.50%of Ad Creatives by Type視頻圖片其他34.62%21.39%65.38%78.61%廣告主素材量%of Advertisers and Creatives on iOS&AndroidiOSAndroidFB,25.80%Instagram,17.92%AN,17.73%Messenger,17.45%Google A

142、ds,9.19%Kwai,2.33%Other,9.58%of creatives on different advertising platforms61.84%61.26%61.38%60.35%62.28%68.07%71.77%70.60%66.54%67.27%70.81%64.49%29.45%29.62%31.50%32.84%36.45%44.13%43.59%42.91%38.13%33.41%39.58%35.19%0.0 K5.0 K10.0 K15.0 K20.0 K25.0 KJanFebMarAprMayJunJulAugSeptOctNovDecAdvertisi

143、ng Trends in South American Mobile Games Monthly advertisers%of advertisers with new creatives%of new creativesVideoImageOtherAdvertisersCreatives44Advertising Insights into Middle Eastern Gaming Market in 2023Source:SocialPeta Advertising Intelligence,Country/Region Analysis;the data were analyzed

144、and sorted.Date Range:Jan.-Dec.202383.83%11.10%of Ad Creatives by Type視頻圖片其他35.06%29.50%64.94%70.50%廣告主素材量%of Advertisers and Creatives on iOS&AndroidiOSAndroidFB,27.43%Instagram,18.02%AN,17.76%Messenger,17.65%Google Ads,5.52%ironSource,4.49%Other,9.13%of creatives on different advertising platforms

145、57.44%56.30%56.68%55.62%59.54%62.25%68.30%68.89%67.53%68.21%71.10%65.45%25.63%25.46%26.20%25.56%27.12%31.59%30.84%35.85%25.77%26.04%26.25%26.20%0.0 K2.0 K4.0 K6.0 K8.0 K10.0 K12.0 K14.0 K16.0 K18.0 KJanFebMarAprMayJunJulAugSeptOctNovDecAdvertising Trends in Middle Eastern Mobile Games Monthly advert

146、isers%of advertisers with new creatives%of new creativesVideoImageOtherAdvertisersCreatives4504Marketing Insights into Top Mobile Game Genres46Chapter HighlightsEurope,Middle East,and Southeast Asia saw a sharp rise in advertising.Popular newgames were distinguished by their features and high qualit

147、y.AAA games wereemerging in an endless stream.SLG game creatives often rely less on game strategiesand more on visual impact to attract people.Mini-game ad creatives that containdramatic stories and begin with sexy or life-threatening elements can easily catchpeoples eyes./01SLG mobile game creative

148、s:start with eye-catching 3sIn terms of impressions,SIM games video creatives topped all other types ofcreatives.Popular new games were mainly simulator,business simulation,and lifesimulation,among which idle business simulation was widely applicable.CenturyGames and Dragonplus achieved high perform

149、ance again by using ASMR minigames.And Century Games updated its games frequently to keep up with the latestgaming trends.The trick was to attract more attention through mini-game advertisingand improve user conversion rate through gameplay./02SIM mobile games monthly updated mini games47Advertising

150、 Insights into SLG Games in 2023Source:SocialPeta Advertising Intelligence,Country/Region Analysis;the data were analyzed and sorted.Date Range:Jan.-Dec.202338%35%32%34%31%33%34%32%30%28%0.0 K0.2 K0.4 K0.6 K0.8 K1.0 K1.2 K1.4 K1.6 K1.8 K北美歐洲大洋洲 東南亞南美日韓港澳臺南亞中東非洲Creatives for SLG game advertisers in d

151、ifferent regions in 2023月均ios月均Android每月新素材占比SLG mobile games had great potential in markets including Southeast Asia and Middle East.In this game genre,popular new games were distinguished by their features and high quality,and AAA games were emerging in an endless stream.79.41%19.11%of new creativ

152、es for SLGgames by type視頻圖片其他Impressions per video creative:90.9KImpressions per image creative:87.7KPopular SLG game advertisers in 2023Dragonheir:Silent GodsFirst Release Date:26/7/2023Total Deduplicated Creatives:19KBeast LordFirst Release Date:31/12/2022Total Deduplicated Creatives:12KWhiteout S

