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布魯可與海外同IP產品相比具有較強性價比優勢-行業數據

布魯可與海外同IP產品相比具有較強性價比優勢
布魯可與海外同IP產品相比具有較強性價比優勢
海外價格競爭優勢明顯。目前海外定價相比國內溢價率不高，我們統計的美國產品亞 馬遜 售價較國內僅高出 20-50%。而橫向對比布魯可 與孩之寶同尺寸產品的定價，在美國市場布魯可僅為孩之寶的約 59%，在泰國市場僅為孩之寶的約 50%。
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布魯可與海外同IP產品相比具有較強性價比優勢_第1頁
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所屬報告： 可選消費行業專題研究：新消費系列報告1潮玩國貨何以在全球“攻城略地”-250519（43頁）.pdf
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