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2022年百貨專柜渠道中高等級會員復購率高-行業數據

2022年百貨專柜渠道中高等級會員復購率高
2022年百貨專柜渠道中高等級會員復購率高
線下及線上會員體系增加客戶粘性、整體復購率高于行業平均水平。截至 2023 年末，毛戈平線下渠道注冊會員數量超過 300 萬名、線下整體復購率超過 30%，且會員等級越高，其粘性與消費能力越強。同時毛戈平也同步建立線上/下會員體系，在抖音/天貓自營網店的線上會員體系包含不同的 VIP 等級，不同平臺共享積分和等級。21-23 年及 24H1 注冊會員總數 400/630/1030/1240 萬人。會員制度提供的個性化服務/生日禮物等機制也提升客戶粘性，據弗若斯特沙利文，行業平均線上復購率約為 10%，毛戈平整體復購率高于行業平均
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2022年百貨專柜渠道中高等級會員復購率高_第1頁
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2022年百貨專柜渠道中高等級會員復購率高_第2頁
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2022年百貨專柜渠道中高等級會員復購率高_第4頁
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2022年百貨專柜渠道中高等級會員復購率高_第5頁
2022年百貨專柜渠道中高等級會員復購率高_第6頁
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2022年百貨專柜渠道中高等級會員復購率高_第7頁
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2022年百貨專柜渠道中高等級會員復購率高_第8頁
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2022年百貨專柜渠道中高等級會員復購率高_第9頁
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2022年百貨專柜渠道中高等級會員復購率高_第10頁
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2022年百貨專柜渠道中高等級會員復購率高_第12頁
2022年百貨專柜渠道中高等級會員復購率高_第13頁
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2022年百貨專柜渠道中高等級會員復購率高_第14頁
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2022年百貨專柜渠道中高等級會員復購率高_第15頁
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2022年百貨專柜渠道中高等級會員復購率高_第16頁
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2022年百貨專柜渠道中高等級會員復購率高_第17頁
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2022年百貨專柜渠道中高等級會員復購率高_第18頁
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2022年百貨專柜渠道中高等級會員復購率高_第19頁
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2022年百貨專柜渠道中高等級會員復購率高_第20頁
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2022年百貨專柜渠道中高等級會員復購率高_第21頁
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2022年百貨專柜渠道中高等級會員復購率高_第22頁
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2022年百貨專柜渠道中高等級會員復購率高_第23頁
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2022年百貨專柜渠道中高等級會員復購率高_第34頁
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2022年百貨專柜渠道中高等級會員復購率高_第35頁
2022年百貨專柜渠道中高等級會員復購率高_第36頁
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2022年百貨專柜渠道中高等級會員復購率高_第37頁
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2022年百貨專柜渠道中高等級會員復購率高_第38頁
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2022年百貨專柜渠道中高等級會員復購率高_第39頁
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2022年百貨專柜渠道中高等級會員復購率高_第40頁
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2022年百貨專柜渠道中高等級會員復購率高_第41頁
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2022年百貨專柜渠道中高等級會員復購率高_第43頁
2022年百貨專柜渠道中高等級會員復購率高_第44頁
2022年百貨專柜渠道中高等級會員復購率高_第45頁
2022年百貨專柜渠道中高等級會員復購率高_第46頁
2022年百貨專柜渠道中高等級會員復購率高_第47頁
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2022年百貨專柜渠道中高等級會員復購率高_第48頁
2022年百貨專柜渠道中高等級會員復購率高_第49頁
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2022年百貨專柜渠道中高等級會員復購率高_第50頁
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2022年百貨專柜渠道中高等級會員復購率高_第51頁
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2022年百貨專柜渠道中高等級會員復購率高_第52頁
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2022年百貨專柜渠道中高等級會員復購率高_第53頁
2022年百貨專柜渠道中高等級會員復購率高_第54頁
2022年百貨專柜渠道中高等級會員復購率高_第55頁
2022年百貨專柜渠道中高等級會員復購率高_第56頁
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2022年百貨專柜渠道中高等級會員復購率高_第57頁
2022年百貨專柜渠道中高等級會員復購率高_第58頁
2022年百貨專柜渠道中高等級會員復購率高_第59頁
2022年百貨專柜渠道中高等級會員復購率高_第60頁
2022年百貨專柜渠道中高等級會員復購率高_第61頁
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2022年百貨專柜渠道中高等級會員復購率高_第62頁
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2022年百貨專柜渠道中高等級會員復購率高_第64頁
2022年百貨專柜渠道中高等級會員復購率高_第65頁
2022年百貨專柜渠道中高等級會員復購率高_第66頁
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2022年百貨專柜渠道中高等級會員復購率高_第68頁
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2022年百貨專柜渠道中高等級會員復購率高_第71頁
2022年百貨專柜渠道中高等級會員復購率高_第72頁
2022年百貨專柜渠道中高等級會員復購率高_第73頁
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2022年百貨專柜渠道中高等級會員復購率高_第85頁
所屬報告： 毛戈平-港股公司研究報告-IP價值稀缺的高端國貨美妝龍頭-250117（39頁）.pdf
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