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2023大學生購買決策影響因素（單位%）-行業數據

2023大學生購買決策影響因素（單位%）
2023大學生購買決策影響因素（單位%）
66.2%的人在做購買決策時，會主要參考“身邊同學朋友推薦”，隨后才是“社交平臺博主種草推薦”和“商品評論”。對于高校年輕消費者而言，身邊熟人的推薦遠比陌生人的話語更值得信任。
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所屬報告： 校果研究院：2023大學生夏日消費洞察報告（46頁）.pdf
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