Sensor Tower：2022年日本移動游戲市場洞察報告（42頁）.pdf

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1、2022?Sensor Tower Copyright Reserved 20222?03-?/?04-?11-?15-?18-?RPG?23-?26-?&?36-?2022 Sensor Tower Inc.-All Rights Reserved|3Sensor Tower?/?2022?App Store?Google Play?RPG?SECTION ONE?Sensor Tower Copyright Reserved 202250?40?80?120?160?200?Apple StoreGoogle Play?2020?2021?2022?18%?147?2019?Apple S

2、tore?60%?Sensor Tower?App Store?Google Play?IAP?(?)?2022?12?:Sensor Tower?Sensor Tower Copyright Reserved 20226?2?4?6?8?10?Apple StoreGoogle Play?即?2019?2021?2022?6.4?2021?10%?Apple Store?57%?Sensor Tower?App Store?Google Play?Google Play?2022?12?:Sensor Tower?Sensor Tower Copyright Reserved 20227?A

3、R?0?20?40?60?80?2022?-?RPG?創?RPG?2022?67?47%?14%?創?Sensor Tower?App Store?Google Play?IAP?(?)?2022?12?:Sensor Tower?Sensor Tower Copyright Reserved 20228?AR?0.4?0.8?1.2?2022?-?Sensor Tower?App Store?Google Play?Google Play?2022?12?:Sensor Tower?Count Masters?創?2022?1.1?25%?2022?15%?憑?Sensor Tower Co

4、pyright Reserved 20229?2022?12?100?:Sensor Tower?100%?2018?19%?2022?36%?2022?37%?Top?%?%?%?%?%?%?略?Sensor Tower Copyright Reserved 202210本市場熱游 加更多Meta特征?2022?12?100?:Sensor Tower?再?Meta?2022?90%?60%?再?Meta?Top?Meta?%?%?%?%?%?%?SECTION TWO?2022 Sensor Tower Inc.-All Rights Reserved|12?CyberAgent?mixi

5、?-?Aniplex?AKonami?WalkSQUARE ENIXPokmon GONiantic?Count MastersTap?PlayLINE:Disney Tsum TsumLINEONE PIECE Bounty RushBANDAI NAMCOFishdomPlayrixSurvivor!.io?MOBILESQUARE ENIX?AR?RPG?Tap AwayPopcore Games?2022?(MAU)?Top?2022?12?2022?:Sensor Tower?SEGA?WFS12?LINE:Disney Tsum TsumLINE?mixiPokmon GONian

6、tic?PONOS?SEGA?GungHo?CyberAgentLINE POKOPOKOLINESEasybrainToon BlastPeak Games?MAU?GungHo?Z?BANDAI NAMCO 2022 Sensor Tower Inc.-All Rights Reserved|?WFSSurvivor!.io?MOBILESQUARE ENIXONE PIECE Bounty RushBANDAI NAMCOApex?Electronic Arts&?OAK TECHNOLOGY?Behaviour Interactive&?2022?Top?WFS?KonamiPuzzl

7、es&Survival?Lineage WNCSOFT?ONE PIECE Bounty RushBANDAI NAMCO?MementoMori:AFKRPGBank of Innovation?13Tap AwayPopcore Games?Konami?2022?12?2022?:Sensor Tower?AR?RPG?2022 Sensor Tower Inc.-All Rights Reserved|14?CyberAgentBANDAI NAMCOSQUARE ENIXKonamimixiSony CorporationGungHo?NAVER CorpSEGA?2022?12?N

8、IKKE?Shift Up?Level Infinite創?:Sensor Tower?2022?Top?WFS?NCSOFTBank of InnovationNpixel?mixi?2022?10?5?2?3?4?2022?90%?CNCNCNCNCNCNSECTION THREE?2022 Sensor Tower Inc.-All Rights Reserved|?Sandwich RunnerDWANGOSnow Race!CyberAgentBall Run?KAYACMuscle Race?DCyberAgentPark MasterKAYACeFootball?KonamiBa

