COVID-19對全球旅游業造成影響評估報告 - 世界旅游組織（英文版）（31頁）.pdf

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1、COVID-19 - a global insight on travel and tourism impacts UNWTO Market shares by region and Year-on-Year variations Total Inbound YoY Var: -38.2% Arrivals from 1 January to 31 March 2020 vs same period in 2019. Only considered pax staying 1 to 21 nights at destinations. Source: ForwardKeys air reser

2、vation data. SubregionYoY variation Sub-Saharan Africa-21.1% North Africa-29.4% Middle East-32.2% Africa anticipate the impact of events; and capitalise on future trends. Its data scientists do so by analysing an unparalleled amount of air travel information to produce valuable insights into the pro

3、file, behaviour and impact of past, present and future travellers. Sources include airline capacity plus over 17m booking transactions and 7m flight searches per day. Customers are destination marketing organizations, brands, retailers, duty-free specialists, financial institutions, media agencies a

4、nd travel marketeers worldwide. ForwardKeys data solutionsData Partners Data are sourced from the TRAVELSAT Sentiment Index, an advanced social listening-based technique applied to travel and destinations. The “sentiment” reflects the state and dynamic of destinations and travel brands e-reputation

5、as expressed in global web social conversations “at large” (i.e. shared by media, consumers, companies, citizens, brands, officials). While the sentiment should not be taken alone as predictive of travelers planning, a positive e- reputation is essential to generate favorability towards destinations

6、 and travel brands, particularly in post-crisis management context TCI Research is a leading Travel Data Intelligence Agency awarded by UNWTO and trusted by over 100 destinations, travel brands and organizations globally. TCI fuels destinations success through data, setting global proprietary standa

7、rd analytic solutions for all-size DMOs and travel verticals, with a focus on visitor experience, destination reputation and resident sentiment, combining hybrid analytics sourced from surveys and big data. Contact: olivier.henry-biabaudtci- Data Partners TCI Research COVID-19 - a global insight on travel and tourism impacts UNWTO & Data Partners 21 April 2020