AppGrowing&游戲日報：2023全球手游移動廣告趨勢洞察報告（84頁）.pdf

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1、IEC GlobalTripledot StudiosTapNationMoon Active朝夕光年MatchinghamGamesOneSoftSayGamesPlayrixIGGRollic GamesVoodooEasybrainHomaCrazy LabsAzur Games昆侖萬維點點互動友塔游戲iKame莉莉絲游戲Supersonic星合互娛VNGFunPlus三七互娛君海游戲Bravestars Games米哈游ScopelyUPWAKE.ME露珠游戲King博樂科技冰川網絡YSO CorpDream Games微派網絡龍創悅動MiniclipEvonyRise of Cast

2、les:Fire and WarHero Wars-Fantasy idle RPGHero Wars:AllianceRagnarok Origin GlobalEpic Heroes:Teleport ManDragonheir:Silent GodsAge of Apes戀戀清庭:邂逅月光魔盜團1945-Airplane shooting gameWar Robots Multiplayer BattlesSurvivor!.ioPUBG MOBILEGoing BallsCrowd Evolution!Mobile Legends:Bang Bang月光魔盜團Race Master 3

3、D-Car RacingFarlight 84TownshipGenshin ImpactHonkai:Star RailSurvivor!.ioHero Wars-Fantasy idle RPGRagnarok Origin GlobalSky UtopiaAnimal Kingdom:Treasure Raid!Legend of Slime:Idle RPGZombie Waves-shooting gameMONOPOLY GO!Onet Puzzle-Tile Match GameCar Parking:Traffic Jam 3DTravel Town-Merge Adventu

4、reTwo Dots:Brain Puzzle GamesHappy Color Art Coloring BookTap Color Pro:Color By NumberJigsaw Puzzles for Adults HDYalla Ludo-Ludo&DominoIndia vs Pakistan Ludo OnlineCash Tornado Slots-CasinoJackpot World-Slots CasinoCash Club Casino-Vegas Slots明星捕魚-麻將明星3缺1Cash Frenzy-Casino SlotsLotsa Slots-Casino

5、Games麻將 神來也麻將臺灣16張、麻雀麻將 明星3缺1-16張Mahjong、Slot、PokerGamePoint Bingo-Bingo gamesGolden HoYeah-Casino SlotsTownshipGardenscapesRoyal MatchCandy Crush SagaCoin Master超能世界HomescapesBall Sort PuzzleTriple Tile:Match Puzzle GameDrift ParkPixel Art-Color by NumberBlock Blast!GardenscapesRoyal MatchCandy Cru

6、sh SagaFishdomNumber Match-number gamesFlashback:Tricky Fun RiddlesGet Color-Water Sort PuzzleMedieval Merge:Epic AdventureDragonscapes AdventureIdle Lumber Empire歡樂大東家戀戀清庭:邂逅Rent Please!-Landlord SimGold&Goblins:Idle MergerAirlines Manager-Tycoon 2023Chapters:Interactive StoriesBitLife-Life Simulat

7、orMagicabin:Witchs AdventureLords Mobile:Kingdom WarsViking RiseThe Grand MafiaDoomsday:Last SurvivorsStormshot:Isle of AdventureEvony:The Kings ReturnLast Fortress:UndergroundRise of Empires:Ice and FireThe Ants:Underground KingdomMafia City20.3%15.3%10.5%9.4%7.1%5.6%5.1%3.8%3.5%2.6%+0.3pp益智解謎+0.1p

8、p聚會游戲+0.1pp音樂+0.1pp冒險+0.1pp休閑+0.0pp教育-0.1pp桌面-0.1pp街機-0.2pp文字-0.2pp競速-0.2pp卡牌-0.3pp問答-0.3pp體育-0.6pp模擬-0.7pp娛樂場-1.7pp策略-1.7pp動作-1.9pp角色扮演+1.2pp益智解謎+0.9pp策略+0.7pp角色扮演+0.6pp模擬+0.5pp娛樂場+0.3pp桌面+0.3pp教育+0.2pp文字+0.1pp冒險+0.1pp音樂+0.0pp體育+0.0pp問答+0.0pp聚會游戲-0.2pp卡牌-0.5pp競速-0.8pp動作-2.9pp休閑-3.4pp街機03006009001月2

