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25Q1廣告市場整體TOP10行業（大類）廣告花費變化（%）-行業數據

25Q1廣告市場整體TOP10行業（大類）廣告花費變化（%）
25Q1廣告市場整體TOP10行業（大類）廣告花費變化（%）
從行業角度來看，2025 Q1 廣告行業整體相對平淡。根據 CTR 媒介智訊的數據顯示25Q1 廣告市場整體同比下降 0.4%，細分行業看，2025Q1 娛樂及休閑、化妝品/浴室用品、觸電通信、個人用品等廣告花費同比均呈現雙位數增長。
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25Q1廣告市場整體TOP10行業（大類）廣告花費變化（%）_第1頁
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25Q1廣告市場整體TOP10行業（大類）廣告花費變化（%）_第2頁
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25Q1廣告市場整體TOP10行業（大類）廣告花費變化（%）_第3頁
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25Q1廣告市場整體TOP10行業（大類）廣告花費變化（%）_第4頁
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25Q1廣告市場整體TOP10行業（大類）廣告花費變化（%）_第5頁
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25Q1廣告市場整體TOP10行業（大類）廣告花費變化（%）_第6頁
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25Q1廣告市場整體TOP10行業（大類）廣告花費變化（%）_第7頁
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25Q1廣告市場整體TOP10行業（大類）廣告花費變化（%）_第11頁
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25Q1廣告市場整體TOP10行業（大類）廣告花費變化（%）_第28頁
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25Q1廣告市場整體TOP10行業（大類）廣告花費變化（%）_第29頁
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25Q1廣告市場整體TOP10行業（大類）廣告花費變化（%）_第30頁
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25Q1廣告市場整體TOP10行業（大類）廣告花費變化（%）_第31頁
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25Q1廣告市場整體TOP10行業（大類）廣告花費變化（%）_第32頁
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所屬報告： 傳媒行業2024年年報及2025年一季報回顧：韌性凸顯AI加速內容成王-250516（28頁）.pdf
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