從數據到行動：利用 CDP 和跨渠道個性化層增強您的工具包.pdf

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1、From data to activationStrengthen Your Toolkit with a Strengthen Your Toolkit with a CDP and a CrossCDP and a Cross-Channel Channel Personalization LayerPersonalization LayerWe are.Jan SkovCo-founder,Raptor ServicesSimone VestergaardPartner Director,Raptor ServicesLoadingRight peopleRight peopleRigh

2、t time Right time Right messageRight messageTransactionsSurvey resultsE-mailCRM dataBehavioral dataAI calculationsLoyalty Club IDPhone numberUse case The who,why,what and whenFocus on the Focus on the goalsgoalsImproving the customer experienceGreater insight of customer dataCreating 360customer pro

3、filesIncrease conversionsIncrease avg.Order valueIncrease profitabilityIncrease retentionIncrease the engagementCreate relevant conversationsUse casesIdentify persons who are interested in wintersport and target them with a relevant message,to increase the conversion rateSophie CollinsMarketing Mana

4、gerTarget high value customers in risk of churning,to extend their customer lifetime valuePeter MonroeChief Revenue Officer LoadingLoading completecompleteDescription automatically generatedWant to know more?Commercial CertificationLearn about the CDP from a commercial point of view,and we will stre

5、ngthen you with more knowledge about how to sell and scope the Raptor CDP.Implementation CertificationLearn about the CDP from a technical point of view,with focus on the implementation process and how to ingest data with the Data Manager.February 4th:1pm-3pmApril 8th:1pm-3pmFebruary 6th:1pm-4pmApril 10th:1pm-4pmThankThank youyou