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2023大學生男女生防曬消費差異（單位%）-行業數據

2023大學生男女生防曬消費差異（單位%）
2023大學生男女生防曬消費差異（單位%）
根據調研數據，女生防曬消費在150-300元、300-500元、500元以上區間段的比例明顯高于男生，女生防曬消費普遍高于男生。不過在男生中，依然有近半數（48.3%）的男生防曬消費達到150元以上。男士防曬的需求在持續增加。
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所屬報告： 校果研究院：2023大學生夏日消費洞察報告（46頁）.pdf
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