9、月3月4月5月6月7月8月9月10月11月12月預約轉上線開始預約34.8%12.1%12.0%9.0%7.9%5.4%4.8%4.7%2.7%1.6%1.2%0.8%0.7%0.7%0.4%0.3%0.3%0.3%0.0%10.0%20.0%30.0%40.0%Last Fortress:UndergroundBraindomTownshipGardenscapesBraindom 2Stormshot:Isle of AdventureFishdomThe Grand MafiaWar RobotsFlashbackBraindom 3Block Blast!Mafia CityDrago

10、nscapes AdventureGalaxigaWoodokuDraw Puzzle:Tricky Brain TestHomescapesNumber MatchGet ColorState of SurvivalGenshin ImpactEvonyMedieval MergeRise of EmpiresIdle Lumber EmpireDoomsday:Last SurvivorsCrowd Evolution!Call of DragonsChapters:Interactive Stories20.0%12.8%10.5%8.2%7.9%6.4%6.2%5.6%4.0%3.6%

11、+2.0pp休閑+1.1pp街機+0.7pp模擬+0.4pp競速+0.2pp冒險+0.2pp音樂+0.1pp文字+0.1pp益智解謎+0.1pp教育+0.0pp體育+0.0pp問答+0.0pp聚會游戲-0.2pp桌面-0.2pp娛樂場-0.5pp卡牌-1.2pp動作-2.5pp策略-6.6pp角色扮演+0.6pp策略+0.3pp教育+0.2pp冒險+0.0pp問答+0.0pp聚會游戲+0.0pp音樂-0.1pp文字-0.1pp競速-0.1pp桌面-0.2pp模擬-0.2pp體育-0.2pp休閑-0.3pp娛樂場-0.3pp動作-0.4pp角色扮演-0.7pp益智解謎-1,4pp卡牌-1.8pp

12、街機030060090012001月2月3月4月5月6月7月8月9月10月11月12月預約轉上線開始預約38.7%13.2%9.0%8.5%7.5%5.6%5.4%3.3%2.6%2.5%1.1%0.7%0.5%0.4%0.3%0.2%0.2%0.2%0.0%10.0%20.0%30.0%40.0%Lords MobileBraindomBraindom 2GardenscapesTownshipFishdomFlashbackDraw Puzzle:Tricky Brain Test Doomsday:Last SurvivorsTop ElevenViking RiseBlock Blas

13、t!War RobotsLast Fortress:UndergroundDragonscapes AdventureRagnarok Origin GlobalBraindom 3Farlight 841945 Air ForceThe Grand MafiaHomescapesGenshin ImpactSky UtopiaMedieval MergeNumber MatchSave The Pirate!Onet Puzzle-Tile Match GamePush OutCan You Spot It:DifferencesMobile Legends:Bang Bang19.2%12

14、.4%11.6%9.2%9.0%6.9%6.0%4.4%4.1%3.2%+2.4pp益智解謎+1.0pp休閑+0.9pp街機+0.8pp動作+0.7pp文字+0.7pp桌面+0.6pp模擬+0.4pp競速+0.2pp體育+0.2pp冒險+0.1pp教育+0.0pp聚會游戲+0.0pp問答-0.2pp音樂-0.4pp娛樂場-0.5pp卡牌-0.8pp策略-6.2pp角色扮演+0.7pp休閑+0.5pp娛樂場+0.5pp教育+0.3pp模擬+0.3pp策略+0.2pp桌面+0.2pp文字+0.1pp競速+0.0pp聚會游戲+0.0pp問答+0.0pp音樂+0.0pp益智解謎-0.1pp冒險-0.2

15、pp體育-0.3pp卡牌-0.7pp動作-0.9pp街機-1.5pp角色扮演03006009001月2月3月4月5月6月7月8月9月10月11月12月預約轉上線開始預約37.1%12.0%11.4%8.1%7.4%6.8%5.9%3.7%2.4%2.0%0.9%0.7%0.5%0.3%0.3%0.2%0.2%0.1%0.0%10.0%20.0%30.0%40.0%FishdomBraindomBraindom 2GardenscapesTownshipFlashback:Tricky Fun RiddlesLast Fortress:UndergroundDragonscapes Advent