153、urvivalFirst Release Date:28/9/2022Total Deduplicated Creatives:33KMonthly on iOSMonthly on Android%of monthly new creativesNorth AmericanEuropeOceaniaJP&ROKSouth AmericaSoutheast AsiaAfricaSouth AsiaChinas HK,Macao&TWMiddle EastVideoImageOther48Mini-gameadvertisinghas been trending since itssudden

154、boom in 2022.Currently,parkourandtower climbing are stillthemosteffectiveandwidely accepted in mini-game advertising.Pattern 1A common formula forpopular creatives is“life-threatening+itemschoosing+problem-solving+deliberatefailure”.Pattern 2Gender-targeted flirting marketing is brilliantly effectiv

155、e on certain user groups.Besides sexy elements,the creatives often include dramatic stories about“the hero saves a beauty”,“a beauty is mistaken”,and so onPattern 3SLG Games Popular CreativesSource:SocialPeta-Ad Creatives,displaying the new and relatively popular creatives within the date range.Date

156、 Range:Jan.-Dec.2023SLG game creatives often rely less on game strategies and more on visual impact to attract people.Mini-game ad creatives that contain dramatic stories and begin with sexy or life-threatening elements can easily catch peoples eyes.Click to play the complete creative49Advertising I

157、nsights into SIM Games in 2023Source:SocialPeta Advertising Intelligence,Country/Region Analysis;the data were analyzed and sorted.Date Range:Jan.-Dec.202338%34%30%31%29%32%31%27%28%26%0.0 K0.5 K1.0 K1.5 K2.0 K2.5 K3.0 K3.5 K4.0 K4.5 K北美歐洲大洋洲 東南亞南美日韓港澳臺南亞中東非洲Creatives for SIM game advertisers in dif

158、ferent regions in 2023月均ios月均Android每月新素材占比In terms of impressions,SIM games video creatives topped all other types of creatives.Popular new games were mainly simulator,business simulation,and life simulation,among which idle business simulation was widely applicable.79.98%13.93%of new creatives for

159、 SIMgames by type視頻圖片其他Impressions per video creative:101.3KImpressions per image creative:110.7KPopular SIM game advertisers in 2023Pok mon SleepFirst Release Date:12/7/2023Total Deduplicated Creatives:2K早安總裁First Release Date:6/3/2023Total Deduplicated Creatives:8KHappy HospitalFirst Release Date:

160、22/12/2022Total Deduplicated Creatives:17KMonthly on iOSMonthly on Android%of monthly new creativesNorth AmericanEuropeOceaniaJP&ROKSouth AmericaSoutheast AsiaAfricaSouth AsiaChinas HK,Macao&TWMiddle EastOtherImageVideo50Commonheroinerevengestoriesareclichbutuseful,involvingunfaithfulhusbands,cheati

161、ngboyfriends,anddisloyal besties.Pattern 1A combination of a live-action short video and anin-gamesimulationofgamemechanics,thecreativeisamazinglyeffective.Pattern 2Many creatives can beformedbycombiningdifferentpatternsincluding“live-actionscenarios+dumped byboyfriends+in-gamebattles+you have beenp

162、laying a fake game”.Pattern 3SIM Games Popular CreativesSource:SocialPeta-Ad Creatives,displaying the new and relatively popular creatives within the date range.Date Range:Jan.-Dec.2023SIM games potential users are mostly female,and the creatives are mainly about dramas,novelty,and appreciation ofug

163、liness.Creatives for many simulator games often start with a live-action video which is followed by an in-gamesimulation of game mechanics.Click to play the complete creative51Advertising Insights into RPGs in 2023Source:SocialPeta Advertising Intelligence,Country/Region Analysis;the data were analy

164、zed and sorted.Date Range:Jan.-Dec.202339%42%38%43%37%44%46%32%33%33%0.0 K0.5 K1.0 K1.5 K2.0 K2.5 K北美歐洲大洋洲 東南亞南美日韓港澳臺南亞中東非洲Creatives for RPG advertisers in different regions in 2023RPGs basically can be divided into two groups:1.ACG gacha games;2.dark hard-core fantasy games.70.07%28.30%of new creat

