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孩子王會員類型及權益-行業數據

孩子王會員類型及權益
孩子王會員類型及權益
會員制深挖單客價值，拉長用戶生命周期。為深度挖掘客戶價值，公司打造了從“互動產生情感一情感產生黏性一黏性帶來高產值會員一高產值會員口碑影響潛在消費會員”的整套單客經濟模型，并在全業務體系推廣，會員能夠從孩子王獲得從孕前到孕后育兒全周期的相關產品和服務，并且期間建立與孩子王的情感粘性。2018 年公司推出了黑金會員制度，即付費會員制，黑金 PLUS 會員享受的特權包括返現、滿減優惠、會員專享價格等，還能獲得 24 小時在線的育兒咨詢服務。公司會員數量不斷提升，從 2020 年的 4200 萬增
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孩子王會員類型及權益_第1頁
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孩子王會員類型及權益_第2頁
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孩子王會員類型及權益_第3頁
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孩子王會員類型及權益_第4頁
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孩子王會員類型及權益_第5頁
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孩子王會員類型及權益_第6頁
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孩子王會員類型及權益_第7頁
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孩子王會員類型及權益_第8頁
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孩子王會員類型及權益_第9頁
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孩子王會員類型及權益_第10頁
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孩子王會員類型及權益_第51頁
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孩子王會員類型及權益_第52頁
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孩子王會員類型及權益_第53頁
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所屬報告： 孩子王-公司研究報告-深耕母嬰零售加速AI融合多線擴張-250313（42頁）.pdf
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