1、?務?務?送?1960-1975?50-65?務?去務?務?1960-1975?去?20?去?/?去?告?尊?去?尊?去?割?去?埋?姿?姿?尊?務?蕾?去?導?姿?太?導?歷?務?導?太?務?姿?務?3?歷?對?4?務?務?去?尊?匱?匱?2 0 2 5?5?1.1?歷?6?去?割?割?54%?割?聊研?研?42%?務?43%?尊?去?聊研?研?68%?務?46.7%?叛?割?去?#?去?去?#?蕾?4?#?去?務?2023?2300?50?務?割?1.2?7?8?1.3?娃?聊研?研?70%?務?務?PS?研?2030?務?300廳?研?2024?6000?90%務?務?APP?55%務?

2、/?49%?/?9?務?姿?匱?埋?聊研?CCS?研?32.2%?務?50?+?匱?27%?務?50?+?匱?60?#?#?#?60?1.4?尊?2 0 2 5?10?11?2.1?嗎?去?聊研FDL?研?40%?務?45%?務?務?續?讓?割?務?2023?務?98.1廳?55%?聊研2023?研?8廳?9.9%?Q10?3廳?151.8%?尺?10.6廳?114.2%?娃?割?務?娃?娃?務?45?+?74%?割?娃?務?+?務?12?60?15%?40%?姿?割?聊研?2023?研?41廳?99.6%?2.2?13?2.3?割?割?姿?送?割?2.4廳?14?埋?52%?姿?割?務?60

3、%?務?姿?54%?務?51%?務?姿?姿?姿?MO/GOTM?,?40%?姿?2.4?尊?對?2 0 2 5?15?16?3.1?割?2023?35?務?務?割?務?APP?割?割?導?務?73?1.3廳?鋒?2022?6?49%?割?務?17?割?粉?割?割?割?割?1.26廳?割?姿割?去?讓?割?3.2?18?3.3?對?#?57%?務?KFC?割?對?40%?務?對?61.5%?務?對?對?#?去?割?對?割?去?割模?務?去?2 0 2 5?19?20?4.1?務?2023?9?50?+?3.25廳?割?割?127.2?5.2%?APP?TOP3?APP?B?務?65.5%?22.

4、2%?務?APP?割?61%?對?匱?TOP3?21?割?聊研?360?務?34.05%?60?5000?10?60?匱?社?2600?baby?務?研?研?30%?45?劇?APP?APP?聊研?割?50?+?50?+?5?芳?23廳?研?盟?埋?2300?2024?務?40?50%?45-64?TGI?107?4.2?22?4.3?割?嗎?蕾?告割?聊研?CCS?研?27.5%?49?+?1蕾?26.7%?50?+?務?割?B?up?30?B?up?KPL?23?4.4?聊研?CCS?研?50.7%?50?+?務?288%?243%?126%?66%?50%?聊研務?割模?務?1.4廳?4

5、蕾?務45?研32%?鋒?研?2023務?盟?2023?務?匱務?40?55?24?割?研?研?55-65?務?63%?KTV?姿?69.7%KTV?務?60?K?4.5?去?2 0 2 5?25?26?5.1?研?55?2022?2?割?盟?2023?研?3?務?90%?50?割?GAP?研?2029?1600廳?姿?2023?65.77%?務?500?31.58%?SUV?MPV?割?模?51%?鋒?務?27?割?割?40.9%?務?1000?+/?務?21.2%?太?23%?告?割?導?叛?慌?割?KOL?GMV?資?COCO?務?5000?5.2?28?5.3?務?研?24%?10%?

6、2023?618群?廳?務?務?務?60?70?60?70?2023?1?9?2?50%?割?嗎?20-45?60?務?務?45?+?27.4%?鑰?埋?29?5.4?70%?務?夠?去?姿?姿?務?#?割?+?撐?對?#?割?盡太?2024?AI?對?#?姿?2022?1608?10.1?30?25%?60?務?2021?30%?務?割?60?+?2021?36%?割?姿?研?軟?娃?434%?軟?204%?815%?5.5?務?務?去?去?務?2 0 2 5?31?32?6.1?C A L L?匱?#?#51?+?31.75%?姿?去?1-2?務?48.1%?33?割?割?割?天空?姿?4

7、4%?務?務?70?29.3%?60?24.21%?割?姿?割?姿?6.2?IN SUMMARY?叛?去?牌?姿?愿?去?叛?呢?34THANK YOUSARAH CHEN,WINNIE KANG,RACHEL TSAI,LINZI XIE,LU HAN,REBECCA ZHOU,ASHLEY XU,LUCILE XIE,ICE LI,JOYCE CHEN,LIZZY YANG,DENTSU Z.?CHRIS CHEN?務?務?SOURCES35dentsu CCS?CBNData?研?DataEye?研?！?務?Mintel?&?&?SSV?&?2024務?“?+”?2022?AgeClub

8、?2024務?FDL?2024?&?2023?務?務?2024?2022?WWD?歷?&?2022 Z?務?&CBNData?2023?&NielsenIQ?2023?務?務?2023?務?QuestMobile?2023?務?2023務?研?QuestMobile?2023務?&?2023?務?&?務?&?務?Mob?2023?&?2022“?”?2023?(2024?)?2023?研?EatWithChina?AgeClub?“?”野?務?務?2023?Mob?2023?2024?&?2023務?AgeClub?21+?！?“?+?”?AgeClub?“?”?務?務?2020?務?&?2021?務?ABOUTDENTSUCREATIVE?DENTSU CREATIVE?鋒?尊?Transformative Creativity?姿?叭?鋒145?Media?CXM?CONTACT USDentsuCreativeCTHANK YOU