165、ives for RPGs by type視頻圖片其他Impressions per video creative:66.2KImpressions per image creative:65.7KPopular RPG advertisers in 2023Honkai:Star Rail First Release Date:29/12/2021Total Deduplicated Creatives:19KMonster Hunter NowFirst Release Date:4/8/2023Total Deduplicated Creatives:3.1K合金彈頭：覺醒合金彈頭：覺醒

166、First Release Date:16/6/2023Total Deduplicated Creatives:27KMonthly on iOSMonthly on Android%of monthly new creativesNorth AmericanEuropeOceaniaJP&ROKSouth AmericaSoutheast AsiaAfricaSouth AsiaChinas HK,Macao&TWMiddle EastOtherImageVideo52The creative is a display of in-game AI portrait generation,h

167、ighlighting the games high degree of customization and bringing out the female characters gracefully slender figure in order to attract more people.Pattern 1A practical and widely applicable marketing pattern:live-action short video+local online celebrity cosplay+popular character appearance.Pattern

168、 2The whole gacha is live-streamed,highlighting thedroprateofimportantcards in game.Differentgacha creatives can begenerated by combiningthestreamersinstantreaction,suchasexaggeratedexpression,calming speech,or futuretraining of cards.Pattern 3RPGs Popular CreativesSource:SocialPeta-Ad Creatives,dis

169、playing the new and relatively popular creatives within the date range.Date Range:Jan.-Dec.2023Unlike SLG games,RPG creatives are often strongly associated with the gameplay and the games built-in controls,such as AI portrait generation,world map,gacha and other patterns for video creatives.Click to

170、 play the complete creative53Advertising Insights into Board Games in 2023Source:SocialPeta Advertising Intelligence,Country/Region Analysis;the data were analyzed and sorted.Date Range:Jan.-Dec.202338%35%31%31%29%28%26%29%26%25%0.0 K0.2 K0.4 K0.6 K0.8 K1.0 K1.2 K北美歐洲大洋洲 東南亞南美日韓港澳臺南亞中東非洲Creatives fo

171、r board game advertisers in different regions in 2023月均ios月均Android每月新素材占比Board mobile games reported more stable numbers of advertisers and creatives on iOS.Board games had a large target audience in North America and Africa.Social interaction is also a big selling point of board games.74.86%22.10%

172、of new creatives for boardgames by type視頻圖片其他Impressions per video creative:96.1KImpressions per image creative:95.8KPopular board game advertisers in 2023Hidden Objects First Release Date:20/3/2023Total Deduplicated Creatives:1.7KMONOPOLY GO!First Release Date:1/7/2022Total Deduplicated Creatives:2

173、6K麻將無雙麻將無雙First Release Date:4/2/2023Total Deduplicated Creatives:5.6KMonthly on iOSMonthly on Android%of monthly new creativesNorth AmericanEuropeOceaniaJP&ROKSouth AmericaSoutheast AsiaAfricaSouth AsiaChinas HK,Macao&TWMiddle EastOtherImageVideo54Criticalmoment+problem-solving+end infailurePattern

174、 1Thecreativecombinesgameplay andnostalgicbackground,amazinglyeffectiveonspecificgamers.Pattern 2Live-actionintroduction+gamedisplay+enthusiasticspeech+subtitle performance.Itsvery convincing.Pattern 3Board Games Popular CreativesSource:SocialPeta-Ad Creatives,displaying the new and relatively popul

175、ar creatives within the date range.Date Range:Jan.-Dec.2023Board game creatives focus on displaying game features and how social interaction is conducted through games.They are a wonderful combination of gaming and social interaction.Click to play the complete creative55Advertising Insights into Cas

176、ual Games in 2023Source:SocialPeta Advertising Intelligence,Country/Region Analysis;the data were analyzed and sorted.Date Range:Jan.-Dec.202337%33%30%31%32%29%28%29%26%24%0.0 K2.0 K4.0 K6.0 K8.0 K10.0 K12.0 K14.0 K北美歐洲大洋洲 東南亞南美日韓港澳臺南亞中東非洲Creatives for casual game advertisers in different regions in

177、 2023月均ios月均Android每月新素材占比Casual games reported the highest numbers of advertisers and creatives among all game genres.Popular new casual games featured Roguelike,parkour,and social interaction.80.89%14.13%of new creatives for casualgames by type視頻圖片其他Impressions per video creative:90.5KImpressions