9、lloon Crusher:Shoot?em allKAYACTra?c Run!:Driving GameGeisha Tokyo Entertainment?IP?2022?Top?Z?BANDAI NAMCO?BANDAI NAMCOeFootball?KonamiFire Emblem HeroesNintendo?KonamiMario Kart TourNintendoPokmon Masters EXDeNA?:?BANDAI NAMCO?PONOS?16Rescue Cut-Rope PuzzleITISAKURA School SimulatorGarusoft Develo

10、pment?-?Aniplex?2022?12?2022?:Sensor Tower?AR?RPG?Sensor Tower Copyright Reserved 202217?%?%?%?%?%?%?(?)?%?%?%?%?%?%?好?2022?Top?20%?2022?Top?20%?19%?好?18%?Sensor Tower?App Store?Google Play?IAP?(?)?Sensor Tower?App Store?Google Play?Google Play?2022?12?/?100?:Sensor Tower?SECTION FOUR?RPG?Sensor Tow

11、er Copyright Reserved 202219?RPG?RPG查?即?RPG?2020?31%?2021?38%?RPG?2022?RPG?28%?查?RPG?16%?RPG?RPG?RPG?Sensor Tower?App Store?Google Play?IAP?(?)?2022?12?:Sensor Tower?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?RPG?RPG?RPGMMORPG科?RPG?RPG?2022 Sensor Tower Inc.-All Rights Reserve

12、d|1?TACTSQUARE ENIX?BANDAI NAMC?終?23451科?Lineage WNCSOFT?COLOPL?23451?RPG?mixi23451?-?AniplexRomancing SaGaSQUARE ENIXFFBE?SQUARE ENIXEvertaleZigZaGame?SQUARE ENIX23456?CyberAgentSLIME-ISEKAI MemoriesBANDAI NAMC?Netmarble789106Jump?NAVER Corp?DeNAEmpires&PuzzlesTake-Two InteractivePuyopuyo!QuestSEGA

13、?CyberAgent789106?Grams?WFS?SQUARE ENIX?SQUARE ENIX?BANDAI NAMCO789106Gran SagaNpixelGuardian TalesKakao GamesHero WarsNEXTERS?Lineage?MNCSOFT7891020?RPG?2022?RPG?CyberAgent?WFS?Re:DiveCygames?mixi?GungHoPuzzles&Survival?Z?BANDAI NAMCO?RPG?RPG?RPG?RPG?2022?12?:Sensor Tower?Sensor Tower Copyright Res

14、erved 202221?4X?查?4X?2021?2022?4X?54%?MOBA?2022?憑?4.5%?MOBA?MOBA?24%?X?Sensor Tower?App Store?Google Play?IAP?(?)?2022?12?:Sensor Tower?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?X?MOBA?&?2022 Sensor Tower Inc.-All Rights Reserved|1?Age of Origins?KOEI TECMO GAMES?IG

15、G23451?&?COMPASS?NHN Corp?DMM.com23451?KonamiShadowverseCyberAgent?CyberAgent?KonamiDUEL MASTERS PLAYSTAKARATOMY ENTAMEDIA23451?Asobism?ponos corporation23456?Six WavesEvonyTOP GAMESState of Survival?789106?ONLINEDMM.com?SQUARE ENIXMagic:The Gathering ArenaHasbroMighty PartyPANORAMIK GAMES?ZEROBushi

16、road789106Kingdom:Seven FlagsBANDAI NAMCO?KOEI TECMO GAMESLINE RangerNAVER Corp789106?Brawl StarsSupercellClash of ClansSupercellMobile Legends:Bang Bang?Liberent7891022?X?Valor Legends?In?nite Galaxy?Art of WarFastone GamesClash RoyaleSupercell?DELUXE GAMES?MOBILESQUARE ENIX2022?4X?2022?12?:Sensor