16、ure歡樂大東家超能世界Draw Puzzle:Tricky Brain Test War RobotsBlock Blast!Braindom 3Viking RiseHomescapes三國志 戰略版天命三國志Genshin Impact暮色雙城1945 Air ForceMighty PartyAirlines ManagerLords MobileCan You Spot It:Differences一個官人一個妻Medieval Merge 花舞宮廷麻將 明星3缺1Top Eleven19.4%13.5%12.7%9.3%8.4%6.6%5.6%4.2%3.5%2.8%+1.3pp文

17、字+1.3pp街機+1.0pp休閑+1.0pp模擬+0.7pp卡牌+0.6pp益智解謎+0.4pp競速+0.4pp桌面+0.2pp動作+0.0pp教育+0.0pp問答+0.0pp體育-0.1pp聚會游戲-0.2pp冒險-0.3pp音樂-0.5pp娛樂場-2.6pp策略-3.3pp角色扮演+1.0pp策略+0.6pp娛樂場+0.5pp教育+0.2pp冒險+0.2pp競速+0.2pp休閑+0.1pp桌面+0.0pp體育+0.0pp文字-0.1pp音樂-0.1pp問答-0.1pp聚會游戲-0.1pp模擬-0.3pp益智解謎-0.4pp動作-0.4pp卡牌-0.8pp角色扮演-0.8pp街機03006

18、009001月2月3月4月5月6月7月8月9月10月11月12月預約轉上線開始預約38.2%13.5%10.8%8.0%7.6%5.5%5.2%3.6%2.6%1.3%1.1%0.8%0.6%0.5%0.2%0.2%0.1%0.1%0.0%10.0%20.0%30.0%40.0%FishdomBraindomBraindom 2GardenscapesTownshipFlashback:Tricky Fun RiddlesBraindom 31945 Air ForceDragonscapes AdventureDraw Puzzle:Tricky Brain TestHomescapesWa

19、r RobotsAirlines ManagerCan You Spot It:DifferencesNumber MatchMighty PartyLords Mobile:Kingdom WarsRoyal MatchMedieval MergeFarlight 84Puzzles&SurvivalSurvivor.ioLast Shelter:SurvivalGenshin ImpactEvony:The Kings ReturnHonkai:Star RailDoomsday:Last SurvivorsTop ElevenIdle Lumber Empire勇者19.6%13.6%1

20、2.4%9.3%8.9%6.7%5.9%4.0%2.4%2.3%+3.6pp益智解謎+2.9pp文字+1.4pp休閑+1.2pp模擬+0.9pp街機+0.5pp桌面+0.3pp競速+0.3pp冒險+0.1pp問答+0.0pp教育-0.1pp聚會游戲-0.2pp卡牌-0.4pp音樂-0.4pp動作-0.4pp體育-0.6pp娛樂場-3.6pp策略-5.6pp角色扮演+0.8pp策略+0.6pp益智解謎+0.5pp休閑+0.5pp教育+0.3pp模擬+0.2pp競速+0.2pp桌面+0.2pp體育+0.1pp音樂+0.0pp文字+0.0pp聚會游戲-0.1pp問答-0.1pp冒險-0.2pp動作-

21、0.6pp娛樂場-0.6pp卡牌-0.9pp街機-1.1pp角色扮演03006009001月2月3月4月5月6月7月8月9月10月11月12月預約轉上線開始預約38.2%13.5%11.7%8.8%6.8%5.7%4.9%3.7%2.4%1.2%0.9%0.8%0.4%0.4%0.4%0.1%0.1%0.0%10.0%20.0%30.0%40.0%Flashback:Tricky Fun RiddlesBraindomBraindom 2GardenscapesTownshipDragonscapes AdventureFishdomDraw Puzzle:Tricky Brain Test

22、Braindom 3Homescapes1945 Air ForceMighty PartyCan You Spot It:DifferencesSurvivor.ioAirlines ManagerNumber MatchMedieval MergeTT:Last FortressGenshin ImpactWar RobotsTop ElevenIdle Lumber EmpireMatchington MansionEvony:The Kings ReturnMStormshot:Isle of AdventureDragonheir:Silent GodsState of Surviv

