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YouTube發展歷程-行業數據

YouTube發展歷程
YouTube發展歷程
推出 YouTube Shorts，但短視頻領域相距 TikTok甚遠。在 2017 年和 2020 年分別推出 YouTube Reels（后更名 Stories，23 年 6 月停用）和 YouTube Shorts。自 2021 年以來，Shorts 觀看次數顯著增長，截至 2023Q3，其 MAU 超 20 億，日瀏覽量超過 700 億次。但目前 Shorts 收益仍相對較低，每千次展示的收入僅約為 0.4 美元，遠低于中長視頻每千次展示約18 美元的收入，收入潛力仍尚待開發。
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YouTube發展歷程_第12頁
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YouTube發展歷程_第13頁
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YouTube發展歷程_第47頁
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YouTube發展歷程_第48頁
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YouTube發展歷程_第53頁
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YouTube發展歷程_第54頁
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所屬報告： 谷歌-美股公司研究報告-AI征途換檔提速云業務驅動成長-240311（53頁）.pdf
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