17、Tower?SECTION FIVE?Sensor Tower Copyright Reserved 202224?2019?2022?100?2019?23?2022?35?8?4X?Top?2022?12?100?:Sensor Tower?2022 Sensor Tower Inc.-All Rights Reserved|25?科?Puzzles&Survival?!Music?&?終?Puzzles&Survival?查?&?終?State of Survival?2022?2022?2022?12?5000?2022?Top?RPG?2022?12?2022?:Sensor Tow

18、er?SECTION SIX?:?Sensor Tower Copyright Reserved 202227?:?:WFS?:2.1?+?WAIFU?D?RPG?RPG?略?Meta?:Feb-?:300?0?1000?2000?3000?4000?0?100?200?300?Feb-?Mar-?Apr-?May-?Jun-?Jul-?Aug-?Sep-?Oct-?Nov-?Dec-?2022?12?:Sensor Tower?Sensor Tower Copyright Reserved 202228?IP?WAIFU?CyberAgent?2021?2?IP?17?2022?2?WFS?

19、Key?IP?同?再?2022?WAIFU?Feb?Feb?(?)WFS(?)CyberAgent(?)?RPG?RPG?WAIFU?WAIFU?D?D?IP?IPApple Store?.?.?略?略?Meta?2022?12?:Sensor Tower?Sensor Tower Copyright Reserved 202229?32?68%?18-24?22%?16%?(?)?(%)?%?%?%?Sensor Tower?Apple Store?:Sensor Tower?2022 Sensor Tower Inc.-All Rights Reserved30?:Sensor Tower

20、?2022?SECTION SIX?:?Sensor Tower Copyright Reserved 202232?:?:?:5600?+?D?RPG?RPG?略?Meta?:Apr-?:110?+?%?%?%?%?%?%?2022?12?:Sensor Tower?Sensor Tower Copyright Reserved 202233?2021?4X?2?2022?4?同?2022?12?:Sensor Tower?Apr?May?(?)?(?)?(?)?RPG?X?D?D?Apple Store?.?.?略?略?Meta?Sensor Tower Copyright Reserve

21、d 202234?32?1:1?Sensor Tower?Apple Store?:Sensor Tower?(?)?(%)?%?%?%2022 Sensor Tower Inc.-All Rights Reserved35?:Sensor Tower?SSR?2022?創?SSR?2022 Sensor Tower Inc.-All Rights Reserved|?2022?RPG?2018?IP?RPG?4X?2022?36?Sensor Tower Copyright Reserved 202237?App Store?99%Sensor Tower是家領先可靠的企業移動市場洞察咨詢服

22、務平臺，旨在向全球的企業、發商和開發者 們提供移動應在全球市場的綜合數據表現、戶使情況以及告營銷趨勢等多企業級服務。Sensor Tower 簡介?API?App Store?Google Play?5%?2022 Sensor Tower Inc.-All Rights Reserved|Sensor Tower?終Store Intelligence?&?App Intelligence 應情報 Ad Intelligence 告情報 Usage Intelligence 使情報 App Teardown 應拆解 Consumer Intelligence 戶情報 38?DAU/MAU?S

23、DK?SDK?2022 Sensor Tower Inc.-All Rights Reserved|Sensor Tower?Sensor Tower?憑?sensortower- Tower Copyright Reserved 202240SensorTower?Sensor Tower?L O N D O NS A N F R A N C I S C OK O R E AC H I N A?:sensortower- ?Sensor Tower Copyright Reserved 202241?2261 Market Street#4331 San Francisco,CA 94114

24、 USAOur Offices501 Santa Monica Blvd#301,Santa Monica,CA 90401 USANorth America3rd Floor,Hend House 233 Shaftesbury Ave London WC2H 8EE United KingdomEMEANN Building,1-7-7 Jinnan,Shibuya-ku,Tokyo 150-0041 JapanJapan38F,CTF Finance Centre,No.6 Zhujiang Dong Road,Tianhe District,Guangzhou,510623 ChinaChinaGuanghua Ocean International Center,10 Jintong Rd(W.),Tower AB,7/F,Chaoyang,Beijing,100020 China66 Chungmin-ro Songpa-gu,Seoul Republic of KoreaKorea135 Madison Avenue New York,NY 10016 USA