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2022–2023年H1手游買量激活率走勢-行業數據

2022–2023年H1手游買量激活率走勢
2022–2023年H1手游買量激活率走勢
2023上半年手游買量激活率曲線波動較大，其中，1月和4月激活率較高，峰值出現在1月

“假期流量”仍是影響激活率的重要因素，與2022下半年的低迷態勢相比，今年1月手游買量激活率出現了明顯提升，春節假期對買量效果產生了積極的促進作用

但總體上看，2023上半年手游買量激活率仍不及去年同期
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2022–2023年H1手游買量激活率走勢_第1頁
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2022–2023年H1手游買量激活率走勢_第3頁
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2022–2023年H1手游買量激活率走勢_第7頁
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2022–2023年H1手游買量激活率走勢_第8頁
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2022–2023年H1手游買量激活率走勢_第12頁
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2022–2023年H1手游買量激活率走勢_第18頁
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2022–2023年H1手游買量激活率走勢_第19頁
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2022–2023年H1手游買量激活率走勢_第20頁
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2022–2023年H1手游買量激活率走勢_第21頁
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2022–2023年H1手游買量激活率走勢_第22頁
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所屬報告： 熱云數據&游戲葡萄：2023上半年中國內地手游買量白皮書（68頁）.pdf
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