《Twitter(X):超越品效暢“游”新藍海:2023年X游戲出海全球洞察白皮書(27頁).pdf》由會員分享,可在線閱讀,更多相關《Twitter(X):超越品效暢“游”新藍海:2023年X游戲出海全球洞察白皮書(27頁).pdf(27頁珍藏版)》請在三個皮匠報告上搜索。
1、超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書1?2023年X?超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書2X?X?0203040506061014131820212223242527?1+N?Youloft Games?Mega Tower?X?超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書02?X?X?送?超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書3?X?副?X?務?2023?X?X?務?X?務?盟?超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書03?超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書04?贈?務?撰?務?AI
2、?務?務?X?副?的?撰?務?研?X?副?奉1.75?10%?73%?X?X?LindaYaccarino?X?/?務?AI?X?夫夫?務?務?X?盡?務?X?超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書X?務?05超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書?Newzoo?研?2022?32?1,844?1?務?2022?173.46?2?9.4%?data.ai?2023?盟?務?的?呢?撰?AppsFlyer?2021?Android?(SocialCasio)?48%?(RPG)?“”?務?太?務?“”?務?撰?務?X?盡?Yu?Nakamura?務?撰?太?0
3、1?研?TheGlobalGamesMarket2022,Newzoo02?研?2022?務?盟?務?06超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書?IP?IP?務?副?的?IP?2022?2?IP?1090?2021?4?IP?副?的?Hunter Lee?CEO2015-2016?告?研?“”?奉?KOL?KOC?X?副?務?Akiko Shiga X?務?太?宇?IP?/gaming universe?“”07超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書X?研?12%?/?30%?/?/?(61%)?愿?(61%)?(51%)?太?AppsFlyer?務?務?C
4、EOHunterLee?副?撰?務?宇?AIGC?“”?CEO?宇?務?宇?“”告?務?務?奉?務?確?撰?/?08超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書AIGC?ChatGPT?去?AI(Generative AI)?AIGC?AI?3?確?AI?NPC?NPC?2023?3?AI?Game AIR?務?AIGC?AI?務?AI?(RPG)?AIGC?撰?!?務?X?盡?YingruWang?JingZhao?0903?研?ChatGPT?騰訊,https:/ Tower?2022?務?SLG?撰?12?6?2022?1000?21.1%?X?研?39%?3?副?51?(2
5、5%)?(25%)?告?告?副?X?盡?David Dupree?務?告?副?Imaginovation?Michael Georgiou?務?夠務?7?聚焦:掘美韓?務?務?2022?務?盟?2022?務?32.31%?17.12%?6.97%4?39%?3?副?51?04?研?2022?務?盟?務?05?研?TheGlobalGamesMarket2022,Newzoo06?研?2022?SensorTower07?研?HowAndWhyToBuildBrandAuthenticity,2021,MichaelGeorgiou10超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書?I
6、P?粉?IP?IP?IP?Sensor Tower?研?2021?72?IP?2022?Q1-Q3?IP?Top100務?IP?撰?30?副?務?Pretty Derby?劇?8?X?盡?Yu Nakamura?的?IP?IP?務?務?副?IP?IP?2021?IP?(億美元)08?研?2022?IP?SensorTower45724171931?務?11超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書?告?2022?奉?撰?研Sensor Tower?Rougelike?副?奉?副2022?2022?務?Pretty Derby?ValorLegends?覆?撰?研4?10?9?研?
7、2022?Sensor?Tower?10?研?2022?Sensor?Tower?11?研?2022?Sensor?Tower?12?研?2022?Sensor?Tower?59%的韓國戶 對新游戲抱有較為 開放的態度X?研?59%?務?研X?54%?/?19%?SensorTower?研?2022?務?研7?11?告?務?2021?12?劇?奉?RPG?研?告?MMORPG?SensorTower?研?2022?53?務?RPG?57%?務MMORPG?79%9?務?1209?研?2022?SensorTower10?研?2022?SensorTower11?研?2022?SensorTow
8、er12?研?2021?SensorTower2022?超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書X?X?務?X?X?務?X?宇?13超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書?X?X?務?X?X?2022?5?奉2023?4?12?研?撰?2022?13?撰?務?研?2022?IP?遠?3?XIV?副?太?務?2021?IP?2022?TOP10GenshinImpactEN_BlueArchiveSplatoonNAFinalFantasyensemble_starspj_sekaifgoprojectPlayApexFortniteGameFF_XIV_EN0
9、10203040506070809101413?研?X?Internal,May?2022?-?April?2023,Global超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書?14務?研?務?!?務?告?務?2022?TOP10020304CallofDutySuperMarioFinalFantasy0607091001GenshinImpact05SplatoonNA08PlayOverwatchFortniteGameFF_XIV_ENZeldaOfficialJPwebwordle?奉?X?副?15務?RPG?4?務?2022?TOP1001020304GenshinImp
