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2023年618好物節達播與自播占比變化-行業數據

2023年618好物節達播與自播占比變化
2023年618好物節達播與自播占比變化
品牌自播在大促的角色越來越受到品牌方關注。從各類型賬號表現來看,品牌自播與潛力主播的帶貨同比表現增幅最為顯著,遠超其他類型達人。但頭、肩部達，人在大促期的合作依舊能為品牌帶來爆發勢能。未來品牌的銷售策略應更關注自播+達播協同發展。
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2023年618好物節達播與自播占比變化_第1頁
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2023年618好物節達播與自播占比變化_第2頁
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2023年618好物節達播與自播占比變化_第6頁
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2023年618好物節達播與自播占比變化_第7頁
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2023年618好物節達播與自播占比變化_第8頁
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2023年618好物節達播與自播占比變化_第9頁
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2023年618好物節達播與自播占比變化_第10頁
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所屬報告： 果集：2023年618好物節電商數據報告（40頁）.pdf
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