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2023年全球游戲策略類廣告主趨勢-行業數據

2023年全球游戲策略類廣告主趨勢
2023年全球游戲策略類廣告主趨勢
Q3月均策略廣告主2300名,其中近86%廣告主投放了新素材。新素材中視頻素材占比超77%，比全球均值高出1.95%。

新上策略產品積極開拓新的細分賽道,如動物SLG、二次元SLG、冰封SLG等。

中國開發者在策略品類收入超半數，其中AppStore收入占比更是超70%。
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所屬報告： 廣大大&游戲魔客：2023Q3 全球移動游戲營銷趨勢洞察報告（44頁）.pdf
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