178、per image creative:95.9KPopular casual game advertisers in 2023小妖問道First Release Date:7/8/2023Total Deduplicated Creatives:5.4KWeapon Craft RunFirst Release Date:13/3/2023Total Deduplicated Creatives:23KEggy PartyFirst Release Date:7/9/2023Total Deduplicated Creatives:2KMonthly on iOSMonthly on Andr

179、oid%of monthly new creativesNorth AmericanEuropeOceaniaJP&ROKSouth AmericaSoutheast AsiaAfricaSouth AsiaChinas HK,Macao&TWMiddle EastOtherImageVideo56Real-time recording of in-game content+sexy andflirtingPattern 1Trendycatchphrasesonline in foreign countries+ASMR sound effects+simulatedinteractiond

180、uringlivestreaming,displayingthegamescharm.Pattern 2Deliberatefailure+reactionstotheBGMrhythms+end in failure,encouraging people to tryit.Pattern 3Casual Games Popular CreativesSource:SocialPeta-Ad Creatives,displaying the new and relatively popular creatives within the date range.Date Range:Jan.-De

181、c.2023A casual games ad creatives are often entirely based on the games contents,except for some changes to the BGM and gaming mode.Casual games themselves are suitable materials for live-streaming.UGC ad creatives can spread at a dramatically high speed.Click to play the complete creative57Advertis

182、ing Insights into Casino Games in 2023Source:SocialPeta Advertising Intelligence,Country/Region Analysis;the data were analyzed and sorted.Date Range:Jan.-Dec.202340%40%37%42%55%29%30%42%27%29%0.0 K0.2 K0.4 K0.6 K0.8 K1.0 K1.2 K1.4 K1.6 K1.8 K北美歐洲大洋洲 東南亞南美日韓港澳臺南亞中東非洲Creatives for casino game adverti

183、sers in different regions in 2023月均ios月均Android每月新素材占比Casino games had a dominantly high percentage of creatives on Android.Old game advertisers remained on the charts for years without being surpassed by any new games.75.04%22.47%of new creatives for casino games by type視頻圖片其他Impressions per video

184、creative:61.9KImpressions per image creative:59.7KPopular casino game advertisers in 2023Jackpot WorldFirst Release Date:8/6/2018Total Deduplicated Creatives:188KCoin MasterFirst Release Date:4/4/2016Total Deduplicated Creatives:76KSolitaireFirst Release Date:29/10/2019Total Deduplicated Creatives:1

185、8KMonthly on iOSMonthly on Android%of monthly new creativesNorth AmericanEuropeOceaniaJP&ROKSouth AmericaSoutheast AsiaAfricaSouth AsiaChinas HK,Macao&TWMiddle EastOtherImageVideo58A trendy pattern on TikTok followed by a recommendation of the gamePattern 1Aromanticdramascenario combined withan in-g

186、ame story,whichmakesthegamemoreappealing.Pattern 2Realmoneyhasthestrongestimpactoncasino gamers.Pattern 3Casino Games Popular CreativesSource:SocialPeta-Ad Creatives,displaying the new and relatively popular creatives within the date range.Date Range:Jan.-Dec.2023Casino game creatives are often very

187、 simple,with convincing live-action and the lure of money.Click to play the complete creative59Marketing Insights into Hit Mobile Games in 20230560Chapter HighlightsAd creatives featured a combination of KOL live broadcasting and in-game scenes,engaging the attention of the audience,and also promise

188、d to have rewards such as“80Free Pulls”./01Card RPGs became the fastest growing,while“live broadcast+in-game scenes”was an effective pattern among popular creatives.Unlike other SLGs,the games popular creatives deliberately cut down on conflictsand focused on construction and amusing mini-game conte

189、nts./02Whiteout Survival released creatives focusing less on conflicts and more on construction.In the overseas market,live-action ad creatives were often distinctively high-qualityvideos containing a wonderful combination of in-game scenes and scenes of life./03Overseas social games favored live-ac

