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1、2023?(?)?2022 Sensor Tower Inc.-All Rights Reserved|2Sensor Tower?/?2022?App Store?Google Play?2023?2027?Sensor Tower Copyright Reserved 20223?02-?/?04-?10-?16-?22-?28-?SECTION ONE?(?)?Sensor Tower Copyright Reserved 202250?300?600?900?1200?F?F?F?F?FApple StoreGoogle Play?2022?867?2021?2%?Google Pla

2、y?Apple Store?2023?900?2027?1100?Sensor Tower?App Store?Google Play?Google Play?2023?-2027?:Sensor Tower?Sensor Tower Copyright Reserved 202260?300?600?900?1200?F?F?F?F?FApple StoreGoogle Play?2018?2022?478?2021?14%?2023?滑?550?2027?1000?Sensor Tower?App Store?Google Play?IAP?(?)?2023?-2027?:Sensor T

3、ower?Sensor Tower Copyright Reserved 20227?2018?2022?32?110%?67?5?Amazon?Shopee?SHEIN?創?2022?59?2018?53%?2027?95?-?300?600?900?1200?F?F?F?F?F?Sensor Tower?App Store?Google Play?Google Play?2023?-2027?:Sensor Tower?Sensor Tower Copyright Reserved 202282018?TikTok?YouTube?Disney+?創?2022?25%?2018?39?20

4、22?118?-?0?300?600?900?1200?F?F?F?F?F?Sensor Tower?App Store?Google Play?IAP?(?)?2023?-2027?:Sensor Tower?Sensor Tower Copyright Reserved 20229?2022?408?47%?193?-?F?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?F?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?Sensor Tower?App Store?Google

5、 Play?IAP?(?)?Sensor Tower?App Store?Google Play?Google Play?2023?:Sensor Tower?Sensor Tower Copyright Reserved 202211?0?50?100?150?F?2022?22%?118?2023?140?2018?3?2022?81?6%?2023?2019?Sensor Tower?App Store?Google Play?IAP?(?)?Sensor Tower?App Store?Google Play?Google Play?2023?:Sensor Tower?0?25?50

6、?75?100?FSensor Tower Copyright Reserved 202212?2022?2022?43?28%?2023?50?-?F?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?F?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?Sensor Tower?App Store?Google Play?IAP?(?)?Sensor Tower?App Store?Google Play?Google Play?2023?:Sensor Tower?Sensor Tower C

7、opyright Reserved 2022132022?Top?TikTok YouTube Disney+?HBO Max?LINE?QQ?Net?ix 0?20?40?2022?Top?2022?10?7?2022?TikTok?60%?35?YouTube?2.4?Disney+?12?HBO Max?50%?6?7?9?QQ?2022?-?%?%?%?%?%13%14%-1%-1%-8%?%-6%24%?%?%?:Sensor Tower?Sensor Tower Copyright Reserved 2022142022?Top?TikTok Spotify Net?ix YouT

8、ube Amazon Prime Video Disney+StarMaker InShot MX Player YouTube Kids?4?8?2022?Top?TikTok?StarMaker?TikTok?5?2022?7.3?2021?Spotify?31%?3?2?StarMaker?44%?好?好?K?+?2022?-?%-?%?%?%?%9%16%-23%44%15%?%-9%-6%?%-?%?:Sensor Tower?Sensor Tower Copyright Reserved 202315說明：RPD(Revenue Per Download)指移動應平均單次下載收 數

9、據來源:Sensor Tower 商店情報?應圖標應名稱訂閱應內購告TikTokYouTubeDisney+HBO Max騰訊視頻愛奇藝LINEQQ樂Netflix2022?Top?LINE?2022?iOS?RPD?172?134.2?全球社交應市場趨勢Sensor Tower Copyright Reserved 202217?2022?63?2023?70?8%?67?2023?2019?Sensor Tower?App Store?Google Play?IAP?(?)?Sensor Tower?App Store?Google Play?Google Play?2023?:Senso

10、r Tower?0?25?50?75?F?0?25?50?75?FSensor Tower Copyright Reserved 202218?2022?30%?2022?20?2023?24?2022?14%?Sensor Tower?App Store?Google Play?IAP?(?)?2023?:Sensor Tower?0?5?10?15?20?25?F?(?)?2022 Sensor Tower Inc.-All Rights Reserved|1?TwitterTwitterMessengerMeta Platforms23451SnapchatSnap23451Tinder

11、Match GroupBumbleBumble HoldingLinkedinMicrosoftBigo Live?TwitchTwitch Interactive23456WhatsApp MessengerMeta PlatformsVKVK.comSharechatShareChat789106MessengerMeta PlatformsTwitterTwitterPinterestPinterestStarMakerSKYLINE INTERACTIVEDiscordDiscord789106LINENAVER CorpHingeMatch GroupGrindrGrindr LLC

12、DiscordDiscordFacebookMeta Platforms7891019?2022?MAU?Top?FacebookMeta PlatformsInstagramMeta PlatformsSnapchatSnapTelegramTelegramInstagramMeta PlatformsFacebookMeta PlatformsTelegramTelegramWhatsApp MessengerMeta PlatformsMAU?2022?12?MAU(Monthly Active Users)?:Sensor Tower?2022?(MAU)?5?Meta Platfor

13、ms?Facebook?Instagram?Messenger?WhatsApp Messenger?10?Tinder?Bumble?Hinge?Grindr?2022?1?2?7?8?2022 Sensor Tower Inc.-All Rights Reserved|1Locket WidgetLocket Labs23451LinkedinMicrosoftBumbleBumble HoldingTinderMatch GroupHingeMatch GroupGrindrGrindr LLC23456FacebookMeta PlatformsSnapchatSnapzenlySna

