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中國家電制造企業全球自主品牌占比保持在18%左右-行業數據

中國家電制造企業全球自主品牌占比保持在18%左右
中國家電制造企業全球自主品牌占比保持在18%左右
中國家電生產以代工為主，發揮生產和規模優勢。根據歐睿國際數據，中國主要家電制造企業的全球消費電器（歐?？趶降南M電器為大家電+小家電，不包括空調）零售量份額為 13%，全球產量占比為 71%。假設中國企業所有銷售的產品均為自主生產，則 82%的產品為貼牌代工，18%為自主品牌。
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中國家電制造企業全球自主品牌占比保持在18%左右_第1頁
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所屬報告： 雪祺電氣-公司首次覆蓋報告：研發能力出眾的大冰箱ODM企業出口拓份額有望加速成長-250321（16頁）.pdf
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