190、tion creatives or celebrity endorsement ads.61A Hit Card RPG in 2023Advertising DataFirst advertising date:November 2019Total deduplicated creatives:20.2KReleased in April 2023,the game won the“Best Mobile Game award at TGA 2023”.Honkai:Star RailAn ACG turn-based card game by miHoYoSource:SocialPeta

191、-Advertiser Analysis,displaying the new or relatively popular creatives within the date range.Date Range:Jan.-Dec.2023Curves of the Games Ad Creatives in 2023Video,92.02%Image,4.10%of Ad Creatives by Type中國澳門法國英國日本中國臺灣中國香港澳大利亞韓國加拿大美國Top 10 countries/regions by advertising0.0 K0.5 K1.0 K1.5 K2.0 K2.5

192、 K3.0 K1/12/13/14/15/16/17/18/19/110/111/112/10.0 K0.2 K0.4 K0.6 K0.8 K1.0 K1.2 KUSACanadaSouth KoreaAustraliaHong Kong(China)Taiwan(China)JapanUKFranceMacao(China)62Honkai:Star Rails Popular Active Ad Creative129.3KLikes24KEstimated conversionsAdvertised on:Estimated Impressions:29.8MFeatures:It fe

193、atures a combination of KOL live broadcasting and in-gamescenes,engaging the attention of the audience,and also promisesto have rewards such as“80 Free Pulls”.Source:SocialPeta-Advertiser Analysis,displaying the new or relatively popular creatives within the date range.Date Range:Jan.-Dec.2023Click

194、to play the complete creative63A Hit SLG in 2023Advertising DataFirst advertising date:September 2022Total deduplicated creatives:33.1KThe most outstanding and fast-growing new SLGWhiteout Survivala frozen apocalypse survival SLG by Century GamesSource:SocialPeta-Advertiser Analysis,displaying the n

195、ew or relatively popular creatives within the date range.Date Range:Jan.-Dec.2023Curves of the Games Ad Creatives in 2023Video,75.56%Image,23.06%of Ad Creatives by Type沙特阿拉伯法國日本泰國中國香港澳大利亞中國臺灣德國加拿大美國Top 10 countries/regions by advertising0.0 K0.5 K1.0 K1.5 K2.0 K2.5 K3.0 K1/12/13/14/15/16/17/18/19/11

196、0/111/112/10.0 K0.5 K1.0 K1.5 K2.0 K2.5 KSaudi ArabiaFranceJapanThailandHong Kong(China)AustraliaTaiwan(China)CanadaUSAGermany64Whiteout Survivals Popular Active Ad CreativeOct.2First release794.4KEstimated ImpressionsAdvertised on:Duration:74 daysFeatures:Unlike other SLGs,the games popular creativ

197、es deliberately cut down on conflicts and focused on construction and amusing mini-game contents.Source:SocialPeta-Advertiser Analysis,displaying the new or relatively popular creatives within the date range.Date Range:Jan.-Dec.2023Click to play the complete creative65A Hit Action Shooter Game in 20

198、23Advertising DataFirst advertising date:November 2022Total deduplicated creatives:13.0KSince its global release on 14 July,the game had been allocated with the most marketing efforts from Level Infinite,an international brand of Tencent,for the second half of the year.Arena BreakoutA hard-core imme

199、rsive shooter game by TencentSource:SocialPeta-Advertiser Analysis,displaying the new or relatively popular creatives within the date range.Date Range:Jan.-Dec.2023Curves of the Games Ad Creatives in 2023Video,72.54%Image,27.40%of Ad Creatives by Type新加坡中國臺灣法國巴西英國澳大利亞加拿大日本美國泰國Top 10 countries/region

200、s by advertising0.0 K0.2 K0.4 K0.6 K0.8 K1.0 K1.2 K1.4 K1.6 K1.8 K1/12/13/14/15/16/17/18/19/110/111/112/10.0 K0.5 K1.0 K1.5 K2.0 K2.5 K3.0 KThailandUSAJapanCanadaAustraliaUKBrazilFranceTaiwan(China)Singapore66Arena Breakouts Popular Active Ad Creative342Popularity344.5KEstimated ImpressionsAdvertise

201、d on:Duration:57 daysFeatures:Creatives with rhythmic BGMs are often effective and welcome.Many shooter games are inclined to have ad creatives that are fun to watch.Exciting games and funny ads work well together.Source:SocialPeta-Advertiser Analysis,displaying the new or relatively popular creativ