10、actBlue_ArchiveJPSplatoonNAFinalFantasy050607ensemble_starspj_sekaifgoproject080910PlayApexmonsterhunterGAME_KNIVES_OUT1514?研?X?Internal,May?2022?-?April?2023,?US?15?研?X?Internal,May?2022?-?April?2023,?JP超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書?16副?劇?副?X?務26%?17%?X副?撰?務MMO?GenshinImpactKR_BlueArchiveSplatoonNAF
11、inalFantasyensemble_starspj_sekaifgoprojectanimalcrossingMabiOfficialFF_XIV_EN?X?務24%?7?X?17務?撰?2022?TOP10GenshinImpactMinecraftThe Last of UsVALORANTLeagueOfLegendsFortniteGameTheSimsRE_GamesGTA5UpdatesESLCS1616?研?X?Internal,May?2022?-?April?2023,?KR?17?研?X?Internal,May?2022?-?April?2023,?BR2022?TO
12、P100506070809100506070809100203040101020304超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書?務?Wordle?18?FIFA?去?務?務?務?務?X?19務?劇?奉MOBA?2022?5?2023?4?19%?確?2022?TOP10GenshinImpactCallofDutySuperMarioFortniteGameFIFAPlayOverwatchFinalFantasyRobloxwebwordleThe Last of Us2022?TOP10GenshinImpactArknightsENEN_BlueArchivefgopro
13、jectpj_sekaiensemble_starsVALORANTMobileLegendsOLRobloxHalo1718?研?X?Internal,May?2022?-?April?2023,?UK?19?研?X?Internal,May?2022?-?April?2023,?ID0506070809100506070809100203040101020304超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書?告?副?2023?贈?GWI?30%?X平臺用戶?務?X平臺用戶?16%?41%?X?X?5%?撰?X平臺數據?49%?對?43%?X?研?30%?57%?/?4?太?37%
14、?42%?研?25%?對?/?KOL?/?務?49%43%30%23%20%17%14%12%4%1841%?X?/?超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書X?52%?3?務?務?務?51%?3?55%?務?4?X?19%?務?副?100?(5%)?19%5%?X平臺數據?務?35%?24%?(34%)?(20%)?X?35%?17%?15%?付費玩家平均值?35%34%20%24%17%15%24%31%17%17%13%10%19?超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書?X?X?X?副?3?贈?贈?呢?X?副?X?社?60%?X?(VerticalVid
15、eoAds)?36%?副?社?X?Takeover(Timeline Takeover)?的?X?X?22.1%?X平臺用戶?務?20.5%?X平臺用戶?副?X?31%?X副?38%?29%?20超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書X?務?宇?X?1+N?YouloftGames?Mega Tower?X?X?21超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書?X?1+N?X?X?的?撰?SquareEnix?RS?X?奉YouTube?副?30?IP?告?IP?YouTube?尼?Square Enix?尼務?RS?副?SquareEnix?YouTube?尼?
16、撰?YouTube?尼?Square Enix?X?YouTube?X?Square Enix?X副?#?RS?#?RS?副?告?副?歷?X?YouTube?尼?導?RS?#?RS?1.2?X?奉X?RS?YouTube?7?CPI?ROAS?盟?告?X副?奉?副?撰?副?IP?X?X?副?IP?撰?“”22?撰?SquareEnix?超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書Youloft GamesMega Tower:?X?告?呢?X?送?Youloft Games?X?(AppPurchaseOptimization?APO)?2022?5?Youloft Games?副
17、?Mega Tower?YouloftGames?APO?ROI?YouloftGames?X?副?愿?MegaTower?X?YouloftGames?MegaTower?(UADirector)BorisTang?X?APO?X?Mega Tower?APO?APO?X?副?300%23?2022?8?9?Mega Tower?ROI?19%超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書?X?X?X?呢?X?(Hashmoji)?撰?尼?務?研X?尼?22%?Devsisters?RPG?尼?奉?撰?的?的?X?(Auto Reminder)?X?Engager Targetin
18、g?務?研?粉?研?(App Install Card)?(Carousel Ads)?奉?X?撰?24超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書?X?撰?31%?X?X?撰?務?X?副?研?X?副?奉?42%?X?(VerticalVideoAds)?X?副?社?的?尼?Hashfetti?X?尼(Hashmoji)?尼?尼?務?Hashfetti?太?X?尼?副?Hashfetti?尼?社?研?Hashfetti?28?31?X平臺用戶務?25超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書社?10?X?副?務?7?30?社?X?社?(KeywordAds)?社?務?
19、社?社?IP?撰?社?26超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書27?X?副?IP?務?副?2023?下半年X?務?7?8?9?-?-F1?-?-?-?劇?-F1?-?/?/?-MLB?-?愿?務?-號?/?-?-F1?-F1?-?-?-2023-24?-?-?-2023?MTV?-?-2022?資?-資?-F1?-?2022-2023?-75?務?-?-?-?2023-24?10?11?12?-F1?-F1?-F1?-?-2023?-F1?-?-F1?-?-?-F1?-2023?MAMA?-2023?-2023?-?務?-?務?-?-?-?-?2023?X?超越品效,暢“游”新藍海:2023年X游戲出海全球洞察書27?