《X：觸達全球 加碼增長：2024年X中國品牌出海營銷白皮書（69頁）.pdf》由會員分享，可在線閱讀，更多相關《X：觸達全球 加碼增長：2024年X中國品牌出海營銷白皮書（69頁）.pdf（69頁珍藏版）》請在三個皮匠報告上搜索。

1、CONNECT WITH MOMENTS ON#PARIS2024Q1 20245X2024XXXXXXX2024 2025 122024 1.https:/ Platform.XNEXTPandailyXXX XZ1XZ1ZXZ1.GWI,base:All Internet Users(Audience Size),waves:Q3&Q4 2023,Global,Apr 2024.Z1Z2 Z21.FastdataZ 2024.2.GWI,base:All Internet Users(Audience Size),waves:Q3&Q4 2023,Global,Apr 2024.ZZZTA

2、TAXZ121X21.1.X202311-20238222.2.X20221128-2023111811.1.X202412.2.X20232/720238/202413.3.X20231220241623XX GrokXGrok2024T20XX20221128-20235272023528202311286X#PARIS2024202420222023202420233145001.GWI,base:All Internet Users(Audience Size),waves:Q3&Q4 2023,Global,Apr 2024.2.X Internal,Metric Center.Us

3、er Active Minutes.Immersive Media.Unique Count.28 day average.October 1st,2023-October 31st,2023.Global.3.Vertical Video Ads initial test results in May 2023.Global.XZ3XZ1ZX2X1XX11.X20238,IDCAI2027AI12023萬20222023萬2022AIX21.20243https:/ Internal.January 1,2023-April 17,2023 vs January 1,2024-April 1

4、7,2024.Global.Apr 2024.AI2022417-2023423XAI2022417-2023423+AIPandailyRishi ChadhaX11.McKinsey.https:/ BilesS.RichardsonPaulo AndrYulimar RojasSakshee MalikkhAmerican FootballBasketballSoccerBoxingCricket#probowlvote#NFL#wpmoychallenge#Ballondor#eagles:X Internal:lmpressions and video views on posts

5、about Super Bowl during 02/11/2023 and 02/12/2024 UTC vs 02/12/2023 and 02/13/2023 UTC,total posts and users about Super Bowl 02/11/2024 full day UTC to 02/12/2024 08h00 UTC vs 02/12/2023 full day UTC to 02/13/2023 08h00 UTC.Global.Statista1202752.9%2028335X84.6%2 X21.Statista,2024(sensortower-),Dig

6、ital video game user penetration rate in the United States from 2017 to 2027.2.GWIX Weekly and Gaming2023Q3-2023Q4DLCXX2XUGCX111.GWIX Weekly and Gaming2023Q3-2023Q411.,https:/ec.europa.eu/eurostat2.,https:/ec.europa.eu/eurostatXEmily RossNEXT(Director of NEXT,EMEA)220242202313.9%105014.6%11.European

7、 Automobile Manufacturers Association:ACEA.2.European Automobile Manufacturers Association:ACEA.3.X Dispatch-Aug 2022-Overall.4.X Dispatch-Aug 2022-DE.X4X3&428%341220240.8%51.IMF.2.,https:/ec.europa.eu/Eurostat.3.X Dispatch-Aug 2022-UK.4.X Dispatch-Aug 2022-DE.5.XDispatch-Aug 2022-FR.XXZYohei Takesh

8、itaX(Head of Marketing,Japan)Z/KOL/72%1202326142PC3X5202310RPG51.Statista,Share of internet users worldwide who play video games on any device as of 3rd quarter 2023,by region2.Sensor Tower,2023 Japan Mobile Game Market Overview,https:/ Magic,2023,Japanhttps:/appmagic.rocks/top-charts/apps?date=2022

9、-01-01&aggregation=year&tag=3&country=JP.4.2023.5.GWI,X Weekly and Gaming2023Q3-2023Q4XRPG1.Sensor Tower,2023 JP IP market report.2.Newzoo,2023 Global Gaming Report.IP2IP202310IP1202310IP1IPYohei TakeshitaX(Head of Marketing,Japan)2023，1Yohei TakeshitaX(Head of Marketing,Japan)1.http:/ ZZZCharles Sh

10、enZXZZ11.Z1Z1 (Music)(K-pop)(Beauty and Fashion)1.X Insights Survey,Jan Feb,2024,Malaysia,Thailand,Philippines,Indonesia,Gen Z.2.KOLXZ1Z351(celebrities)(industry experts)XZZ1.X Insights Survey,Jan Feb,2024,Malaysia,Thailand,Philippines,Indonesia,Gen Z.Trang Hoang X(Lead Marketing Manager in INSEA)3.