202、es within the date range.Date Range:Jan.-Dec.2023Click to play the complete creative67A Hit Board Game in 2023Advertising DataFirst advertising date:July 2022Total deduplicated creatives:26.3KThe game grossed over$1 billion in global revenue within 7 months after its release,becoming the biggest hit

203、 among all mid-core and light games overseas.MONOPOLY GO!A Monopoly-like board game by ScopelySource:SocialPeta-Advertiser Analysis,displaying the new or relatively popular creatives within the date range.Date Range:Jan.-Dec.2023Curves of the Games Ad Creatives in 2023Video,92.86%Image,6.24%of Ad Cr

204、eatives by TypeTop 10 countries/regions by advertising0.0 K0.5 K1.0 K1.5 K2.0 K2.5 K3.0 K3.5 K4.0 K1/12/13/14/15/16/17/18/19/110/111/112/10.0 K0.5 K1.0 K1.5 K2.0 K2.5 KUSACanadaAustraliaNetherlandFranceSingaporeNorwayUKBrazilGermany68MONOPOLY GO!s Popular Active Ad Creative58.8KEstimated conversions

205、11.8KEstimated ImpressionsAdvertised on:Release date:Jan.24,2023Features:In the overseas market,live-action ad creatives were oftendistinctivelyhigh-qualityvideoscontainingawonderfulcombination of in-game scenes and scenes of life.Source:SocialPeta-Advertiser Analysis,displaying the new or relativel

206、y popular creatives within the date range.Date Range:Jan.-Dec.2023Click to play the complete creative69A Hit Casual Game in 2023Advertising DataFirst advertising date:April 2022Total deduplicated creatives:60.5KWith its media buying far exceeding that of SLGs and its classic gameplay,the game remain

207、ed among Top 10 on the free game charts in many markets for a long time.Block Blast!A tile-matching casual game by Hungry StudioSource:SocialPeta-Advertiser Analysis,displaying the new or relatively popular creatives within the date range.Date Range:Jan.-Dec.2023Curves of the Games Ad Creatives in 2

208、023Video,96.59%Image,2.67%of Ad Creatives by Type韓國德國墨西哥澳大利亞英國加拿大巴西印度尼西亞印度美國Top 10 countries/regions by advertising0.0 K1.0 K2.0 K3.0 K4.0 K5.0 K6.0 K7.0 K1/12/13/14/15/16/17/18/19/110/111/112/10.0 K0.5 K1.0 K1.5 K2.0 K2.5 K3.0 K3.5 KUSAIndiaIndonesiaBrazilCanadaUKAustraliaMexicoGermanySouth Korea70

209、Block Blast!s Popular Active Ad Creative702Popularity797.1KEstimated ImpressionsAdvertised on:Duration:88 daysFeatures:Good ad creatives for classic casual games are often the hardestto get.Though it is often a display of how to play the game,thetrick is to add exciting moments and highlight the gam

210、esinnovations.Source:SocialPeta-Advertiser Analysis,displaying the new or relatively popular creatives within the date range.Date Range:Jan.-Dec.2023Click to play the complete creative71Overview of Key Marketing Cases of Mobile Games in 20230672Mini-Game Advertising,the most popular form of media bu

211、ying in 2023Since mini-game advertising was first applied,game companies have been bothered by problems including gamer frauds,poor union with main gameplay,dissatisfactory user acquisitions,and low user retention rates.Nowadays,mid-core and hard-core games are having lighter and lighter gameplay,an

212、d ACG minigames are booming.Having their many doubts dispelled,game companies embrace mini-game advertising with no hesitation.Mini-game advertising has evolved from“main game+mini-game”into“mini-game+”.2023 witnessed the full evolution and overall popularization of mini-game advertising.Mini-game a

213、d creatives have changed from awkwardly added mini-games to well-designed three-stage creatives.For example,the universally popular formula of“eye-catching start+gameplay display+deliberate failure”.The upgradable characters are usually male.It often starts with cheating and adultery,sexy beauties,h

