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2023-2027年中國微短劇市場規模及預測-行業數據

2023-2027年中國微短劇市場規模及預測
2023-2027年中國微短劇市場規模及預測
短劇作為新興“內容載體”，頗受品牌客戶與媒體平臺的青睞。DataEye 數據顯示，2024年中國微短劇市場規模達 504 億，預計 2025 年將超過 680 億，2027 年將突破 1000 億。從具體的品牌來看，電商平臺淘天系是 2024 年品牌短劇最大廣告主，除去以合集的方式展現的短劇有 40 部。三九藥業贊助了 28 部品牌短劇。短劇投放的美妝品牌較多，OLAY 投放 12部，韓束投放 11 部。
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2023-2027年中國微短劇市場規模及預測_第1頁
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所屬報告： 引力傳媒-公司研究報告-技術與創意驅動賦能成長再啟航-250411（35頁）.pdf
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