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泡泡瑪特商業模式和價值鏈拆解-行業數據

泡泡瑪特商業模式和價值鏈拆解
泡泡瑪特商業模式和價值鏈拆解
從價值鏈拆解來看，泡泡瑪特的工廠均為代工廠且主要分布在東莞，價值鏈中 IP創作和工廠生產部分占比分別為 15%/25%，IP 商業化和渠道銷售為價值鏈中附加值價高的環節，分別占比 20%/40%。
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所屬報告： 泡泡瑪特-港股公司研究報告-IP、渠道雙邊效應強海外發展迅速-240603（41頁）.pdf
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