214、eroic rescue,and other exciting elements,making direct visual impact.Tower-climbing creatives are different mainly in maps and directions of climbing.Sexy+Tower climbingGates and obstacles serve as temptations to the audience,engaging them in the creative.When the audience try to figure out a way,th

215、ey would wonder if that is a right way and how the creative will end.All the thinking and hesitation would be an immersive experience for the audience.Shooter+Hitting gates+XLive-action short video creatives suit the tastes of users on short-video platforms and attract non-core gamers to complete us

216、er conversion.Short videos often start with live-action playing of minigames and smoothly cut to in-game scenes.Live-action short video+PuzzleVarious immersive videos about popping pimples,squeezing out blackheads,teeth brushing,face washing and skin care are popular with people around the world.Won

217、derfully soothing audio+peaceful and quiet scenes together form the specially relaxing ASMR.Popping pimples+ASMR73Century Games Dragonscapes Adventure Regained Popularity Through Mini-GRing PuzzleASMRSaving Dog HeadsPushing BoxesOne Uninterrupted-Line DrawingOld games coming back:Published in Decemb

218、er 2022,Dragonplus hospital business simulation mobile game Happy Hospital became a big hit in 2023 thanks to ASMR mini-game advertising.The game achieved a total of over 5.3 million downloads in May and remained on the AppStore chart of Top 5 free games in the U.S.for one month.Similarly,Century Ga

219、mes farm business simulation mobile game Dragonscapes Adventure gained rising downloads and revenue 3 years later since it was published,thanks to its frequent updates of mini-game ad creatives,game ICONs,and images of inventory items.Monthly updates of mini-games:A game and its mini-game ad creativ

220、e used to be tightly bound together,for example,Evony and pin pulling,Hero Wars and tower climbing,X-Hero and saving dog heads.Game companies would release fixed mini-game creatives for a game continually within a year,in order to bind the games main gameplay with its mini-games.However,mini-games,j

221、ust like short videos,are oddly charming and addictive but very easy to copy and go out of fashion.However,Century Games thought out of the box and made a change by frequently updating at least10 mini-game creatives within just 1 year,including saving dog heads,ASMR,parking lot,ringpuzzle,pushing bo

222、xes,one uninterrupted-line drawing,and fried yogurt.The company generouslyupdated mini-games every month and released new ad creatives frequently for the purpose ofacquiring more users for its games.Click to play the complete creative74AIGC Has Sped up the Production of Ad CNew AI application inject

223、ed new vitality to the industry of globalmobile game creatives.Rapidly developed AI technology has broughtprofound changes to the production of mobile game advertisingcreatives,with the most significant changes to ad creatives contentcustomization,generation,and real-time optimization.A successful i

224、ntegration of AI and creatives production is very important to RPGs,especially MMORPGs which have a bigger share of media buying.An increase was observed in the share of image creatives for global mobile games in 2023,which was obviously a result of AIs wider application in the production of ad crea

225、tives.Image is the mainstream type of AIGC advertising creatives.However,during the image generation,it should be noted that:AI image-generators suck at generating images of hands,so try to avoid details of hands;Instead of tracking images,AI generates entirely new contents;No matter how you will us

226、e AI,you must make sure that your creatives are legal.After an image is generated,you can use tools such as LeiaPix to make it animated,so it can meet more advertising demands.SocialPetas NewFeature,AIGCFast generation of image creativesQuick updates of creatives through image-to-image generationMas

227、s production of hot creatives.Click to play the complete creative75Hot Minigames,Ready to Exploit the Overseas Markets in Note:Release dates are the dates when the games became available on App Store in Taiwan(China).Minigames were undoubtedly the most rapidly growing game genre among all games in C

228、hina in 2023.The WeChat minigames Fish Kingdoms and Chest Hero became big hits early this year,and reportedly grossed over$100 million in monthly revenue.In the middle of the year,37Games popular game 尋道大千 topped the WeChat chart of highest-grossing minigames for 3 consecutive months since its launc

229、h.At the end of the year,Chinese minigames were booming,with many gameplays appearing on various charts of minigames,including the above-mentioned popular idle and opening chests,and Slime,finding differences,and tower defense.Amid the fierce competition in China,minigames seemed to be actively prep