23、al 20.8%12.9%10.2%8.7%7.7%7.4%6.0%5.5%3.8%2.7%+2.5pp娛樂場+2.2pp休閑+0.6pp街機+0.5pp模擬+0.4pp競速+0.4pp策略+0.3pp音樂+0.2pp文字+0.2pp冒險+0.1pp卡牌+0.1pp教育+0.0pp問答-0.1pp聚會游戲-0.7pp體育-0.9pp桌面-1.1pp角色扮演-1.1pp益智解謎-3.3pp動作+2.8pp娛樂場+1.2pp策略+0.5pp教育+0.3pp角色扮演+0.2pp休閑+0.1pp問答+0.0pp音樂+0.0pp桌面-0.1pp冒險-0.1pp聚會游戲-0.3pp文字-0.3pp模擬-0

24、.3pp體育-0.4pp卡牌-0.4pp競速-0.8pp動作-1.1pp益智解謎-1.6pp街機030060090012001月2月3月4月5月6月7月8月9月10月11月12月預約轉上線開始預約34.7%12.7%11.6%10.4%7.7%5.5%4.8%4.1%2.7%1.7%1.1%0.7%0.7%0.7%0.4%0.3%0.3%0.1%0.0%10.0%20.0%30.0%40.0%Lords MobileBraindomBraindom 2GardenscapesTownshipFlashback:Tricky Fun RiddlesCoin MasterDraw Puzzle:T

25、ricky Brain Test War RobotsFishdomNumber MatchEpic HeroesDragonscapes AdventureMighty PartyThe Grand MafiaBraindom 3Viking RiseBlock Blast!Sky UtopiaCandy Crush SagaDoomsday:Last SurvivorsAirlines ManagerImpossible DateCan You Spot It:DifferencesHomescapesIdle Lumber EmpireState of SurvivalCall of D

26、ragons SolitaireTop Eleven19.1%13.6%10.2%8.0%6.3%6.3%6.0%5.9%5.8%3.8%+1.7pp模擬+1.6pp體育+1.4pp休閑+1.1pp動作+0.7pp策略+0.5pp街機+0.4pp競速+0.3pp冒險+0.3pp益智解謎+0.2pp桌面+0.2pp教育+0.1pp角色扮演+0.1pp音樂-0.1pp問答-0.1pp聚會游戲-0.5pp文字-2.3pp娛樂場-5.5pp卡牌+1.6pp策略+1.1pp模擬+0.5pp冒險+0.5pp角色扮演+0.4pp教育+0.4pp益智解謎+0.2pp文字+0.2pp休閑+0.2pp問答+0.2

27、pp競速+0.1pp動作+0.1pp音樂+0.0pp聚會游戲+0.0pp體育-0.4pp街機-0.5pp桌面-1.4pp娛樂場-3.7pp卡牌03006009001月2月3月4月5月6月7月8月9月10月11月12月預約轉上線開始預約31.4%14.2%13.0%10.6%8.3%6.1%4.9%3.6%2.4%1.2%1.2%0.9%0.7%0.5%0.3%0.2%0.2%0.2%0.0%10.0%20.0%30.0%40.0%GardenscapesBraindomBraindom 2TownshipRummyCircle :Flashback:Tricky Fun RiddlesDraw

28、 Puzzle:Tricky Brain Test FishdomDragonscapes Adventure War RobotsAirlines ManagerJhandi Munda KingMighty Party1945 Air ForceBraindom 3HomescapesCan You Spot It:DifferencesBlock Blast!GlamourGirlLudo Flying ChessRummy CultureJhandi Munda KingLords MobileComino AB Tiger OnlineCoin MasterImpossible Da