11、Z1Z1.1.X Insights Survey,Jan Feb,2024,2.Malaysia,Thailand,Philippines,Gen Z.(9.910.1011.1112.12)Trang HoangX(Lead Marketing Manager in INSEA)Z11.GWI,base:All Internet Users(Audience Size),waves:Q3&Q4 2023,Malaysia,Indonesia,Philippines,Singapore,Thailand,Vietnam.21.e-Conomy,SEA 2023:https:/ Internet

12、 Users(Audience Size),waves:Q3&Q4 2023,Malaysia,Indonesia,Philippines,Singapore,Thailand,Vietnam.20251Emily RossNEXT(Director of NEXT EMEA)GrokARVR120222027X1.https:/ Food&Drink Trends LATAM.1.11612.Rafael CamiloNEXT(Director of NEXT,LATAM)1(45%)1 AI1.GWI,base:All Internet Users(Audience Size),waves

13、:Q3&Q4 2023,U.S.Mexico,Argentina,Brazil,Chile,Colombia,Apr 2024.Worldpay1202335%21%202726%28%2GooMeVisaMaPay1.Worldpay,THE GLOBAL PAYMENTS REPORT.2.GWI,base:All Internet Users(Audience Size),waves:Q3&Q4 2023,U.S.Mexico,Argentina,Brazil,Chile,Colombia,Apr 2024.1.X-X Communities 2.-X Spaces 3.4.X-X Hi

14、ring 5.-Search 6.Direct Message7.-Post Conversations8.-BookmarksX1 1.:X Internal.Overlap between users who visit multiple product surface areas vs average daily active or monthly users in February 2024.Global./(Influencers)X140%X55%XX39%1.:GWI,Base:All Internet Users,Countries:USA,Canada,France,Ital

15、y,UK,Germany,Brazil,Australia,Singapore,Japan,India,April,2024.TakeoverTakeoverSpotlight(Pinned Hero Asset)(Video Carousel)6(Top Commentary)20(Latest)XX API Pro,Verified OrganizationsX API ProVerified OrganizationsX2Sales(WCO)App Install(ROAS)Keyword Search AdsTakeover BundlesTrends TakeoverTimeline

16、 Takeover202414399(Legend of Mushroom)4399XX2024.XDoritosX(Branded notification)(Hashfetti)(Custom Like)(Image Ad)DraftKingsPickTheLock(Carousel Ads)(Branded notification)(Video Ad)(Hashmoji)PepsiXConversation ButtonTakeover(Trend Takeover)Takeover(Timeline Takeover)(Hashmoji)(Hashfetti)X58(Super Bo

17、wl LVlll)211XXX1(median cost-per-conversion)2(purchases)2(cost-per-purchase)X(Website Conversions Optimization)XX1.9 advertisers using Website Conversions Optimization within Conversions Objective compared to 9 advertiser website campaigns using Website Conversions within Traffic Objective.Advertise

18、r-run A/B tests conducted from October 11th-November 4th,2022,commissioned by X and run with X oversight.2.X Ads Manager|Date range:Nov 18-Dec 2|Data was pulled as of Dec 5.EngagementsMentions210701406.136.2430022.61.22.5110011KOL AllowlistingTakeoverPromoted PostsPre-roll videosHashfettiHashmojiCus

19、tom Like11LazadaXLazadaKOL#AldenForLazadaX2030MBC Media SolutionsXAmplifyAmplifyMBC Media SolutionXAmplify SponsorshipAmplify(Amplify Pre-roll Video)X7 8 9 10 11 12 71-14714726-81181-83181-84812-818813-815822-1020821-825828-98829-91F199-919915-1015921-106822-102010101011103111011128112912021225122612311 2 3 4 5 1115112-126120-124TBD131-31521-31282921433-3637-31538311-314313-316F1318-47317-3213316 4143-46F147410-414417-420F1429-5552-53515-518F1522-525F1525-67531TBDPGA615-713612-615F1626-629F1X