230、aring for their global launches.Their first destination was Chinas HK,Macao&TW,the closest to Chinas mainland game market.小妖問道 had strong performance,just like its version in Chinas mainland 尋道大千,to remain one of the top 20 best-selling games on App Store in Taiwan(China).Some games launched their v

231、ersions in markets other than Chinas HK,Macao&TW.For example,the“Fishlike”game 英雄你好狗 launched several versions in different regions:Oh My Dog(Europe and America),X Dogs(Southeast Asia),(South Korea).It is expected that hot minigames developed in China will launch their global versions to exploit the

232、 overseas markets in 2024.廣大大全新AIGC模塊Globalization of some hot minigames(gameplay)Game NameRelease DateGameplayDeduplicated creatives阿呆請出戰阿呆請出戰May 16Vampirelike5.1K英雄你好狗英雄你好狗June 29Fishlike7.6K鹹魚之王鹹魚之王July 20Fishlike1.9K小妖問道小妖問道Aug.23Opening chests5.7K甘道夫醒醒啦甘道夫醒醒啦Nov.13Idle tower defense11.1K爆梗找茬王爆梗

233、找茬王Nov.21Finding differences1.1K菇勇者傳說菇勇者傳說Nov.23Opening chests5.0K761.Data SourcesWith the assistance of the worlds biggest advertising intelligence and analysis tool,SocialPeta Data Team has provided you with insights into the mobile advertising data of global game market.We collect advertising dat

234、aby sampling worldwide,covering over 70 channels and nearly 70 countries and regions worldwide,and have captured a total of over 1.4 billion advertising data,with over 1 million ad data being updated by the hour eachday.Based on such huge data,we can gain insights into the advertising market trends.

235、2.Data Cycle and IndicatorsOverall date range of the report:Jan-Dec 2023For specific data indicators,please see the notes on each page.3.Copyright NoticeAll tests,images,and graphics contained in this report are protected by the relevant trademark and copyright laws.Some texts and data are public in

236、formation and their copyrights are owned by their original creators.Noorganization or person shall copy or distribute,in whole or in part for any purpose,any portion of this report without approval from our company.The copyrights of all creatives mentioned in this report are owned by therespective a

237、dvertisers.Any unauthorized use of this report for commercial activities is a breach of the Copyright Law of the Peoples Republic of China and other relevant laws and regulations as well as the relevantprovisions of the International Convention.4.DisclaimerThe industry data and market forecasts pres

238、ented in this report are based on the data captured by SocialPeta Data Team and estimated by using a statistical forecasting model combined with research methods such as deskstudy and industry interviews.Limited by the research methods and data resources,this report can only be used as reference mat

239、erial.Our company shall have no liability for any data or points of view in this report.SocialPeta shall hold no responsibility for any legal consequences resulting from any action taken by any organization or individual by using or based on the above data information,and the organization or individ

240、ual shalltake full responsibility for any disputes or legal liabilities arising therefrom.5.Concerned Countries and Regions(based on the distribution area of SocialPetas products,not the actual geographical distribution)North America:USA,Canada,Mexico,PanamaEurope:Turkey,France,Germany,United Kingdo

241、m,Italy,Spain,Netherlands,Norway,Poland,Portugal,Belgium,Switzerland,Austria,Romania,Sweden,Greece,Denmark,Luxembourg,Ireland,FinlandJP&ROK:Japan,South KoreaChinas HK,Macao&TW:Hong Kong(China),Macao(China),Taiwan(China)Southeast Asia:Thailand,Indonesia,Singapore,Malaysia,Vietnam,Philippines,Cambodia

242、Oceania:Australia,New ZealandSouth Asia:India,PakistanMiddle East:Bahrain,Qatar,Saudi Arabia,UAE,Azerbaijan,Lebanon,Kuwait,Israel,Oman,Iraq,MoroccoSouth America:Brazil,Chile,Argentina,Colombia,Peru,Venezuela,ParaguayAfrica:Egypt,Kenya,Nigeria,Angola,South Africa,Algeria,Libya,Senegal,Ivory Coast76D5.1M771.4BAd Creatives1.2MDaily UpdatesFollow SocialPeta on LinkedIn For more latest information and insightful reports about mobile apps78THANKSP R O D U C E D B Y S O C I A L P E T A