29、teFantasy Akhada A23 17.7%13.8%10.8%8.5%7.2%6.7%6.4%5.0%4.2%3.4%+1.7pp休閑+1.1pp模擬+1.1pp益智解謎+1.0pp街機+0.4pp競速+0.3pp桌面+0.2pp文字+0.1pp教育+0.1pp問答+0.1pp音樂+0.0pp冒險+0.0pp聚會游戲-0.4pp體育-0.5pp卡牌-0.7pp娛樂場-0.8pp動作-1.4pp策略-2.0pp角色扮演+1.0pp策略+0.7pp教育+0.3pp益智解謎+0.3pp冒險+0.2pp競速+0.1pp模擬+0.0pp角色扮演+0.0pp音樂+0.0pp問答+0.0pp聚會游

30、戲+0.0pp動作-0.1pp文字-0.1pp桌面-0.1pp娛樂場-0.1pp體育-0.6pp休閑-0.8pp卡牌-1.3pp街機03006009001月2月3月4月5月6月7月8月9月10月11月12月預約轉上線開始預約35.8%11.8%10.9%9.6%7.8%5.6%5.0%4.4%3.1%1.9%1.2%0.8%0.5%0.4%0.4%0.3%0.3%0.2%0.0%10.0%20.0%30.0%40.0%Lords MobileBraindomBraindom 2GardenscapesTownshipBraindom 3FishdomFlashback:Tricky Fun R

31、iddlesStormshot:Isle of Adventure Viking RiseViking RiseDragonscapes AdventureBlock Blast!Draw Puzzle:Tricky Brain Test Last Fortress:Underground Number MatchWar RobotsTop ElevenDoomsday:Last SurvivorsPUBG MOBILEHomescapesGet ColorRoyal MatchCall of DragonsRise of EmpiresMedieval MergeCandy Crush Sa

32、gaIdle Lumber EmpireMighty PartyMafia City17.7%13.8%10.8%8.5%7.2%6.7%6.4%5.0%4.2%3.4%+0.9pp模擬+0.7pp文字+0.5pp桌面+0.5pp冒險+0.5pp競速+0.4pp卡牌+0.3pp街機+0.2pp音樂+0.1pp教育+0.0pp問答-0.1pp聚會游戲-0.1pp體育-0.2pp角色扮演-0.4pp益智解謎-0.4pp策略-0.7pp娛樂場-0.7pp休閑-1.3pp動作+1.8pp策略+0.7pp角色扮演+0.6pp教育+0.4pp模擬+0.4pp冒險+0.1pp動作+0.1pp文字+0.1pp

33、音樂+0.1pp桌面+0.1pp問答+0.1pp競速+0.0pp聚會游戲-0.2pp體育-0.4pp益智解謎-0.3pp休閑-0.9pp卡牌-1.6pp街機-1.7pp娛樂場030060090012001月2月3月4月5月6月7月8月9月10月11月12月預約轉上線開始預約35.0%12.9%10.5%9.3%7.1%6.8%5.2%4.1%3.2%2.2%1.5%0.6%0.4%0.4%0.2%0.2%0.2%0.1%0.0%10.0%20.0%30.0%40.0%Lords MobileBraindomBraindom 2GardenscapesTownshipFishdomFlashba

34、ck:Tricky Fun RiddlesLast Fortress:UndergroundTop ElevenDraw Puzzle:Tricky Brain TestDragonscapes AdventureNumber MatchBraindom 3War RobotsBraindomHomescapesViking RiseSave The Pirate!The Grand MafiaCan You Spot It:DifferencesMighty PartyOnet PuzzleDoomsday:Last SurvivorsDemon Hunter:RebirthAirlines

35、 ManagerLine Color 3DYalla LudoLast Shelter:SurvivalMedieval MergeSky Utopia上線大推期預約期累計曝光估算：素材標簽：累計曝光估算：素材標簽：上線大推期穩定期預約期視頻58.6%累計曝光估算：素材標簽：累計曝光估算：素材標簽：上線大推期感恩&圣誕活動預約期累計曝光估算：素材標簽：累計曝光估算：素材標簽：上線大推期圣誕活動預約期累計曝光估算：素材標簽：累計曝光估算：素材標簽：大推期圣誕活動累計曝光估算：素材標簽：累計曝光估算：素材標簽：萬圣節累計曝光估算：素材標簽：累計曝光估算：素材標簽：數值比拼一筆畫解謎io 類獵奇模擬