14、pnoteit widgeticonic heartsWhatsApp MessengerMeta Platforms789106SnapchatSnap?ZhihuPandaliveLive Tech Global LimitedDiscordDiscordLivly IslandCocone78910?2022?Top?InstagramMeta PlatformsBeRealBeRealStarMakerSKYLINE INTERACTIVENGLDeepMoji?2022?12?:Sensor Tower?同?BeReal?Z?創?2022?7500?2?NGL?Not Gonna L

15、ie?Locket Widget?noteit widget?5?9?Cocone?Livly Island?2022?10?Sensor Tower Copyright Reserved 202321?2022?Top?Apple Store?Grindr?:Sensor Tower?&?(?)?(%)?%?%?%?&?(?)?Grindr?LGBTQ+?Grindr?憑?16?34?Grindr?75%?2022?11?18?Grindr?1?Sensor Tower?2022?12?Grindr?5.5?7000?Top?全球產應市場趨勢Sensor Tower Copyright Re

16、served 202223?2019?2022?2022?33?2023?40?2021?2022?61?2023?Sensor Tower?App Store?Google Play?IAP?(?)?Sensor Tower?App Store?Google Play?Google Play?2023?:Sensor Tower?0?10?20?30?40?F?0?25?50?75?FSensor Tower Copyright Reserved 202224?%?%?%?%?%?%?%?%?%?%?%?%?2022?2022?15?45%?12.8?6%?5%?Sensor Tower?A

17、pp Store?Google Play?IAP?(?)?Sensor Tower?App Store?Google Play?Google Play?:Sensor Tower?2022 Sensor Tower Inc.-All Rights Reserved|1Microsoft TeamsMicrosoftGoogle MeetGoogleSHAREitSHAREit Technologies23451Microsoft OneDriveMicrosoft23456TeraboxFLEXTECHGoogle ChromeGoogleOpera MiniOpera Software AS

18、A789106Microsoft WordMicrosoftAdobe Acrobat ReaderAdobeCamScannerINTSIG InformationGoogle DriveGoogleNordVPNNordVPN7891025?Canva?2022?Top?ZoomZoomCanvaCanvaGmailGoogleBraveBrave SoftwareGoogle OneGoogleDropboxDropbox?CanvaCanva?Sensor Tower?2022?App Store?Google Play?IAP?Google Meet?Google Meet(orig

19、inal)?:Sensor Tower?創?Zoom?2022?10?Microsoft Teams?Google Meet?5?2022?Top?Google One?13?Canva?2022?2?3?Sensor Tower Copyright Reserved 202226?2020?Zoom?3?2019?40?Google Meet?2022?2022?Zoom?4000?2022?7000?2?4?6?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?ZoomGoogle MeetMicrosoft TeamsSkype?說明：數據為2022年全球下載量Top5視頻會議應下載量

20、?Google Meet?Google Meet(original)?數據來源:Sensor Tower 商店情報Sensor Tower Copyright Reserved 2022272022?Google One?13?2022?2022?1.2?Google One?Google Drive?100GB?勁?1.99?/?應圖標應名稱訂閱應內購熱內購項及價格2022年應收(美元)Google One100GB：$1.99/(美國)DropboxDropbox Plus：83/(中國)百度盤動續費超級會員：25/(中國)Microsoft OneDriveMicrosoft 365 個

21、版：40/(中國)Google Drive100GB：$1.99/(美國)?5?10?15?說明：Sensor Tower統計的收數據為2022年App Store和Google Play應商店中的IAP預估值，數據不包括告變現收以及第三安卓市場的收，也不包括戶通過企業官直接付產的收。注：熱內購項及其價格在不同市場有所差異，Google One和Google Drive為美國市場數據，其余為中國市場數據。數據來源:Sensor Tower 商店情報、應總覽 2022 Sensor Tower Inc.-All Rights Reserved|?2022?14%?478?2023?2022?20

22、22?22%?118?2023?2018?3?2022?2022?28?Sensor Tower Copyright Reserved 202229?App Store?99%Sensor Tower是家領先可靠的企業移動市場洞察咨詢服務平臺，旨在向全球的企業、發商和開發者 們提供移動應在全球市場的綜合數據表現、戶使情況以及告營銷趨勢等多企業級服務。Sensor Tower 簡介?API?App Store?Google Play?5%?2022 Sensor Tower Inc.-All Rights Reserved|Sensor Tower?Store Intelligence?&?Ap

23、p Intelligence 應情報 Ad Intelligence 告情報 Usage Intelligence 使情報 App Teardown 應拆解 Consumer Intelligence 戶情報 30?DAU/MAU?SDK?SDK?2022 Sensor Tower Inc.-All Rights Reserved|Sensor Tower?Sensor Tower?憑?sensortower- Tower Copyright Reserved 202232SensorTower?Sensor Tower?L O N D O NS A N F R A N C I S C OK

24、O R E AC H I N A?:sensortower- ?Sensor Tower Copyright Reserved 202233?2261 Market Street#4331 San Francisco,CA 94114 USAOur Offices501 Santa Monica Blvd#301,Santa Monica,CA 90401 USANorth America3rd Floor,Hend House 233 Shaftesbury Ave London WC2H 8EE United KingdomEMEANN Building,1-7-7 Jinnan,Shib

25、uya-ku,Tokyo 150-0041 JapanJapan38F,CTF Finance Centre,No.6 Zhujiang Dong Road,Tianhe District,Guangzhou,510623 ChinaChinaGuanghua Ocean International Center,10 Jintong Rd(W.),Tower AB,7/F,Chaoyang,Beijing,100020 China66 Chungmin-ro Songpa-gu,Seoul Republic of KoreaKorea135 Madison Avenue New York,NY 10016 USA