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潤本各平臺ROI水平（線上直銷）-行業數據

潤本各平臺ROI水平（線上直銷）
潤本各平臺ROI水平（線上直銷）
? 銷售費用率低于行業水平，盈利能力優異。在銷售費用率上，2023 年潤本/彩虹/家化/貝泰妮分別為 26%/23.2%/42%/47.3%，潤本大幅低于行業龍頭水平，用更高的 ROI撬動營收增長。2023年，潤本銷售凈利率 22.09%，領先行業。
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潤本各平臺ROI水平（線上直銷）_第31頁
潤本各平臺ROI水平（線上直銷）_第32頁
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潤本各平臺ROI水平（線上直銷）_第33頁
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潤本各平臺ROI水平（線上直銷）_第34頁
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潤本各平臺ROI水平（線上直銷）_第35頁
潤本各平臺ROI水平（線上直銷）_第36頁
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潤本各平臺ROI水平（線上直銷）_第37頁
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潤本各平臺ROI水平（線上直銷）_第38頁
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潤本各平臺ROI水平（線上直銷）_第39頁
潤本各平臺ROI水平（線上直銷）_第40頁
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潤本各平臺ROI水平（線上直銷）_第41頁
潤本各平臺ROI水平（線上直銷）_第42頁
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潤本各平臺ROI水平（線上直銷）_第43頁
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潤本各平臺ROI水平（線上直銷）_第44頁
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潤本各平臺ROI水平（線上直銷）_第45頁
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潤本各平臺ROI水平（線上直銷）_第46頁
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所屬報告： 潤本股份-公司深度研究報告：個護黑馬厚積薄發-241217（21頁）.pdf
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