Google&Shopify：20222中國跨境電商DTC指南（57頁）.pdf

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1、DTCContentDTC Shopify 5DTCDTC(Direct-To-Consumer)DTC11 DTC DTCDTCDTCDTC DTCDTC1 DTC DTC5DTC 2，2021 DTC，Apr，2021，68.1%53.8%37.4%ShopifyGoogle 2DTCDTCDTCDTC DTC ShopifyShopify 175Shopify 142 Shopify，DTC7ShopifySaaSShopifyShopifyShopify2 Shopify，DTC8USD$29/USD$79/USD$299/2515Shopify2 Shopify，DTC9Shopif

2、yShopify PlusUSD$2,000ShopifyShopifyLitePlusBuy ButtonPOSShopify PlusShopify PlusShopify Plus2 Shopify，DTC017 10Shopify72 Shopify，DTC112022 11 17 7 14 2 Shopify，DTC125 6 10 7 216 19 CD250 14 2 Shopify，DTC13ShopifylogoHatchfullogologologologo2 Shopify，DTC142 Shopify，DTC15ShopifyShopifyShopifyShopifyS

3、hopifyShopify2 Shopify，DTC1612345ShopifyInstagram2 Shopify，DTC17ShopifyGoogleShopifyGoogle ChannelGoogle Merchant CenterGoogleGoogleGoogleYouTube ShopifyGoogle AdsGoogleGoogle ChannelROICNY￥3000CNY￥3000Shopify(Shopify Email)2500Shopify（Shopify Marketing）Google Channel 2 Shopify，DTC18Shopify Shipping

4、ShopifyShopify PaymentsPayPal2 Shopify，DTC192 Shopify，DTC20ShopifyShopifyGoogle ShopifyShopifyDTCShopifyShopify GoogleShopify53 5DTC2253 5DTC231/21236453 5DTC242/2PDF79101183 5DTC25PC1/21236453 5DTC262/27893 5DTC271/21236453 5DTC2/228PayPalShopify PaySSL789103 5DTC29123453 5DTC3070%1236453 5DTC31Sho

5、pifyGoogle4 DTC33Google Ads DTC60Google Ads3,0003,000 ShopifyGoogle ChannelGoogle Merchant CenterShopify“Google”Google AdsGoogle4 DTC34Google Channel Shopify Google ChannelGoogle Shopify 1-1ShopifyShopify1-2Google1/94 DTC35Google2/91-3“Google”，1-4“Google 4 DTC36Google3/91-51-64 DTC37Google2-1GoogleG

6、oogle2-2Google4/94 DTC382-3Google5/9ShopifyGoogle4 DTC39Google6/92-4Google Merchant Center2-512Google Merchant Center124 DTC40Google7/92-62-7Google Merchant Center4 DTC41Google8/92-82-94 DTC42Google9/92-104 DTC43GoogleGoogle Ads1/53-13-212Google Ads124 DTC44GoogleGoogle Ads2/53-33-4Google Ads4 DTC45

7、GoogleGoogle Ads3/53-53-64 DTC46GoogleGoogle Ads4/53-73-8Shopify4 DTC47GoogleGoogle Ads5/53-9ShopifyGoogle Ads4 DTC48GoogleGoogle Merchant Center1/24-1Google Merchant CenterGoogle Merchant Center4-24 DTC49GoogleGoogle Merchant Center2/24-3Google Ads4-44 DTC50GoogleGoogle AdsGoogle4 DTC51CPA 1036ROIT

8、IPS30ROASCPAtROAStCPA 14 DTC52Google Ads2-3343015tROASROI4 DTC53Shopify8,000+Bulk DiscountsCSVBulk DiscountsAftershipShopifyProduct ReviewsShopify Product ReviewsAftershipShopify 4 DTC54DTCShopify MarketsShopify MarketsShopify Payments4 DTC55Shopify PaymentsAdvanced ShopifyShopify PlusShopify Markets ShopifyShopify Payments133Shopify Payments204 DTC56GoogleDTCShopifyGoogleGoogle Channel 11DTC