直接預訂策略及倫敦地標酒店如何推動銷售增長以實現利潤最大化.pdf

《直接預訂策略及倫敦地標酒店如何推動銷售增長以實現利潤最大化.pdf》由會員分享，可在線閱讀，更多相關《直接預訂策略及倫敦地標酒店如何推動銷售增長以實現利潤最大化.pdf（31頁珍藏版）》請在三個皮匠報告上搜索。

1、Direct booking strategiesHow The Landmark London achieved growth by maximizing profitwithTrends01Benchmark 02Landmark Ideas0304IntroductionsAGENDAIntroductionsRevinator NameTitlePRESENTORSEmanuela Da Ros Head of MarketingThe Landmark LondonDylan ColeManaging DirectorEMEASOLUTIONS GRAPHICSRevinate is

2、 the leading direct booking platform for the hospitality industry.Were on a mission.We believe hoteliers are superheroes-and were here to transform the hospitality industry with our superheroes.WE WORK WITH12,500+hotels950+MILLION PROFILESWE MANAGE17.2 BILLIONin direct revenue for hotels globally Re

3、vinate has been working with The Landmark London since 2019PARTNERSHIPAn Oasis of Luxury in the Heart of London Located in MaryleboneRich heritage4 food and beverage outlets11 events spaces300 bedroomsSpa Trendsof consumers expect personalization71%MCKINSEY&COMPANYof consumers say they only engage w

4、ith personalized messaging72%SMARTERHQof consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them91%ACCENTURESegmentation powers personalization-760%increase in email revenue from personalized and segmented campaignsDrive revenue across

5、 the guest journeyWE MISS YOUSTAY ANNIVERSARYBIRTHDAYSQUALIFICATIONDRIP CAMPAIGNSCANCELLATION RECOVERYCART ABANDONMENTWEB ABANDONMENT SEASONAL/HOLIDAYSFLASH SALESSTAYCATIONSNEWSLETTERSCONFIRMATIONCANCELLATIONMODIFICATIONPRE-ARRIVAL LETTERSPRE-ARRIVAL UPGRADESGUEST PREFERENCESONE-TO-ONECHECK-IN REMIN

6、DERWELCOME NOTEON-PROPERTY PROMOTIONON-PROPERTY UPGRADESANCILLARY REVENUEANNOUNCEMENTSWELCOME MESSAGEDIGITAL CONCIERGEMID-STAY RATINGCHECK-OUT REMINDERIN-STAY GUEST SURVEYFLEXIBLE GUEST SURVEY OTA WIN-BACKDIRECT WIN-BACKTHANK YOU NOTEPOST-STAY SURVEYREPUTATION MANAGEMENTAFTER CHECK-OUT MESSAGEAUTOMA

7、TIONONE TIMEIVY MESSAGINGGUEST FEEDBACKBenchmark DataSOLUTIONS GRAPHICSSOLUTIONS GRAPHICSIdeas from The Landmark London?Launched in March 2024 as a drip campaign?Early results:61K and 45 bookings Automated campaignsCart Abandonment Automated campaignsCancellation recovery?Launched in August 2023?Gre

8、at way to introduce Leaders Club and use an existing offer?Results so far:345K and 103 bookings Automated campaignsWelcome email?Most recent automated campaign?No revenue attribution?Great to showcase facilities and offering on propertySegmentationCountry Specific?Target Middle East database only?Ca

9、mpaign at the beginning and at the end of Ramadan?Ramadan Campaign:39K and 19 bookings?Eid Mubarak:148K and 28 bookings SegmentationLoyalty Program?Target Friends of the Landmark database?Introduce Leaders Club for the first time?Results:23K revenue and 18 bookings?63%of users clicked on the Sign Up

10、 button SegmentationF&B?Target Food and Beverage database?Work with Opentable?Include F&B in all our e-mail marketing campaigns Special Promotions?Identified need dates and key promotions during the year?Solo campaigns to drive more revenue?Summer Suite Sale:273K and 182 bookings?Winter Sale:126K and 120 bookings WEBINARS2025 Hospitality Benchmark ReportAccess the report nowThank you.